Michael Gunstanson 303-***-****
**** *. ** ***** ***., Lakewood, CO, 80227 www.michaelanddru.com/michael/portfolio adcw86@r.postjobfree.com
SUMMARY OF ACCOMPLISHMENTS
Creative and innovative Web Content Manager regarded by many as one of the best in the world of Internet journalism. Creator of popular features such as annual chat with Santa (multiple properties) and Web Noise (RockyMountainNews.com).
Extensive experience with Omniture, Google Analytics and WebTrends. Search engine optimization experience includes writing effective web copy, optimizing site code and architecture, performing SEO audits and reviewing web traffic data to formulate site additional recommendations.
Developed strategies resulting in the doubling, oftentimes tripling, of page views and unique visitors for multiple Internet properties.
Tenacious pursuit of NASA led to online chat with first Native American in space.
More than 10 years of management experience.
AREAS OF EXPERTISE
HTML Video encoding Photoshop Content development
CSS SEO/SEM CMS Management
XML PHP (basic) FTP Leadership
Omniture Google Analytics WebTrends Customer Service
Wordpress Joomla Drupal Proprietary CMS
Adobe Experience Manager Email Marketing Funnel development
Professional Background
SPRY SQUARED, Highlands Ranch, CO 2018-2019
Content Director
Manage all content for company, including company site and multiple client sites
Redesigned and launched two client sites in less than three months
Manage e-mail campaigns for multiple clients from development to send
Develop and manage Social Media strategy for multiple clients
Technical aspects: WordPress (multiple sites), Adobe CS, Photoshop, FTP
BEAR CREEK PET RESORT, Lakewood, CO 2015-2019
Co-Owner, Web Content/Social Media Manager
Conceived and created dog daycare, boarding and grooming business
Built company website and all social media channels
Manage e-mail campaigns from development to send
Formulate and manage Social Media strategy
Technical aspects: WordPress, Adobe CS, Photoshop, FTP
WEBPSYCHOLOGY.COM, Centennial, CO 2015-2017
Senior Web Content Manager
Manage all content on 100,000-plus user site
Research and write site appropriate articles
Ghost-write articles for PhD-level contributors
Manage e-mail campaigns from development to send
Formulate and manage Social Media strategy
Technical aspects: Drupal, Photoshop, FTP
INQUISICORP, Littleton, CO 2014-2015
Senior Marketing Writer
Responsible for writing marketing content for Web sites, e-books, lead magnets and emails.
Wrote lead magnets, email blasts, web blurbs and web articles
Led weekly content strategy sessions
Re-wrote strategy for Social Media accounts
Formulated and edited 735-page book, Sonlight Family Stories
Technical aspects: Adobe Experience Manager, Adobe CS, Photoshop, FTP
XANTERRA PARKS & RESORTS, Greenwood Village, CO 2013-2014
Director of Digital Marketing
Responsible for all content on 18 sites; manage PPC campaigns for multiple properties; coordinate email messaging and offers; evaluate various vendors; manage more than $500,000 budget.
Launched 18 new sites from Feb. 2013 to Feb. 2014
Used proven Digital Marketing techniques, SEO strategy and Google Analytics strategy to grow site traffic 120 percent
Hired new staff
Revised PPC strategy; Hired digital agency to facilitate strategy
Used email marketing to increase site metrics; Online revenue increased 35 percent
Technical aspects: WordPress, Photoshop, Dreamweaver
EXAMINER.com, Denver, CO 2009-2013
Editorial Manager (2009-2013)
Responsible for all content on 225,000,000-monthly page view site. Grew page views from 65,000,000 to 225,000,000 in less than a year. Reviewed stories and associated content from 25,000-plus examiners to determine newsworthiness in regards to Google News.
Assisted in special projects as needed
Revised SEO and Social Media strategy to grow site metrics from 65 million page views/mo. to 225 million PV/mo.
Implemented email marketing strategy to assist in site metric growth
Created, hired and lead a team of 20 “Google News Review Team” members
Technical aspects: Proprietary management tool
ROCKYMOUNTAINNEWS.com, Denver, CO 2005-2009
A.M. Update Producer for 500,000-plus daily page views (350,000 daily unique visitors) newspaper Web site
Managed home page during peak traffic hours of 6 a.m. to 3 p.m., Monday through Friday. Participated in story planning and assigning, posts stories, photos and breaking news alerts
Coordinated photos with Pulitzer-prize winning staff
Helped on special projects as needed
Technical aspects: Proprietary management tool, Photoshop, FTP
Additional
Award winning reporter for several major newspapers, including Dallas Morning News, Fort Worth Star-Telegram and Houston Post. Nation’s third-youngest Eagle Scout at time of award ceremony. Turned an agate clerk position into a feature writing and column position within eight months. Wrote stories on national and local motor sports, as well as all of the major sports teams in the Dallas/Fort Worth area. Interviewed President George H.W. Bush for story on what famous people read as children.
Education
SOUTHERN METHODIST UNIVERSITY
Bachelor of Fine Arts, Journalism