SUSANN M. RIVERA

San Mateo, CA 415-***-**** add1ir@r.postjobfree.com www.linkedin.com/in/susann-rivera-9684191/ Spanish/Italian Fluency

Global Events Marketing Director of branded user events both live and online, creative marketing, trade show, conferences, field marketing management with a record of boosting brand connectivity & communications in technology and B2C.

Strategic Planning Marketo MS Office

Google Docs KPI Enhancements Survey Monkey MailChimp & Constant Contact Copywriting CVent

CMP, Complex and detailed Project Management Tech Savvy Interactive & Visual Conceptual Thinking

Energized, process-oriented manager, practiced in complex, high-volume and virtual events with proven success in fueling brand, driving product and service awareness through creative activations that engage and persuade. Vigorous problem-solver with ability to bridge gaps and quickly assess situations, develop thoughtful solutions on product and brand levels. Track analytics. Collaborates with cross functional teams and trailblazers to design, implement, and own a diverse calendar of concurrent events. Thrives in deadline-driven fast-paced corporate cultures, as well as scrappy startups with clear, concise strategies to ensure line-of-sight to success.

KEY APTITUDES:

Meticulous organizational abilities practiced coordinating trade shows and events in fast-paced, multifaceted situations.

Maintains a high-level of calm. Consistent through process ambiguity and while under pressure.

Clarifies complex ideas into succinct messaging. Perceptive presentation skills in creative processes including proposals, demo design, content, video production, negotiations, effective internal and external communications programs.

Owns creative and executional resources. Data-driven and drives objectives throughout all phases of event development and production, using the latest technologies and applications to track and maximize ROI.

Exhibits sound judgment and decision-making to ensure all operations including team and vendor selection, theme, culture, and values align with experiential business goals and ROI.

EXPERIENCE:

Canadian Solar Technologies, Inc Walnut Creek, CA Senior Marketing Manager, Events North America & LATAM 2019 – Present

-Manage complex and fast moving external and internal facing events calendar, speaker opportunities, PR

-Lead field marketing efforts for Latin American Sales and Marketing Teams in a rapidly changing marketplace

-Work with Cross-functional teams in multiple countries in The Americas, interacted with key stakeholders to improve processes and identified significant cost savings of over half a million dollars .

-Supervised and worked closely to develop and track success of user events, strategic partners, investor relations events. From concept through execution. Develop designs for large branded events, road shows, trade shows, webinars in USA and Latin America.

-Inspired vendors, secured venues for high level meetings, executed contracts with hotels, managed registration and lists.

SRC

Senior Manager, Event Marketing 2011-2019

Delivers total operational oversight of marketing campaigns, branded user events and conferences, diverse, concurrent B2B and C2B trade shows/events/webinars from concept to data analysis and reporting.

Consults with client to define scope and goals and composes proposals with budgets, forecasts, and strategic plans.

Galvanizes cross-functional teams and drives efficiency within a strategic-goal setting and for ROM..

Advocates diversity and team-oriented process development, leveraging multiunit operations.

Negotiates contracts including vendors, and venues; provides results aligned with goals, themes, and expectations.

Evaluates and researches markets, competitors, consumer/business needs, and other integral industry data to determine opportunities to expand sponsorships, partnerships, and brand awareness.

Sustains fruitful working relationships with exemplary written and verbal communications skills and leverages a network of clients and vendors to execute and plan/forecast future events.

Develops content and directs marketing campaigns including broadcast, print, video, collateral, as well as social media promotional and campaign content.

Key Success:

Cross-functional subject matter expert in categories including technology, IoT, renewable energy, food, wine, government, produce, destination marketing, entertainment, wireless and telephony.

Developed impressive international portfolio and creative business relationships.

Effectively directed operations for hundreds of events yearly with ranged budgets, attendees, and goals.

Exceeded event marketing expectations while managing concurrent projects.

Produced global events and trade shows in Europe, South America, China, & Middle East.

Team SRC, Marketing Guerillas SF Bay Area 2006 - 2010

VP/Creative Director (Senior Creative Executive representing a boutique ad agency)

Led a 12- person creative team in the development of game-changing experiential, B2B, C2B multimedia campaigns.

Transformed marketing objectives into clear creative strategies for multidisciplinary creative teams.

Cultivated relationships with staff, designers, art directors, copywriters, web developers, producers, etc. for all-inclusive marketing processes which delivered unique event opportunities.

Managed production budgets, timelines, communications, and change management efforts throughout all event phases which guaranteed success within set targets.

Key Success:

Delivered innovative design marketing with success using fresh approaches to advertising; transitioned the mission of boutique ad agency to record billings.

Offered a large selection of event services and creative output by leveraging a diverse network of vendors/contractors.

Fueled creative planning and decision-making based on client goals and market trends prominent in clients’ industry/market.

Used consultative selling and creative engagement talents to increase new business 70% over a 3 year tenure.

Developed a successful playbook for award-winning campaigns, events, and trade shows.

PROFESSIONAL SPOKESPERSON EXPERIENCE:

Engaging presenter and official spokesperson for National Media Activation Tours on behalf of clients The California Pear Advisory Board, The California Cherry Board, The National Women’s Health Study, The California Ripe Olive Board, Honey Bee Colony Collapse Disorder; uses advanced live situational and observational skills to respond to spontaneous social and business initiatives.

Average campaign generated $2M in value in actual airtime achieved versus comparable paid media.

EDUCATION:

MA, Medill School of Journalism – Northwestern University

BA, TV & Film Production – Bradley University

AWARDS:

Best Booth, DistribuTECH 2018

Best Booth, IEEE PES, 2017

Emmy Award

CLIO Award-Best Radio

Addy Awards

Telly Awards-Best Sales Video

World Of Animation Awards

Grand Gold Award New York Festivals

LA Art Directors Club

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