Ruben Corona

**** ********* ***** (***-***) Las Vegas, NV 89131

Cell / Text: 702-***-****

Email: adcp6x@r.postjobfree.com

LinkedIn: https://www.linkedin.com/in/ruben-corona-0b73661/ PRESIDENT OF SALES / VP OF SALES / REGIONAL VP OF SALES / SENIOR TURNAROUND CONSULTANT

Documented Success: Consistent Record-Breaking Sales Success, Exceeded Pre-Determined Sales Quotas 72% of the last 20+ Years, I Helped 4-SMB Companies Create Over 12-Million in New Sales in The Last 6- Years, Lowered Bad Yelp Reviews By 67% Within 1-Year

*Sales Management Skills: Top 1% Work Ethic, Honest, Great Listener, Superior People Skills, Strategic & Tactically Proficiency, Player / Coach, Bi-Lingual, Meeting Sales Goals, Negotiation, Sell to Customer Needs, Motivation, Strategic Sales Planning, Build Relationships, Ongoing Coaching, Manage Processes, Analytic Analysis and KPI programs, Call Center Management, Global Sales Skills

Individual Contributor Skills: 60-80 Hour Work Week Commitment, Product & Positioning Knowledge, Strong Self-Esteem Training, Closing Deals, Prospecting Prospects, Face to Face Selling, Telephone Qualifying, Generating Leads and Qualifying Prospects.

Deliverables (I Will Develop): Company Sales Performance Within 90-Days, A High-Performance Sales Culture, Company Specific KPI Programs, Profitable Marketing Strategies, High ROI Social Media Marketing Programs, Savings for The Sales & Marketing Departments, An Automated-Marketing Strategy to Attain New Customers, An Effective FAQ, Develop a Robust Sales Infrastructure

This great book (The Outsider) was number one on Warren Buffett’s reading list. Warren Buffett stated that this an outstanding book about CEOs who excelled as industry outsiders.

I am a highly qualified outsider who is a high-performance sales management executive. One of the reasons why I have been so successful as a President / VP of Sales is based on my focus on using sales analytics as a growth roadmap. Other elements of my success plan include improving sales processes and creating an accountable high-performance sales culture.

VP of Sales Tenure Statistic: The VP of Sales is the most volatile executive position within the c-suite. The average tenure of a VP of Sales is only 18-months. To find better candidates companies need to expand their qualified talent pool to include high performance outsiders.

OUTSIDERS VERSUS INDUSTRY VETERANS

Considering outsiders will increase the success of your company’s hiring process. HR and Talent Acquisition executives have traditionally only considered the “Perfect Candidate” or “The Amazing Resume” or the “Industry Experienced Candidate.” When you expand your search to highly productive outsiders you will find the most prepared candidates.

These types of candidates will dramatically energize your company’s sales, revenue and profit within 6-12 months.

CEO’S WHO PRIORITIZE SALES RESULTS BY HIRING A SENIOR RAINMAKER WIN!

• In the book (Sales Growth), stated that CEOs who put sales management (hiring a senior rainmaker) captured astonishing growth. They outstripped their peers by 50 to 80 percent in terms of revenue and profitability.

However, technology companies that consistently prioritized product development over sales lost market share. That’s a big mistake.

Ruben Corona

Senior Sales Management Leader

Experience

KonekTV, Fractional Vice President of Sales

(Las Vegas, Nevada)

January 2020-Current (3-month contract)

KonekTV is a subscription solution that displays sports gaming analytics, ads and promotions for sports bars, bars and restaurants. This service was created to attract fantasy sports participants and casual sports bettors to bettor friendly venues. Our solution streams real-time sportsbook stats and odds. Our service aims to increase the engagement level in local establishments and provide a more competitive advantage through the implementation of the KonekTV service.

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Company Development / Sales Infrastructure Development / Marketing / Leadership / Sales Process

I was hired to review KonekTV’s current sales process and to update and revamp the company’s sales infrastructure. KonekTV has a strong subscription product that has a real profitability issue that could be solved with stronger margin sales strategy. Within 45-days I developed a clear, repeatable process that helped KonekTV better forecast sales and revenue in the future. Within my 90-day contract,

I sold 12-accounts within the first 60-days.

I created a new sales process that shortened the sales cycle by 45-60 days.

I also lowered the cost of acquisition by 300%.

Setup and customized www.salesforce.com CRM.

Hired & fired new sales executives.

Hired brand ambassadors.

Experience

Database Dynamics & Touch This Media, Fractional President of Sales

(Santa Ana, California)

January 2019-Current (Initial 6-month contract)

Database Dynamics solutions are designed to grow casino databases through Free2Play sports and social games. The database solution increase casino revenue by increasing casino traffic and spending. Additionally, the solution increases the existing customer’s incremental visits while generating new prospect marketing leads. In doing so, these solutions help casinos acquire a new loyal customer base.

