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Social Media Digital Marketing

Location:
Denver, CO
Posted:
April 22, 2020

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Resume:

Michael Gunstanson 303-***-****

**** *. ** ***** ***., Lakewood, CO, 80227 www.michaelanddru.com/michael/portfolio adcw86@r.postjobfree.com

SUMMARY OF ACCOMPLISHMENTS

Creative and innovative Web Content Manager regarded by many as one of the best in the world of Internet journalism. Creator of popular features such as annual chat with Santa (multiple properties) and Web Noise (RockyMountainNews.com).

Extensive experience with Omniture, Google Analytics and WebTrends. Search engine optimization experience includes writing effective web copy, optimizing site code and architecture, performing SEO audits and reviewing web traffic data to formulate site additional recommendations.

Developed strategies resulting in the doubling, oftentimes tripling, of page views and unique visitors for multiple Internet properties.

Tenacious pursuit of NASA led to online chat with first Native American in space.

More than 10 years of management experience.

AREAS OF EXPERTISE

HTML Video encoding Photoshop Content development

CSS SEO/SEM CMS Management

XML PHP (basic) FTP Leadership

Omniture Google Analytics WebTrends Customer Service

Wordpress Joomla Drupal Proprietary CMS

Adobe Experience Manager Email Marketing Funnel development

Professional Background

SPRY SQUARED, Highlands Ranch, CO 2018-2019

Content Director

Manage all content for company, including company site and multiple client sites

Redesigned and launched two client sites in less than three months

Manage e-mail campaigns for multiple clients from development to send

Develop and manage Social Media strategy for multiple clients

Technical aspects: WordPress (multiple sites), Adobe CS, Photoshop, FTP

BEAR CREEK PET RESORT, Lakewood, CO 2015-2019

Co-Owner, Web Content/Social Media Manager

Conceived and created dog daycare, boarding and grooming business

Built company website and all social media channels

Manage e-mail campaigns from development to send

Formulate and manage Social Media strategy

Technical aspects: WordPress, Adobe CS, Photoshop, FTP

WEBPSYCHOLOGY.COM, Centennial, CO 2015-2017

Senior Web Content Manager

Manage all content on 100,000-plus user site

Research and write site appropriate articles

Ghost-write articles for PhD-level contributors

Manage e-mail campaigns from development to send

Formulate and manage Social Media strategy

Technical aspects: Drupal, Photoshop, FTP

INQUISICORP, Littleton, CO 2014-2015

Senior Marketing Writer

Responsible for writing marketing content for Web sites, e-books, lead magnets and emails.

Wrote lead magnets, email blasts, web blurbs and web articles

Led weekly content strategy sessions

Re-wrote strategy for Social Media accounts

Formulated and edited 735-page book, Sonlight Family Stories

Technical aspects: Adobe Experience Manager, Adobe CS, Photoshop, FTP

XANTERRA PARKS & RESORTS, Greenwood Village, CO 2013-2014

Director of Digital Marketing

Responsible for all content on 18 sites; manage PPC campaigns for multiple properties; coordinate email messaging and offers; evaluate various vendors; manage more than $500,000 budget.

Launched 18 new sites from Feb. 2013 to Feb. 2014

Used proven Digital Marketing techniques, SEO strategy and Google Analytics strategy to grow site traffic 120 percent

Hired new staff

Revised PPC strategy; Hired digital agency to facilitate strategy

Used email marketing to increase site metrics; Online revenue increased 35 percent

Technical aspects: WordPress, Photoshop, Dreamweaver

EXAMINER.com, Denver, CO 2009-2013

Editorial Manager (2009-2013)

Responsible for all content on 225,000,000-monthly page view site. Grew page views from 65,000,000 to 225,000,000 in less than a year. Reviewed stories and associated content from 25,000-plus examiners to determine newsworthiness in regards to Google News.

Assisted in special projects as needed

Revised SEO and Social Media strategy to grow site metrics from 65 million page views/mo. to 225 million PV/mo.

Implemented email marketing strategy to assist in site metric growth

Created, hired and lead a team of 20 “Google News Review Team” members

Technical aspects: Proprietary management tool

ROCKYMOUNTAINNEWS.com, Denver, CO 2005-2009

A.M. Update Producer for 500,000-plus daily page views (350,000 daily unique visitors) newspaper Web site

Managed home page during peak traffic hours of 6 a.m. to 3 p.m., Monday through Friday. Participated in story planning and assigning, posts stories, photos and breaking news alerts

Coordinated photos with Pulitzer-prize winning staff

Helped on special projects as needed

Technical aspects: Proprietary management tool, Photoshop, FTP

Additional

Award winning reporter for several major newspapers, including Dallas Morning News, Fort Worth Star-Telegram and Houston Post. Nation’s third-youngest Eagle Scout at time of award ceremony. Turned an agate clerk position into a feature writing and column position within eight months. Wrote stories on national and local motor sports, as well as all of the major sports teams in the Dallas/Fort Worth area. Interviewed President George H.W. Bush for story on what famous people read as children.

Education

SOUTHERN METHODIST UNIVERSITY

Bachelor of Fine Arts, Journalism



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