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Social Media Sales

Clifton Park, NY
March 15, 2020

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Michael R. Pedalino

* ******** ****


C: 518-***-****

Professional Profile

An experienced marketing and sales professional with a strong background in cold calling, prospecting and cutting edge marketing solutions to stimulate new business growth.

Proven track record of consistently generating new revenue and exceeding sales goals.

Creative thinker adept at social media and Internet marketing, search engine marketing/optimization, CRM programs, Google Analytics and Adwords, and other marketing tools aimed at promoting business.


Daily Gazette, Schenectady, New York

Recruitment Specialist, September 2013 – Present

Monthly Sales Award for digital goals

Salesperson of Month

Quarterly Excellence Award Winner

Consistently exceeded sales goals – overall 112% of which 47% was new business

Average yearly sales exceeds $468,000 (print and digital sales)

Generated average of $179,000 in new business per year

Strengths in growing and maintaining customer base, prospect daily for new business development

Train and mentor new sales team members

LexisNexis/Martindale-Hubbell, Albany, New York Solutions Consultant, February 2008 – August 2013

Serve as a legal sales specialist in Internet marketing, including search engine optimization, Pay Per Click marketing, and law firm and attorney marketing.

Oversee the growth of new business, in a multi-state territory, in all forms of Internet marketing and advertising – websites, paid search portfolio, sponsorships, banners and video.

Create effective and profitable marketing campaigns for small to mid-size law firms utilizing extensive experience in social media and analytical expertise in a variety of site and traffic analysis tools.

Manage $1,800,000+ in annual revenue in an effective and efficient manner.

Achieved rapid business growth and exceeded 142% of annual marketing/sales goal.

Selected for the Content Relationship Management Solution steering committee based on acknowledged marketing/sales expertise and leadership skills.

Qualified for a company leadership award, in recognition of being a consistent revenue producer within the company. Circle of Excellence Award winner.

Michael R. Pedalino

New Business Sales Representative, September 2006 – January 2008

Retention and Print Specialist, May 2003 – August 2006

Managed outbound communications for a leading provider of information and services for legal professionals; contributed to minimizing cancellations of subscriptions and publications.

Secured $1,000,000+ in annual revenue; generated $500,000+ annually in new business revenue.

Promoted to New Business Sales Representative based on a record of outstanding performance.

Performed at 161% of territory sales goal, compared to group performance which averaged 95% of plan.

Albany Times Union, Albany, New York

District Sales Manager / Sales (Temporary), November 2002 – April 2003

Selected for this temporary position to train and oversee the work of district and other personnel.

Managed a staff of 10 independent newspaper carriers, resulting in maximum performance.

Ensured the prompt and accurate distribution of newspapers; resolved customer service issues.

Responsible for the low hanging fruit sales project

InfinityWise Corporation, Saratoga Springs, New York

Account Relations Manager and Consultant, June 2001 – November 2002

Managed, as an independent contractor, proactive sales activities for small and medium size firms.

Oversaw needs assessment, applications development, proposal presentation, order negotiation and post- sales service requirements.

Conducted market research to capture target demographics, compare competitor initiatives and track industry trends; led to 12 new clients in five months, and company growth from the ground up.

Developed and implemented an organizational vision that encouraged creative thinking, as well as inspired focus, intensity and persistence under challenging and adverse conditions.


NYS Licensed Real Estate Sales Professional

Completed extensive sales training in the following programs:

Sandler Sales Training

Slife TeleSales Training

Negotiation Skills Training

Achieved certification in the following areas:

Search Engine Marketing/Optimization, SEMPO Institute

A+ Technology, IKON Technology Services

Attained the successful completion of college-level coursework in the following areas:

Global Business: Principles and Functions

Negotiation and Conflict Resolution

Business, Society and Ethics

Introduction to Business Management

Introduction to Accounting


Adobe Dreamweaver

Adobe Photoshop

Adobe Flash

MS Office Suite

MS Publisher

Visual Basic

Windows 07/Vista/XP

Internet Explorer

Web Sphere Suite

Proficient in

Social Media CRM Programs

Internet Marketing


Google Analytics

Digital Strategy

Project Management

Website Maintenance

Collateral Development

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