Patricia M Hussey
Oakdale, NY *1769
Cell 631-***-**** / Email firstname.lastname@example.org
CAREER PROFILE: Ambitious and accomplished marketing and sales professional. Career spans over 15 years of management experience in the medical/healthcare industry to include laboratory,homecare,rehabilitation facilities and assisted living communities Well organized, analytical, high achiever with strong communication and sales presentation skills. Proven ability to develop comprehensive sales and marketing programs that increased company profitability and brand awareness.
AREAS OF STRENGTH: Building Brand Identity, Revenue and Census Growth, Sales Presentations, Sales Closing, Identify and develop strategic business relationships. Ability to leverage areas of expertise across different industries and adapt easily to new and different environments.
Marketing Sales Director Brookside Multicare Center Smithtown, NY
(September 2018 to Present)
Directly responsible for all sales and marketing initiatives for a 365 bed subacute and long-term nursing facility.
Implemented proactive sales skills to obtain referral opportunities for admissions to the facility from hospitals, physicians, assisted livings and other healthcare institutions.
Adjusted Marketing campaigns and strategies in response to available data and feedback.
Built partnership/relationship with community organizations to increase brand awareness
Sponsored CEU’S, Network and Local Community events.
Conducted tours with potential family members resulted in increased census for the facility
Guest Speaker at several local senior centers and local major hospitals
Directly responsible for the marketing collateral, website content and ribbon cutting gala
Director of Marketing The Villa At Westhampton Westhampton, NY (September 2016–April 2018)
Plan, develop and executed a strategic business development and marketing initiative to brand the opening of a new 100 bed assisted living community with memory care suites in Westhampton, NY
Developed and maintain comprehensive marketing campaigns consisting of print, web, radio and multi-media
Served as a resource by educating and providing information to those who advise seniors on health and alternative living options
Worked with all departments to support sales efforts through coaching and training in the community
Identified and developed relationships with potential referrals sources
Qualified prospective residents, effectively matching our services to their needs to maximizing move in potential and increase census.
Accurately maintain the organizational contacts in the community Customer Relationship Management database by entering information on new referral sources and potential residents
Researched and collected market/competitive information
Responded to telephone and web inquires. Conducted walk- in and schedule tours for prospective residents and/ or professional referral sources.
Territory Account Manager UPLabs/ Enigma Elmsford, NY
(December 2015 – September 2016)
Develop and Maintain accounts in Nassau/Suffolk Territory for anatomic pathology and Clinical laboratory. Specialty physicians include OB/GYN, Gastro, Internal Medicine, Urologist, and Dermatologist
Focus is to up-sell accounts new and old by introducing new DNA testing. Detailing all specialty physicians to increase revenue by educating them on new test profiles available. This resulted directly in increase revenue to the lab.
Attending all physician’s conferences and conducting all in-service at physician’s offices.
Increased sales 30% percent
Director of Marketing United Re-hab PT Bohemia, NY
(April 2015 – December 2015)
Director of Marketing for physical therapy Company with 4 locations. Created all market materials and press release opportunities. Responsible for web development, social media, direct mail campaigns, company brochures and trade shows. Outreach visits to physician’s offices and hospitals to brand the physical therapy offices in the communities.
Prepared power-point presentations as Guest Speaker for educational seminars at several large Long Island based hospitals and orthopedics groups. These opportunities increase referrals at all 4 locations.
Director of Business Development Acadia Re-hab Care Center Riverhead, NY
(June 2013 - February 2015)
On-site screener for 180 bed sub-acute and long term facility. Successfully increased censes by 35% annually. Conducted all assessments with case managers at local hospitals (Stonybrook, CHS Hospitals, Northwell Health Hospitals, Peconic, Southampton and ELI Hospital) to insure proper placement at our facility . Called on local physicians to educate and brand our facility services to their patients resulting in a significant amount of new referrals and tours to our facility.
Responsible for set up and attending all vendor fairs, community health fairs and Over 55 community outreach educational programs. Responsible for all print, radio and marketing media.
Business Development Director Interim Healthcare Stony Brook, NY
(July 2010 – June 2013)
Innovated approach to researching, developing and managing referrals sources (hospitals, skilled nursing facilities, assisted and independent living communities) resulted in increased revenue in excess of 30% per year during the last 3 years for Nassau and Suffolk territories
Conducted educational in-service meetings on the benefits of home care to case managers, social workers, eldercare attorneys, bank trust officers, geriatric managers, and physicians. Attended networking events and community health fairs.
Was responsible for successfully partnering contracts with license, certified, physical therapy agencies, managed long-term Medicaid plans and IV pharmaceutical companies.
Successful in obtaining several large staffing contracts in hospital and nursing facilities for RN’S, LPN’S and CNA’S
Community Outreach Director East Neck Rehab Center West Babylon, NY
(Jan 2010 – July 2010)
Responsible for marketing East Neck Rehab Center for patients with sub-acute rehabilitation and long term placement needs.
Contacted social workers and case managers at NJLIJ and CHS hospitals in response to PRI’s to determine patient eligibility to move in to East Neck Rehab Center
Conducted in-services to educate private physicians (podiatrists, orthopedics, internal medical doctors, and cardiologists) resulting in direct physician referrals to East Neck Rehab facility.
Regional Outreach Director Sterling Glen Assisted Living Port Washington, NY
(October 2007 –Sept 2009)
Responsible for developing relationships and collaborating with local businesses, hospitals, rehab centers, and civic groups to develop outreach, multigenerational and educational programs, resulting in increased brand awareness.
Conducted outside sales, in-service calls with current and potential referral sources directly resulting in increased census from 71% occupancy to 98% for 11 communities in
Queens, Nassau and Suffolk counties.
Featured speaker at networking events, community events and health fairs to introduce our services directly to the community and to build relationships with other healthcare providers
Oversee management and day to day operations of assisted living community
Responsible for developing and maintaining employee relations, ensuring the delivery of quality
care and services and achieving business development goals
Produce annual business plan to achieve financial goals and drive high censes
Territory Sales Manager Core Laboratories /NSLIJ New Hyde Park, NY
(June 2005 - Sept 2007)
Researched, developed and managed Out-Reach admitting physicians to the North Shore-LIJ Healthcare system hospitals for Nassau and Queens Territory.
Focus on up-selling both anatomic pathology and clinical laboratory testing. Primary contacts were physicians specializing in OB/GYN, internal medicine, pediatrics, cardiology, urology, gastroenterology, and dermatology.
Responsible for an average of 25% increase in sales of physicians practices sending to Core PSC’S.
Directly responsible for the increase profitability of sales volume in maintenance accounts.
Territory Sales Manager Acupath Laboratories New Hyde Park, NY
(Feb 2004 – April 2005)
Developed and managed accounts in Nassau/Suffolk Territory for anatomic pathology laboratory. Primary contacts are physicians in dermatology, urology, podiatry, gastroenterology, oncology, and plastic surgery.
Directly responsible for a 30% annual increase in sales revenue by prospecting new accounts and upselling current client base by detailing to physicians additional laboratory testing.
Marketing Manager MyDocuments.com Bohemia, NY
(Mar 2000 – Jan 2004)
Developed and executed a comprehensive marketing and sales campaign programs for Software Company resulting in $10M sales revenue.
Territory Account Manager Enzo Clinical Labs Farmingdale, NY
(Sep 1996 – Nov 2000)
Detailed physicians specializing in internal medicine, cardiology, OB/GYN, as well as hospitals about clinical laboratory services.
Increased sales in territory by $1M to $3M in 4 years.
F.I.T. New York, New York - B.A
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