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Sales Digital Marketing

Beirut, Beirut Governorate, Lebanon
March 13, 2020

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Regional Manager

World Heritage Publishers


September 29, 1985

Beirut, Lebanon


Dynamic Sales Manager with a proven track record of building successful long-term client relationships that foster customer loyalty. Possesses a deep understanding and knowledge of sales techniques and strategies that build a solid and profitable client base.

Professional Experience

Oct. 2016 – present

Regional Sales Manager - World Heritage Publishers Beirut, Lebanon

Collaborating with unit managers and sales agents to create a consistent agency brand, pricing and creative strategy to deliver increased awareness.

Establishing new partnerships with schools and universities that lead us to reach our agency’s annual target

Training unit managers and agents to market and promote our publications which cater to our client’s needs.

Conducting weekly motivation and follow up team meetings across multi departments where discuss our targets and production, keeping my colleagues aligned, engaged and up to date.

Continuous monitoring to ensure all operations are satisfactory, delivered on time and clients pleased. This essentially contributes to our business’s growth and increases brand differentiation.

Monitoring and reporting on the agency's performance against the set strategies and targets, tracking revenue to build consecutive innovative sales strategies.

Mar. 2013 – Oct. 2016

Insurance Sales Manager at Allianz - Worldwide Insurance and Asset Management Beirut, Lebanon

Delivering complete training, mentoring and onboarding of 10 sales agents and assisting them on the ground during their first client meetings.

Providing full, in-depth training on insurance products and Allianz’s profile and history. Introduced our company’s sales architecture and yearly strategic targets. Leading our new agents to become excellent and efficient team workers that create their own initiatives.

Reaching our annual insurance sales team target earlier than the set timeline by supporting all our team agents on all levels.

Continuous support, team coordinating and monitoring were ensured in all regions of Lebanon, while employing various marketing solutions.

Targeting personally an AA rated construction company lead in Saudi Arabia, which resulted in closing a retirement policy for their 96 employees with a $180K yearly contract.

- Briefing and educating 96 employees on the purchased retirement and life insurance products.

- Achievement appreciated by a letter of sales excellence from Allianz' MENA CEO. June 2010 – Dec 2012

Assistant Event Manager - American University of Beirut Beirut, Lebanon

Supervising all academic and entertainment events on campus, including all event coordination, distribution and communication operations, managing up to 100 team members per event.

Coordinating with communication and outreach for event production and branding which consistently resulted in increased numbers of participants.

Responsibility for liaison across all academic departments, including daily communication and updates on news and events, to ensure all staff and students are always up to date.

Assisting all foreign students to ensure maximum integration into campus life, including guided tours and aid with realizing their own events, resulting in maximum student satisfaction.

Overseeing the logistics of campus-wide billboard installation for maximum public exposure and marketing impact, including branding tailored to faculty level. Success was acknowledged officially by the Public Relations Officer.

Managing the entire commencement day in summer 2012 with the following responsibility:

- Ensured crowd-management for mobility and accessibility of 13K visitors without congestion and queuing.

- Assembled a versatile team with outsourced professionals resulting in superior graduation ceremonies.

- Provided training for 2,500 students on various ceremony etiquette.

- Received a letter of excellence from the university president. Entrepreneurship / Freelancing / Hobby

Jan. 2018 - present

Interior Design Studio - Spacious Design

Beirut, Lebanon

Founding a freelance residential and commercial property design studio, with a team of 2 interior designers, a civil engineer and an architect.

Designing and development of studio brand and identity from the logo, theme and experience to reflect our rich and elegant style and ethos.

Managing social media presence and digital marketing campaigns of the studio to generate leads and engagement of our studio audience.

Conducting client meetings to understand their specific needs and develop initial concepts, design directions in a maximum tailored fashion. This included my own developed 'lifestyle questionnaire' to understand the needs more thoroughly based on daily routines and preferences.

Creating visuals using 3D graphics and animation, mood boards, BOQ packages, etc. Education / Courses

Bachelor Degree of Science in Business Computing- Notre Dame University, Lebanon

NLP Practitioner Certified, National Federation of Neuro Linguistic Programming, Florida

Interior Design Courses, New York Institute of Arts and Design

Google Ads (AdWords) Essential Training Course, LinkedIn Learning

Fundamentals of Digital Marketing Course, Google Digital Garage

Agile Project Management and SCRUM Course, Google Digital Garage Awards and Nominations

Allianz MENA - Top producer award winner (2015)


English (reading, writing, and speaking fluency)

Arabic (reading, writing, and speaking fluency)


Regional Manager


Beirut, Lebanon

Dear Sirs,

I am writing this cover letter in hopes of obtaining your current position that I found advertised today. I was very happy to read about this opportunity, as I have an extensive experience, sales talent, and solid communication skills.

Through my 7 years of sales experience, I have become a professional in selling to many regions of the country through use of the best practice sales techniques, management and training of sales professionals, defining of sales goals and achievements, initiation of new product marketing, developing territories, and managing existing and new sales accounts. I am born a dynamic seller, and work feverishly through digital and phone communications. Through my high motivation, solid communication abilities, and demand for sales excellence; I have a track record that is unparalleled in achievement. At the beginning of my career I entered the hospitality industry at American University of Beirut which I believe it’s the start of mastering communicational skills. Then moving into the insurance industry was the start of mastering sales technique since insurance is the hardest product to sell. Switching into regional sales in my family business was the beginning of management expertise. Moreover, as an artistic person I founded a small design studio that I outsource projects on my free time. If you find that the resume details are as good a fit as I know they are, please get in touch at +961******* at your convenience. I am eager to begin with your company, and I am a fast learner in knowing the details of your product you’re willing to market. Thank you so much. Sincerely,

Nizar Bou Ayache

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