VICKY LIN Aspiring Marketer with a focus on digital media,

programmatic advertising, and business strategy

EXPERIENCE

RIPPLEMATCH

LEADERSHIP DEVELOPMENT INTERN JAN 2020 - MAR 2020

Leveraged sales strategies such as social media, cold-calling, and email marketing to help students get hired, achieving over 100% of quota Generated weekly reports and assessed performance metrics to improve, change, and develop growth strategies

Presented in front of 300+ people and received more than 100 sign-ups after networking with students and faculty

QUIKSPACES

MARKETING SPECIALIST JUNE 2018 - AUG 2018

Conducted intensive market research and created PowerPoint presentations to pitch the company's assets and projections

Managed all social media accounts and published 3 blogs per week on the company website for SEO campaign

Attended client meetings and local networking events weekly to advocate sales and seek potential partners

QUINSTREET

PROGRAMMATIC ADVERTISING INTERN JUNE 2019 - AUG 2019 Developed compelling banner ad and landing page copies for top firms in insurance, banking, personal loan verticals

Examined audience segments for targetable cohorts and conducted A/B tests on creative assets for native and display ads Optimized retargeting and lookalike campaigns on Google Display Network, resulting in a 50% increase in ROI after $50,000 test spend UNIVERSITY OF CALIFORNIA, BERKELE Y

MARKETING AT CAL STUDENT STORE MAR 2018 - DEC 2018 Directed interactive photoshoots for 20+ products and created content for social media and in-store promotions

Planned and facilitated marketing events for product launch on campus to achieve 100% personal sales goal

VP OF BERKELEY ADVERTISING AGENCY SEP 2017 - MAY 2019 Managed a team of 30 students and developed business strategies to improve user experience and raise brand awareness; client: Crunchyroll Created images, videos, and other visual materials to promote music event, reaching 100% ticket sale; client: MajorLazer

CONSULTANT AT UPSYNC BERKELEY AUG 2017 - DEC 2018

Conducted 100+ in-person interviews and online surveys to improve user interface and experience; client: Cambi

Revised product descriptions for 50+ products on Amazon seller amount and Google AdWords; client: Lollicup Coffee & Tea

add8is@r.postjobfree.com 415-***-**** LINKEDIN.COM/IN/VICKYXLIN Berkeley, CA GOOGLE ANALYTICS ACADEMY

CERTIFICATIONS

DATA VISALIZATION FOR MARKETERS

PROGRAMMATIC ADVERTISING FOUNDATIONS

ONLINE MARKETING FOUNDATIONS

EXCEL PIVOT TABLES AND FILTERING DATA

LINKEDIN LEARNING

GOOGLE ANALYTICS

PHOTOGRAPHY

MICROSOFT OFFICE

EXCEL POWERPOINT OUTLOOK

GOOGLE ADS

TABLEAU

FIGMA

TABOOLA

SKILLS

LANGUAGE

ENGLISH MANDARIN/CANTONESE CHINESE

OUTBRAIN

ADOBE CREATIVE CLOUD

ILLUSTRATOR PHOTOSHOP LIGHTROOM

ABOUT ME

I am a storyteller, problem solver, and knowledge

seeker. My interests lie among marketing, business development, and technology - preferably

something that combines all three. I love to meet

new people through my work, as I highly value

interpersonal relationships. As a recent graduate, I hope to learn from others and continue to grow in

my skills, character, and the way I approach

different work ideas.

“Amazing things will

happen when you listen

to the consumer.”

–Jonathan Midenhall

UNIVERSITY OF CALIFORNIA, BERKELEY

EDUCATION

Class of 2020

B.A.

MINOR 3.90

Economics 3.55

SUSTAINABLE DESIGN

Contact this candidate