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Social Media Marketing

Toronto, ON, Canada
March 20, 2020

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** ******** ******, *******, **, M4M 3B1


Dynamic & Innovative Marketing Program Lead

Engaging and results-driven professional with an extensive Marketing career, culminating in 10 years of experience as a Manager and Delivery Lead for Publicis Sapient. Applies an effective hands-on and client-focused approach to direct conceptualization, development, production, and execution of integrated and cross-channel marketing campaigns, events, and other initiatives for a wide scope of clients. A proven leader, able to align and steer cross-functional design and production teams towards defined client requirements to ensure consistently on-time and on-budget project execution. Leverages forward-thinking mindset with a genuine dedication to delivering impactful and strategic marketing roadmaps to drive successful client outcomes. CORE SKILLS & COMPETENCIES

• Strategic Roadmap Development

• Quality Assurance & Control

• Agile & Waterfall Methodologies

• Project Development & Management

• Omni-Channel Marketing Strategies

• Vendor & Stakeholder Engagement

• Cross-Functional Leadership

• Integrated Marketing Solutions

• Brand Alignment & Awareness


Manager & Delivery Lead, Integrated Creative Operations & Production Publicis Sapient Jun. 2010 – Present Positioned as primary client contact and project lead to facilitate development and execution of omni-channel marketing campaigns for a wide range of client industries. Applies a highly flexible and people-driven leadership approach to motivate teams and maintain exceptional work quality based on established client business objectives. Key Responsibilities:

§ Project Scope Development: Communicates with clients to define unique business objectives and project requirements, developing informed scope of work to encompass necessary budget, workforce, materials, and other resource estimates against established project timelines.

§ Cross-Functional Leadership: Sources, recruits, and onboards vendors and contractors as needed to ensure appropriate coverage for large-scale projects, providing ongoing leadership across a cross-functional team of front- and back-end developers, producers, production designers, copy writers, and other creative and technical staff.

§ Omni-Channel Campaign Development: Leverages extensive marketing experience and innate adaptability to conceptualize and manage production of highly innovative omni-channel marketing campaigns, initiatives, and events at every level of development from pitch presentations to video editing and post-production as required.

§ Stakeholder Engagement: Engages with analytics team and other relevant stakeholders to develop and continually track progress against data-driven roadmap and project strategies, providing leading voice and complete accountability for every stage of production and delivery.

§ Brand Alignment: Contributes to frequent progress meetings and other client touchpoints to discuss completed and expected work, as well as potential roadblocks and change orders to resolve while ensuring teamwide compliance to client requirements and standard brand guidelines if available.

§ Team Leadership: Fosters a team culture rooted in open communication and collaboration, operating in both Agile and Waterfall project methodologies as needed while facilitating daily touchpoints to maintain team cohesiveness.

§ Social Media Marketing: Coordinates with social media platform partners as required to drive audience engagement and reach as dictated by client needs and requirements. KERRY AITCHESON 416-***-**** PROFESSIONAL EXPERIENCE (CONTINUED)

Selected Accomplishments:

ü Maintains a proven and widely successful track record of producing consistently engaging and impactful campaigns and initiatives on-time and on-budget.

ü Championed ground-up development of in-house production studio, drastically reducing outsourcing costs by implementing innovative project management tools, standardizing process frameworks, and building cohesive development, production, and quality assurance teams while drastically reducing outsourcing costs. Notable Clients: FCA-Jeep RAM Cooper Tire American Express Thrivent Proctor & Gamble CitiBank RBC Loblaws Dunkin Donuts Walmart Genentech Pharmaceuticals FNFG EARLIER NOTEWORTHY EXPERIENCE

Director, Creative Services & Production Brunico Communications May 2000 – May 2010 Production Manager Canadian Tire Corporation Jan. 1995 – Sept. 1997 Senior Production Coordinator Loblaw Companies Limited May 1989 – Dec. 1995 Selected Accomplishments:

ü Instrumentally supported early enterprise adoption to digital operations, driving significant cost savings by supporting digital transformation and transition of print publications to online platforms (with Brunico Communications) EDUCATION

Advertising & Marketing Program Centennial College

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