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Sales Manager

Newington, CT
March 22, 2020

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Richard R. Berg

** ********* ******

Revere, MA *2151

617-***-****; 781-***-****

Sales/Sales management, manufacturing representative; graphic equipment and consumables, retail sales. Constantly striving to be the best salesman and sales team leader for the betterment of my firm.


●Effective sales and marketing techniques Group Presentations

●Staff Training Goal Achieving

●Customer Service Management

●Proficient in effective presentations; consistent record of surpassing sales goals

●Positive attitude; team player; strong selling and listening skills; outgoing personality

●Utilize solution based, consultative selling techniques

●Generate effective marketing, advertising and promotional campaigns for trade shows, open houses and magazine ads

●Recruit, hire manage and train sales staff

Achievements: -top profit and sales producer for each company

-Savin Corporation - #1 sales rep for 2 years


A. L. Larsen Co., Inc. Territory Manager, Massachusetts July 1989 – Oct 5, 2018

●Sales of heavy duty printing and graphic arts equipment

Sales Manager – organize marketing and advertising for trade shows, open houses, magazines

-Team player and #1 sales producer

-Train sales staff and conduct sales meetings

Recognition: -During my tenure here, solely generated sales of over $300k gross profit per year

Business Equipment Depot (Toshiba) Major Accounts Executive, Boston Oct 1983 – June 1989

●Conducted weekly sales meeting

●Trained new sales staff

●Six years - top producer sales overall

●Participated in equipment trade shows in Boston and New York

Cecco Mita Royal Business Products Major Accounts Executive, Oct. 1979 – Sept 1983

●Sold copiers and fax machines

●Outside sales and sales supervisor

●Best sales performance – awarded trips to Italy and Miami

Savin Corporation, Senior Sales Supervisor Jan 1967 – Sept 1970

●Supervised sales staff of 6

●Golden Pin Club

●Top sales producer out of 400 for entire employment

●Trip awards to Japan, Mexico, Bahamas


●Northeastern University – Marketing

●Harvard University – Sales Strategic Management

●Burdett College – Business Management A.S. 1964

●United States Army

●Medford High School


●Dale Carnegie – How To Sell Copiers (NOMDA)

●Savin Senior Sales Seminar (Psychological Selling)

●Toshiba Advanced Sales Seminars

●Winning – Advanced Selling Strategies

AFFILIATIONS: PINE – Printing Industries of New England)

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