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Marketing and branding

Location:
Chennai, Tamil Nadu, India
Posted:
March 14, 2020

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Resume:

HARISH MUTHYALACHETTY

Chennai 984-***-**** adcav7@r.postjobfree.com

Professional Summary

Expert professional in Branding strategy, business development, planning and executing new business strategies, developing new market channels and building strong relationships with sales managers, customers and industry leaders. Vast experience in the field of PR, branding, events and new product launch. In depth understanding of business sense and strategies.

Skills

Sales Skills: The "cold to close" skills

Social Media Skills: Dramatically influence the buyer-seller-influencer dynamic.

Journalism/ Storytelling Skills: No end to the need for juicy, targeted content.

Process Design Skills: Process changes that automation enables and enforces.

Data/ Analytics Skills: Handle enormous amounts of data about buyer and seller behavior.

Domain Expertise: Building a bridge between our products and the customer's care-about.

Work History

DIRECTOR - BRAND STRATEGY Since – Feb’2016 OPEX PRIME SOLUTION PVT LTD Chennai, TN

Established and maintained productive working relationships with staff to resolve operational difficulties and to promote interdisciplinary, collaborative approach to customer service provision

Collaborated with vendors on operational support tasks to model importance of group goals

Managed logistics operations to meet customer expectations and financial standards and policies

Communicated value and position to sales team and developed tools to support selling process

Cultivated and nurtured relationships with customers in strategic vertical markets to support ongoing definition of differentiated product value

Minimized costs and maximized returns resulting in 25L per quarter savings

Developed and executed go-to-market plans and facilitated internal organizational readiness

MARKETING MANAGER Nov’2013 to Jan’2016 ALLIANCE GROUP -Chennai, TN

Compiled product, market and customer data to forecast accurate sales and profit projections

Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol

Helped incorporate product changes to drive customer engagement and firm profits

Developed innovative and targeted collateral to support overall branding objectives

Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings

Collaborated with senior sales, engineering, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets

Capitalized on industry and marketplace trends to strategic solutions and enhance business operations

Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies

Successfully project managed numerous multi-lingual direct mail and email campaigns simultaneously

Generated over 20 Cr in real estate sales and distribution

Recruited and hired experienced contractors to complete projects on time and within budget requirements

Achieved profitability goals by developing and implementing all south India commercial activities

BUSINESS DEVELOPMENT MANAGER Jan’2010 to Nov’2013 PROTO DEVELOPERS AND TECHNOLOGIES

New project promotion and strategic positioning of technology in the market.

Implementation of new real estate projects across India.

Retaining existing clients and catering to the customer needs across India.

Providing key aspects for new technology implementation and market research in product development and sales.

JUNIOR MARKETTING MANAGER Jan’2008 to Jan’2010 HIGH POWER V MEDIA AND ENTERTAINMENT-Chennai, TN

Measured marketing program effectiveness via regular monitoring of key metrics

Created trade marketing strategies to communicate strategies to 20-member team

Fulfilled contractual obligations, including communications, vendor coordination, schedule creation, budget administration and rehearsal and day of event coordination

Promoted adherence to client-event requirements through effective delegation, prioritizing and management of all entire production life cycle, from concept to execution

Interviewed clients to understand event scopes of work, establish budgets and determine timelines for venue selection, guest list finalization, and rehearsal, ceremonies, and receptions

Solicited feedback from clients to assess event success and uncover opportunities for improvement

Managed administrative logistics of events planning, including contract signing, fee collection, event booking and event promotions

Enhanced client satisfaction ratings by scheduling on-site service requests, managing show logistics and booth functionality needs to meet demands

Education

Post Graduate degree - Mass Communication Apr’2008

RMIT University – Australia

Bachelor of Science: Visual Communication Apr’2006

DG VAISHNAV COLLEGE - Chennai

High School State Board (TN) Apr’2003

Saint Mary's Matriculation HSS - Chennai

Career Highlights

2018 - Consulted for ministry of education of Malaysia and tourism ministry of Maldives towards setting up and building strategy towards resorts and SCBs.

2017 Built a lead Generation campaign for the Dubai Based telecom hub, resulting in 32% more connections, which translates to 28% more revenue for the year.

2014 - Increased sales 150% over 6 months @ Alliance Group, through various channels.

2010 Brand strategies for top hospitals, Technology and Hospitality business hubs, resulting is 25% to 40% extra revenue generation.

2009 - Conceptualized and formulated star cricket between Telugu film industry and Tamil film industry, with a CapEx of 75L and a revenue generation of 1.8Crores.

2008 - Consultation for Packaging and new product launch in FMCG, ITES, and Educational sectors, resulting in an increase of 30% & 25% more lead generation and sales conversion.

Remuneration

Expected CTC - Skill and Experience mapped

Willingness to relocate anywhere in India & Abroad



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