Company Development / Sales Infrastructure Development / Marketing / Leadership / Sales Process

• Sales Infrastructure Development: Exploratory proposal process, implemented a 3-way follow up call process with sales executives, created conferences or trade shows prospecting programs that generated an average of 50- leads daily, created industry-specific customer- 3

Ruben Corona

Senior Sales Management Leader

facing marketing collateral, developed industry-specific telephone scripts, answering machine messages and specifically follow emails for every follow-up scenario,

• Developed and built a CRM software (Ontraport) to manage sales, marketing, and finance departments. Created marketing automation business development strategies. Accomplishments

• Increased annual sales from 300,000 to 3,500,000 within 8-months, 7-million in year one. Increased monthly sales activities outreach from 50 contact points to 1600+. Conexwest, Fractional VP of Sales (San Francisco, California) May 2018-December 2018 (Initial 6-month contract)

Conexwest is a large-scale full-service container solutions company. They have a vast and varied inventory of both new and refurbished containers in an array of sizes.

• Company Development: Within 14 days of being hired, I opened a new office in Las Vegas, Nevada. I interviewed, hired, and trained a team of 4 inside account managers.

• Sales Infrastructure: Selected and customized a CRM marketing automation software

(ZOHO) platform, created a brand-new onboarding process for the entire company. Also created a new 35-page employee getting started (Quick Start Packet), created industry- specific customer-facing marketing collateral, developed industry-specific telephone scripts, answering machine messages and prospect follow-up emails for every scenario.

• Training; Created a weekly training program for the sales executive’s industry education. As a player/coach, I Implemented a 3-way follow up call process for sales executives. During on and off hours and during weekends, I personally handled inbound customer complaints

(logistics and modification issues).

• Customer Service: During on and off hours and during weekends, I personally handled inbound customer complaints (logistics and modification issues). Accomplishments

• Within 3-months I reduced Yelp and other social media bad reviews by 65%.

• Broke company records by creating $501,818.95 in new sales within 90-days of my hire date.

Conexwest Sales

Statistics

San Francisco Sales

Team (7-Sales

Representatives)

Las Vegas Sales Team Led by

Me (3.5 Sales

Representatives)

Average Sale $1,107.10 $3,105.00

Net New Customer

Acquisition Percentage

11% 38%

Percentage of Total

Company Sales

57% 43%

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Ruben Corona

Senior Sales Management Leader

EConnect Global, Fractional VP of Sales (Las Vegas, Nevada) July 2017-December 2017 (Initial 6-month contract) EConnect Global has developed powerful fraud detection and prevention technology for the gaming and hospitality industries. EConnect customers include casinos, resorts, nightclubs, restaurants, and stadiums using their software applications.

• Company Development: Created a new sales strategy that drove new sales nationally and globally. Created a new sales executive training program for the team of 5+ sales executives.

• Sales Infrastructure: Developed industry-specific marketing collateral (follow-up FAQ website and product data sheets). These tools shorten the sales cycle by 25-50% within 120 days.

• Sales Training: Required follow-up conference teaching session call with each sales representative.

Accomplishments

Increased monthly revenue by 24% within 60 days while creating $500,000 in new annual revenue. Within 6-months created 2-million in net-net business. Closed three major accounts (Osage Casino, Oklahoma’s largest Native American Casino), Hard Rock Hotel & Casino Punta Cana, Dominican Republic (5-star hotel) and XS nightclub at Encore Casino in Las Vegas.

3PEA International (Visa Card Partner), Fractional VP of Sales

(Henderson, Nevada)

October 2013-June 2017

3PEA International, Inc. is a payment solutions company which currently focuses on providing prepaid debit program management and processing services. 3PEA provides a card processing platform consisting of proprietary systems and innovative software applications. 3PEA develops prepaid card programs for healthcare reimbursement payments, pharmaceutical assistance, corporate and incentive rewards, general purpose re-loadable cards, travel cards, and expense reimbursement cards.

• Sales Records: I broke all sales, revenue and profit records within 18-months.

• Increased Company Value: Developed marketing strategies to attract new institutional investors.

• Customer Industries: Pharmaceutical, plasma, entertainment and university venues, automotive, race and sportsbook, hospitality and casino, settlement administration, retail, education, and government.

• Leadership: Led, trained and mentor a team of 4+ global sales executives. I created sales staff compensation and employee incentive programs.

