LORINE BARONE

GRAPHIC DESIGN SUMMARY ART DIRECTOR

SKILLS

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EXPERIENCE

Experience across a large range of

design and art direction roles including

print, digital, web and experiential

design. Demonstrated ability in

developing concepts, branding,

collateral, packaging, editorial

and B2B and B2C design. Excellent

communication skills and proven

experience producing high quality

content in collaboration with marketing

partners and external vendors.

Manager of art and production teams.

2017-2018 Graphic Visions Group New York, NY

QC+Production Manager

Proofreading, color matching and editorial changes for packaging for the cosmetics and beauty industry, including L’Oreal, Garnier, Victoria’s Secret and Maybelline. EDUCATION

BACHELOR OF ARTS DEGREE

Arcadia University

Concentration in Medical Illustration MINOR in Sociology 2015-2017 Natrel Communications, USA Parsippany, NJ Senior Designer

Created ads for healthcare clients; also developed digital catalogs, sales kits, pitch decks and branding guidelines for Rytary, Kerydin, and Trileptal. 2013-2015 Parette Somjen Architects Rockaway, NJ

Marketing Coordinator

Planned annual trade show, which included receptions, game nights, and social media. Authored and designed custom bid packages in response to RFP’s. 1994–2018 Freelance/Designhous

• Marotta Controls Montville, nj

Designed trade show booth, from graphics to renderings and collateral. Rendered abstract aerospace concepts tangibly. Coordinated marketing schedule with international team. Created brand guidelines and multi-channel campaigns.

• Alex Toys Fairfield, nj

Created catalogs and packaging for spring trade shows with thematic branding.

• RAB Lighting Montvale, nj

Designed award-winning marketing campaigns which included trade advertising, product displays and packaging. Created new corporate intranet and updated website. Developed extensive asset library which included product photography, sell sheets, application renderings and user manuals.

• Astro Molding, Inc. Sparta, nj

Designed and implemented multi-channel marketing program compromised of advertising, trade show booths, and website. Created curriculum and conducted training for sales teams on simple products, as well as advanced medical devices.

• Cline, Davis & Mann New York, NY

Developed pitches and pharmaceutical advertising campaigns (ads, sales guides, and pitch decks) for Focalin, Femara, Kadian and Exelon brands.

• Faber-castell corp Parsippany, NJ

Designed and coordinated packaging, promotions and collateral for 700+ SKU’s. Planned annual sales meeting including receptions, game nights, and awards. Managed a small marketing staff in-house, and hired freelance talent when needed. InDesign

Photoshop

Illustrator

Wordpress

Powerpoint

Photography

HTML/CSS

LinkedIn linkedin.com/lorinebarone

Facebook facebook.com/designhous

Twitter twitter.com/lorine07461

! 973-***-****

3 www.designhous.com

% adctp1@r.postjobfree.com

0 62 Beaver Run Road, Sussex NJ 07461

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