Michael W. Reid
add7j0@r.postjobfree.com
An accomplished, dynamic and highly motivated sales and marketing leader with over 20 years of success and experience in New Business Development in the Graphics industry, Packaging, Retail and Architectural Millwork Markets.
Core Knowledge And Skills:
Product Concept Development
Competitive and Consultative Sales
Strategic and Operational Planning
Sales and Marketing Strategies
Sales Management
National Account Management
Business to Business
Contract Negotiations
Relationship Building
Distribution Strategies
Operational and Inventory Management
Profit and Loss Management
Leadership and Coaching
Team Management
Outstanding ability in competitive sales with natural strengths in negotiating, closing sales and growing market share to significantly contribute to the bottom line
Exceptional knowledge of the Graphics Industry in current, emerging and future technologies
A resultʼs driven collaborative approach in working with customers and suppliers
Proven abilities in creative brainstorming talents to capture new ideas and concepts, open new markets and increase revenues for emerging technologies
Excellent communication skills with both internal and external clients; includes partnering with customers and suppliers to ensure a relentless commitment to keeping their products at the forefront of the industry
Experience:
SBI Manufacturing:
Sales Director – 2016 – Current
Develop business segments
Sales pipeline management
Grow sales
Attend industry association events, seminar’s, trade shows
Develop and implement strategies effective for achieving sales and marketing objective
Provide coaching to sales and marketing
Set sales and marketing policies
Plan and coordinate campaigns for the marketing and sales of products/services
Prepare and submit sales and marketing budgets to management
Establish sales targets.
Develop and implement action plans to grow the company image and or brand.
M W Reid Management:
Sales and Business Consultant – 2015 - 2016
Contracted by multiple companies to show their Sales and Business units the New sales approach.
Consultative Selling and Solution Selling approach was the key driver.
How to use your CRM as a sales tool.
Effective ways to prospect.
Stop thinking like a vendor and more like a partner.
Transilwrap Company Inc.:
National Market Manager- 2004-2014
Responsible for growing sales nationally in Canada for the Graphics industry. This includes direct sales, managing major accounts, developing new products/markets, marketing and promoting Transilwrap products through print publications, email blasts, Push- Pull Marketing Campaigns and attending key industry events
National Account Manager- 1996-2003
Effectively grew the print market place in the GTA and surrounding areas for the Transilwrap team
Successfully became a leader as a resource in the Print market place (internally and externally).
Successfully grew the “MXM” product line from zero to Transilwrap Canada’snumber one print SKU.
Inside Sales Lead - 1987-1995
Managed and grew the sales with all key house accounts in Ontario.
Acted as a liaison between the organizations sales force and our key clientele.
Reviewed and approved market proposals for all account managers and Key accounts in Ontario.
Promoted as “Lead Inside Sales” for the Ontario Market.
Tetra Pak Canada:
Lead Public Relations- 1986 – 1987, Contract
Held “Lead” public relations position in presenting the process of the Tetra Pak packaging concepts
and the state-of-the-art technology (equipment) to the public, business executives and government officials.
Education:
York University, Business Administration – 1900 – Current
Centennial College, Sales and Marketing - 1985
Woburn Collegiate Institute, Business Communication – 1983
Professional Development:
Professional Sales Management,CPSA
Strategic Key Account Management, York University
Knowledge Based Selling for Sales Professionals
Effective Negotiating, CPSA
Professional Selling, CPSA
Sales Consultative System, Sales Factor
Solution Selling
Computer and Technology:
Salesforce
Maximizer
Microsoft, Outlook, Excel and Power Point
Plastic, Packaging, Printing and Technology
Architectural Design
Volunteer:
Hockey Coach
Certified Minor League Hockey Coach – Coached AAA programs for the Markham Waxers AAA Zone – 2007 -2010
Coached hockey programs in both the Toronto and the Ontario Minor Hockey Association - 1985 - 2010
Variety Village Athletics
Volunteered and help coordinate the Special Olympic Games ( 1996 - 2000)