• Sales Infrastructure: Introduced progressive marketing methods such as (pre-sales lead generation firm, Ontraport CRM, Brainshark presentational tools, BYO Audio, and LexisNexis Corporate Affiliation). Implemented new customer marketing strategies that included prospecting through social media, webinars, case studies, brochures, audio files, and pharmaceutical product coupons.

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Ruben Corona

Senior Sales Management Leader

Accomplishments

• Within 12 months, closed 4 new customers and grew market share 35%.

• Increased revenue of 63% in 2 years, from $6. 3M to $10.3M.

• Increased company stock value by 400% in 6 months by closing 7 private investors.

• Facilitated the expansion of operations into Europe. IRAP Consulting, Senior Consulting (Las Vegas, Nevada) 2012-2013 Developed and executed a strategy for small to medium-sized businesses. Helped CEOs and owners grow their companies in sales, revenue and profit. Accomplishments

• Grew a business clientele and revenue from zero to $850K in one year Big Mountain Imaging, Director of Sales (Las Vegas, Nevada) 2011-2012 A provider of visual communications solutions for casinos, Fortune 500 companies, and professional sports teams.

Accomplishments

• Increased revenue, controlled costs and developed sales strategies for the Western United States sales team.

• Exceeded CEO’s revenue projection by 70% in under 12 months, increasing monthly revenue from $291K to $495K.

Oracle Partner Network, VP of Sales (Redwood City, CA /Virtual Position) 2003-2011 Oracle Partner Network offered consulting services and implementation services designed to address technology needs ranging from strategic planning to enterprise system optimization.

Leadership: Led a global sales team of 40 sales representatives that were based in five different countries. Built and managed an outsourced inside sales team (call- centers) for pre-sales execution.

Customer Industries: Energy, Oil & Gas, Hospitality, Communications, and Financial Services.

Accomplishments

• Increased sales and market share by reaching an annual sales average of 114%. Annual revenues were $18.8M.

• Exceeded yearly predetermined sales revenue quota in 7 of 9 years. Annual sales revenue ranged from $17.1M to $22.8M.

• Awards Won: Channel partner sales award three years in a row (2007-2010) for most sales from an Oracle Partner Network Company. Won the Oracle Excellence Award in 2010. 6

Ruben Corona

Senior Sales Management Leader

AFFILIATIONS / ASSOCIATIONS / GROUPS / EDUCATION

VP & LEADERSHIP LINKEDIN GROUPS

VP – Information Technology VP Sales Sales Leadership Executives Association

Sales Management Association Transformational Leadership: Frontrunners in Organizations

Top Leaders / Executive

Association

MARKETING LINKEDIN GROUPS

Group Digital Marketing

Association

EMarketing Association

Network

Online Lead Generation

Association

Mobile Marketing Association MARKETING B2B Marketing Frontrunners Online Marketing Experts

Inbound Marketing Network

EQUITY/ WEALTH / VENTURE CAPITAL LINKEDIN GROUPS

The Private Equity Group M&A and Venture Capital

Investments

Wealth Partner Association

CASINO & HOSPITALITY LINKEDIN GROUPS

Casino Suppliers/Vendors,

Services and Careers

Casino Marketing Exchange Professionals of American Indian Gaming

Casino Workers Casino and Gaming Industry

Vendors

Independent Casino

Representative Association

CASINO SALES

CONSULTING LINKEDIN

GROUPS

Inside Sales Management

Group

EMyth Business Coaching Association of Inside Sales Professionals Group

SOFTWARE & TECHNOLOGY LINKEDIN GROUPS

Software Consultants Network

Association

Technology Sales

Professionals

SAP Professionals of America

Oracle Executive Association

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Ruben Corona

Senior Sales Management Leader

SOFTWARE DIRECT SALES EXPERIENCE / ENTREPRENURISM

MEMBER OF DIRECT SALES ASSOCIATION (http://www.dsa.org) A. Created a 37-state direct sales company for 11-years. B. My distributorship was ranked in the Top-2% of all company entrepreneurs in creating new sales, revenue and profit.

C. My distributorship was also ranked in the Top-1% in recruiting new entrepreneurs. INDUSTRY CERTIFICATION & EDUCATION

Certified at Oracle Software

Currently Enrolled at The University of Phoenix / Organizational Leadership (2016-In progress) 0 5 10 15 20 25

Selling To The C-Suite

Closing 6-7 Figure Deals

Creating High-Performance Sales Cultures

Turning Around & Improving Sales Departments

Leading 20+ Sales Rep Teams

Managing Inside Sales & Call Centers

Developing Industry Specific Sales Collateral

Managing CRM & Marketing Automation

SENIOR SALES LEADERSHIP EXPERIENCE

Sales Experience Managing & Leading Marketing

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