Michael R. Pedalino
CLIFTON PARK, NY 12065
An experienced marketing and sales professional with a strong background in cold calling, prospecting and cutting edge marketing solutions to stimulate new business growth.
Proven track record of consistently generating new revenue and exceeding sales goals.
Creative thinker adept at social media and Internet marketing, search engine marketing/optimization, CRM programs, Google Analytics and Adwords, and other marketing tools aimed at promoting business.
Daily Gazette, Schenectady, New York
Recruitment Specialist, September 2013 – Present
Monthly Sales Award for digital goals
Salesperson of Month
Quarterly Excellence Award Winner
Consistently exceeded sales goals – overall 112% of which 47% was new business
Average yearly sales exceeds $468,000 (print and digital sales)
Generated average of $179,000 in new business per year
Strengths in growing and maintaining customer base, prospect daily for new business development
Train and mentor new sales team members
LexisNexis/Martindale-Hubbell, Albany, New York Solutions Consultant, February 2008 – August 2013
Serve as a legal sales specialist in Internet marketing, including search engine optimization, Pay Per Click marketing, and law firm and attorney marketing.
Oversee the growth of new business, in a multi-state territory, in all forms of Internet marketing and advertising – websites, paid search portfolio, sponsorships, banners and video.
Create effective and profitable marketing campaigns for small to mid-size law firms utilizing extensive experience in social media and analytical expertise in a variety of site and traffic analysis tools.
Manage $1,800,000+ in annual revenue in an effective and efficient manner.
Achieved rapid business growth and exceeded 142% of annual marketing/sales goal.
Selected for the Content Relationship Management Solution steering committee based on acknowledged marketing/sales expertise and leadership skills.
Qualified for a company leadership award, in recognition of being a consistent revenue producer within the company. Circle of Excellence Award winner.
Michael R. Pedalino
New Business Sales Representative, September 2006 – January 2008
Retention and Print Specialist, May 2003 – August 2006
Managed outbound communications for a leading provider of information and services for legal professionals; contributed to minimizing cancellations of subscriptions and publications.
Secured $1,000,000+ in annual revenue; generated $500,000+ annually in new business revenue.
Promoted to New Business Sales Representative based on a record of outstanding performance.
Performed at 161% of territory sales goal, compared to group performance which averaged 95% of plan.
Albany Times Union, Albany, New York
District Sales Manager / Sales (Temporary), November 2002 – April 2003
Selected for this temporary position to train and oversee the work of district and other personnel.
Managed a staff of 10 independent newspaper carriers, resulting in maximum performance.
Ensured the prompt and accurate distribution of newspapers; resolved customer service issues.
Responsible for the low hanging fruit sales project
InfinityWise Corporation, Saratoga Springs, New York
Account Relations Manager and Consultant, June 2001 – November 2002
Managed, as an independent contractor, proactive sales activities for small and medium size firms.
Oversaw needs assessment, applications development, proposal presentation, order negotiation and post- sales service requirements.
Conducted market research to capture target demographics, compare competitor initiatives and track industry trends; led to 12 new clients in five months, and company growth from the ground up.
Developed and implemented an organizational vision that encouraged creative thinking, as well as inspired focus, intensity and persistence under challenging and adverse conditions.
NYS Licensed Real Estate Sales Professional
Completed extensive sales training in the following programs:
Sandler Sales Training
Slife TeleSales Training
Negotiation Skills Training
Achieved certification in the following areas:
Search Engine Marketing/Optimization, SEMPO Institute
A+ Technology, IKON Technology Services
Attained the successful completion of college-level coursework in the following areas:
Global Business: Principles and Functions
Negotiation and Conflict Resolution
Business, Society and Ethics
Introduction to Business Management
Introduction to Accounting
MS Office Suite
Web Sphere Suite
Social Media CRM Programs