CYBIL OLIVER

PROFILE

Highly qualified and tenacious professional armed with broad-based background and skills in the areas of marketing, project management, event planning/coordination, public/business relations, people management, business development, strategic planning and execution, and many more. Displays outstanding ability to plan, coordinate and implement practices and procedures to bring significant improvements in efficiency, quality, and processes towards the successful attainment of organization goals.

EXPERTISE AND QUALIFICATIONS

Ability to work in a highly deadline-driven environment with strong time management, project management, organizational, and multi-tasking skills.

Meets marketing financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; and initiating corrective actions.

Planning, developing and implementing PR strategies. Plan, design, and manage all project delivery elements within time limits. Liaising with, and answering inquiries from media, individuals and other organizations.

Lead all areas of content generation and production across all media platforms.

Lead and participate in the creation of communication strategies that meet client objectives. Implement quality internal and external communications for multicultural/diverse campaigns to effectively communicate clients’ messages.

Professional skills include MS Office Products, Google Analytics

WORK EXPERIENCE

Coresential Inside Sales April 2017-Dec. 2019

Key Responsibilities and Achievements:

Catapult sales and increase account volume by developing strong alliances with key clients.

Outline strategic plans for developing sales and lead generation. Revive dormant accounts by re-establishing relationships with key decision-makers. Develop strategic, customized plans and solutions to achieve target goals.

Route qualified opportunities to the appropriate sales resources for further development and closure.

Provide all levels of customer assistance with the following manufacturer departments: Sales, Manufacturing, Marketing, Traffic, Packaging, Receiving, Sourcing, Engineering, Accounting, R&D, Warehousing/Inventory.

Communicate with customers, making outbound calls to potential customers, and following up on leads.

Maintain a good working relationship with customers by responding to all inquiries and complaints concerning purchase orders, invoices, shipments, inventory counts, etc., in a courteous and efficient manner.

Develop and perform effective online and in-person demos/training (Manufacturers Sales Resources)

Haier America Sep. 2014- Dec. 2016

Senior Marketing Project Coordinator Feb. 2016-Dec. 2016

Key Responsibilities:

Project Coordination:

Assisted in the planning of small to intermediate sized projects and campaigns with budgets from $10K to $700k

Liaise with internal clients to identify and define project requirements, scope, objectives, and budget.

Responsible for project delivery from initiation through final delivery, ensuring projects were completed according to schedule and within budget.

Monitored various portions of multi-faceted projects, including e-mails, banner ads, print, and digital ads and concept development.

Supervised all digital communication including website, social media and internal company newsletter

Directly led trade show and showroom construction projects from the planning phase to completion.

Developed and updated project and business unit status reports, budget sheets, and meeting agenda notes.

Work with television shows to secure placement of Haier branded product on set for on-screen views and mentions.

Charity:

Reviewed and approved requests for charitable donations on behalf of Haier America

Served on the board for BGCPPNJ for their annual Gala fundraiser

Organized employee participation for philanthropic events including Stuff the Bus and Corporate Reader Challenge

Organized and led Haier America’s involvement in local charitable events: Valley Goes Pink 2015, 2016, Christmas toy drive 2015, 2016

Key Accomplishments:

Planned, designed and executed the following projects as the project manager: Evansville Tech Center Showroom, Camden Industrial Park Showroom & Lobby remodel, and Wayne, NJ HQ Showroom update and remodel of the urban kitchen.

Secured placement in Fox’s Home Free (full suite of products in all 12 episodes), Animal Planet’s Treehouse Masters (15 episodes), Netflix’s Gilmore Girls (set design), Rich Kids of Beverly Hills (2 episodes), CBS’s The Price Is Right (21 episodes), CBS’s Let’s Make a Deal (6 episodes).

Marketing Coordinator Sept. 2014- Jan.2016

Key Responsibilities and Achievements:

Demonstrated efficiency in vendor management by building good business relations and ensuring strict compliance to each business units’ budget.

Leveraged strengths in cost-effective marketing management and vendor negations with a cost reduction of 5-10%.

Ensuring the consistent presentation of the company's image through digital, print and social media advertising.

Partnered with the Marketing Manager to oversee all event-related logistics including the development of schedules and assignments, and attendees' travel and hotel requirements.

Coordinates and implements marketing communication projects with responsibilities that include public relations, special events management, advertising, and creating brand awareness. Organizes the preparation of proposals and presentations using marketing resource materials such as brochures, data, slides, photographs, and reports.

Created and executed the company-wide office supplies system to streamline how we order supplies and control costs.

Macy's Cosmetics Manager- Clinique Feb. 2013-Apr. 2014

Key Responsibilities and Achievements:

As an essential member of the management team, I was responsible for driving sales and meeting goals in my assigned business unit, including but not limited to budgeting/forecasting and assessing economic trends and demographic information to increase sales.

Recruit, train, coach, motivate, and develop new and incumbent associates on policies and procedures, product knowledge, and personal and counter-productivity goals.

Walmart Assistant Store Manager - Operations, Fashion & Home Oct. 2010-Jan. 2013

Key Responsibilities and Achievements:

As a key member of the store management team, I am responsible for sales and associate development in my assigned areas, including but not limited to scheduling, budgeting/forecasting and assessing economic trends and demographic information to increase sales.

Drove sales and customer service results by developing and executing action plans to increase profitability and productivity. Planned and organized departments. Recruited and trained sales personnel to staff these areas.

Manage talent of 15 first-level managers and over 100 hourly associates, including training, assessment, retention, career development, succession planning and recognition.

Victoria's Secret Stores Product Manager July 2008-Sep. 2010

Key Responsibilities and Achievements:

Managed talent of 30 direct reports, including training, assessment, retention, career development, succession planning, and recognition.

Drove results by developing and executing short term action plans and long-term strategies which guaranteed productivity, profitability, and compliance with company policies and procedures.

Ensured compelling visual merchandising presentation standards were achieved and maintained, including identifying and driving sell down strategies.

EDUCATION

Indiana Wesleyan University 2019-2020

Bachelor of Science (BS), Marketing -Digital Adv, Promo & Branding

Indiana Wesleyan University 2012-2014

Bachelor of Business Administration (BBA), Human Resources Management and Services

3418 E. Powhatan Ave., Tampa, FL 33610

201-***-**** adcl1l@r.postjobfree.com

Contact this candidate