RAPHAEL DORNBUSCH
Media Account Manager
adcmat@r.postjobfree.com
“ With 5 years experience working in media agencies and consulting advertisers in their on/off media buying strategies, I am seeking a full-time digital marketing position in Los Angeles where I can apply my skills to achieve highly effective marketing strategies for clients.” Expertise
ONLINE/OFFLINE MEDIA BUSINESS MANAGER, ZENITH (PUBLICIS MEDIA, Paris-France)
June 2017-October 2018
Customer accompaniment in their online/ offline media strategy. Client portfolio: Nestlé (Nespresso, Maggi), Crédit Foncier (real estate loan bank). Responsibilities included: Reception of client’s campaign briefs and transcription in a media brief for agency’s experts (TV, Digital, OOH, Print). Follow up of project’s progress and the day to day delivery. Redaction/Presentation of recommendations and final reportings. Participation in annual media strategy’s redaction and presentation. Monthly competitive review analysis of client’s competitors media investment. Financial calendar follow up, forecasts, invoicing. DIGITAL BUSINESS EXECUTIVE, iPROSPECT ( DENTSU AEGIS NETWORK, Paris- France)
January 2016 – June 2017
Demonstrated expertise in paid media (display, social, video, and mobile) for consumer performance
and develop well-rounded strategies for business clients. Responsibilities included: follow up of digital projects and marketing performance measurement;
collaborating with a team of experts on digital campaigns, reporting, and analysis; making recommendations to clients while maintaining customer relationships and continually improving and modifying strategies to optimize conversions. Extensive client list including Française des Jeux (National Lottery and sport gambling organization) ONLINE CAMPAIGN MANAGER, iPROSPECT (DENTSU AEGIS NETWORK, Paris-France))
February 2014 – December 2015
Online tracking and follow up of digital campaign’s measure, including: display branding, performance, programmatic, paid social and e-mailing. Handling set-up and measure of campaigns (Technical specifications template, creative verification, site tagging, reporting)
Main advertisers: French Government, BMW/Mini, Reckitt, Kellogg’s Management and training of an intern for one year. ONLINE CAMPAIGN MANAGER, OMNICOM MEDIA GROUP (Paris-France) February 2013 – February 2014
Measure of digital campaigns for an advertiser’s portfolio including Nissan, Pepsico, Hewlett Packard. Redaction of technical specifications plans for the creative agency, Programming campaigns in Ad Servers and piggybacking of third party tags (vendors for performance, viewability, brandsafety), Tagging plans handling to measure site centric KPIs, Excel Reporting. Los Angeles (West Hollywood), CA
https://www.linkedin.com/in/raphaeldornbusch/
MASTERS IN E-BUSINESS MARKETING - LEONARD DE
VINCI BUSINESS SCHOOL (PARIS, FRANCE)
2013
Emphasis of studies in E-CRM, junior project consulting, website design, E-marketing and communication
MASTERS IN SUSTAINABLE DEVELOPMENT MARKETING -
LEONARD DE VINCI BUSINESS SCHOOL (PARIS, FRANCE)
2012
Marketing of sustainable development, green communication, and social responsibility of companies
Microsoft Pack Office (Words, Excel, PowerPoint)
Ad Tech(Tracking, Analytics, Viewability, Brandsafety) Media Strategy (Online channels, Offline medias,
Business insights)
Media Planning (Competitive review, Consumer profiling) Data Management (Data Management Platform,GDPR,
Dataviz)
Native Fluent Conversant
Experience
Skills Hobbies
Teamwork Multi-tasking Prioritization
Management Flexible
Travel Gastronomy Sports
Reading New
technologies Cinema
Education