Marketing Director and Business development Manager
Resume:
Budgeting
ROI Tracking
Team Leadership
Project Planning
Adobe Illustrator
Adobe Indesign
Media Buying
Social Media Marketing
PR
TV and Radio
S K I L L S
MARKETING DIRECTOR Outlets at Traverse Mountain, Craig Realty 2015 – Present Created and implemented annual strategic marketing plans with an effective ROI for the Outlets at Traverse Mountain to increase sales goals throughout the Center. Designed a branding campaign involving local influencers, hosted monthly TV segments with Fresh Living and Studio 5 as a local fashion expert, and directed community events to entice shoppers to the Center with an audience of 2000+.
• Implemented a Marketing Plan that achieved overall sales growth of 20%+
• Created and implemented events that drew crowds of 8,000-11,000 attendees
• Represented Outlets at Traverse Mountain as a Fashion Expert for Studio 5 and Fresh Living Segments
• Created a branding campaign from start to finish using local influencers to represent the Center’s target market in order to achieve sales goals.
• Represented Utah County as President of the Utah County Hospitality and Tourism group. Spoke at Utah’s Tourism Conference and Utah Educator’s Conference about tourism and marketing.
• Awarded Business of the Year (2018) and Marketing of the Year (2019) at Silicon Slopes Chamber of Commerce.
BUSINESS DEVELOPMENT MANAGER Fashion Place, General Growth Properties 2010-2015 Negotiated and maximized every Specialty Leasing, Event and Sponsorship Agreement to its fullest potential. Creatively and strategically came up with new ideas to generate income and bring more guests to the Centers through events, partnerships and sponsorship opportunities. .
• Ranked #5 in the company (out of 120+ managers) for highest income and highest percentage to PY.
• Strategically increased Leasing goals by 15%+ each year. REGIONAL MANAGER AND SPOKESPERSON Downeast Basics, 2004- 2008 Managed 13+ store locations and kiosks throughout Utah, Nevada, Idaho, Washington, and Colorado. Opened new locations and created grand Opening events. Spokesperson for local TV stations. Trained employees in merchandising, customer service, opening/closing procedures, etc. BACHELOR OF SCIENCE
Business Administration Marketing
UTAH STATE UNIVERSITY
2000 – 2004
E D U C A T I O N
Seasoned Marketing, Communications and Business Development Director who drives company growth through creative and innovative marketing strategies. Skilled at achieving all sales goals through sponsorships/events and building relationships with prospective and current clients. Creative and innovative team player with strong interpersonal skills.
P R O F E S S I O N A L P R O F I L E
CRYSTAL BELL
MARKETING AND COMMUNICATIONS DIRECTOR
Sandy, UT
**************@*****.***
https://www.linkedin.com/in/
crystal-jones-3b5b35aa
https://www.linkedin.com/in/
crystal-jones-3b5b35aa
E X P E R I E N C E
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