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International Sales

Ontario, Canada
March 24, 2020

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International/USA/Caribbean Business Development

Fred R. Caissie

* ***** ********

Wasaga Beach Ontario

L9Z 1B7



Experienced Sales/Business Development Manager with 25 years of increasingly senior roles leading Business Development within the Caribbean and Ontario. Demonstrated expertise in the planning and development of sales plans, improving relationships with customers, and in new client acquisition. Awarded top honours as Sales Representative/BDM multiple times during my Career thus far.


Caribbean Sales Director Jan 2014- Present

Euroshield Roofing Calgary, Canada

In this role, I successfully develop new business on Caribbean Islands that in past had not seen a product such as ours.

Key accomplishments include:

Managed a clientele base throughout the Caribbean Islands, from contractors, trades and suppliers to Architects, Project Managers and Government Representatives. This clientele base was created and managed from Prospect meeting to Delivery of order with continued follow up.

Initiated meetings between myself and my customers on an every other week basis. Created a positive connection between sales and marketing teams to make sure that all known customer issues were being addressed and responded to. Increased positive feedback in customer satisfaction surveys by 45%.

USA/Caribbean Sales Manager 2007-2014

ZMC/United Shade Window Covering Components INC Elkhart, Indiana

In this role … I managed over 325 clientele with EOW visits as well as trade show attendance throughout the USA/Caribbean.

Key accomplishments include:

Implemented new contractor training seminars on products and installation that created a positive 85% retention rate with our customer base.

Organized a yearly Golf Tournament with our major customer base with proceeds going to a local charity.

Fred R. Caissie


North American/Caribbean Sales Manager 1986-2007

Civic Relations Group Barrie, Ontario

In this role … I managed over 300 clientele and 50 staff with EOW visits as well as trade show attendance throughout the USA/Canada/Caribbean.

Key accomplishments include:

Implemented sales strategies and training courses for CRG staff and Clientele.

Organized book launches for our Non Profit Associations with our major customer base with proceeds going to that association.


SSGD Diploma, 1984

Emery Collegiate, Toronto, Ontario


● Native fluency in English ● Sales and new client acquisition

● Team leadership and retention ● Accomplished speaker

● Advertising, marketing and promotions

References as per Request.

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