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Art Direction/Graphic Design/Social Media

Valley Center, CA
April 16, 2020

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Carol Anne Craft Senior Art Director, Graphic Designer & Project Manager

***** **** ***** ** ****** Center, CA 92082

760-***-**** I I Work Experience Established creative professional seeking to leverage diversified experience in developing, managing and leading a broad range of creative advertising and graphic design campaigns. Confident communicator & presenter skilled in influencing and persuading others. Proactive, adaptable and open to feedback. Excellent creative, strategic, visualization & problem-solving skills. Successful track record of delivering inspiring, well-crafted work across a number of mediums including but not limited to — web, mobile, digital, video, and print. Skills • Adobe Creative Suite • Brand Development • Social Media

• Microsoft Office Suite • Integrated Marketing • Project Management Work History Pechanga Resort Casino - January 2012 - January 2020 Graphic Designer

• Digital creative design for web, mobile, presentations and other digital products

• Collaborate with cross-functional design, development, and business teams to ensure all aspects of user experience display consistency

• Delivery of multiple conceptual directions, campaign assets, and retrospectives on project work

• Partnered with multi-disciplinary teams to deliver industry-leading work

• Envision and build the brand, reinventing it to grow with audience and impact

• Highlights: Individual ownership for Jade card program targeted to exclusive high level clientele helping build the brand and broaden customer base

Included email campaigns, event invitations, direct mail, all supporting client retention Valley View Casino & Hotel - March 2005 - November 2011 Advertising Studio Manager

• Guide, mentor, manage and nurture creative team

• Create and manage budget based on forecast and target metrics

• Ensure quality and brand consistency

• Lead creative to conceptualize and develop compelling integrated marketing campaigns and brand awareness

• Direct and manage the development and execution of all creative assets including print, digital, collateral, point-of-purchase materials, sales materials, video, and other assets as needed

• Liaise with interdisciplinary teams to maintain overall production schedule and to create systems for improved workflow and communication

• Develop and oversee timelines, deliverables, and creative budgets and expenses

• Highlights: Creation of exclusive partnership with outside businesses to increase brand awareness Co-op advertising, cross marketing, increased sales, growth of client base Additional Experience

Craftworks - Creative Director, Principal

• Marketing and business development strategies

• Brand development and positioning

• Digital creative design for web, mobile, mockups, presentations and other digital products Education Art Center College of Design / Pasadena, CA / BFA-Graphic Design & Packaging Pasadena City College / Pasadena, CA / AA-Advertising

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