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Manager Sales

Quezon City, Philippines
May 17, 2020

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** ******** ******, ****-**** Homes, Tandang Sora, Quezon City

9317914 31 years old February 19, 1989

091******** 5"6 140 lbs. Single Filipino

Professional Interests:

Marketing, Sales, Business Development, Strategy, Category/Brand Management, Product Development


Bachelor of Science in Management Major in Communications Technology Management – Marketing Track Ateneo de Manila University (2010) Co-Curricular Activities:

Member (2010-2006) - Ateneo Junior Marketing Association (AJMA), Member (2010-2007) - Association of Communications Technology Management (ACTM), Member (2008-2007) - Ateneo Management Association (AMA), Volunteer (2009-2007) - Gawad Kalinga- Ateneo


Work-Related Experience:

Brand Manager – PepsiCo (2020)

-responsible for driving the business for Lipton in the Philippines aligned to Pepsico and Pepsi Lipton International objectives

-develops a clear communications strategy for Lipton across all channels – retail and on- premise

-manages the marketing budget and handles all the elements for advertising and activation

-monitors and analyzes brand metrics (sales, shares, penetration, distribution, awareness, brand equity, etc) and checks on insights and opportunities among consumers and competitors

-creates innovation projects and leads from concept to launch

-manages stakeholders, partners and customers including relationship with the bottler Lease Manager – Robinsons Land Corporation, Commercial Centers Division, Robinsons Malls (2018)

-worked under the Commercials Centers Division of the company, develops and leads New Projects/New Malls

-developed correct category and tenant mix for the mall under specific objectives and positioning

-monitored trends in competition in the marketplace, and ensures to be the top of mind of existing and potential clients

-attracted new tenants and builds firm and strong partnerships for the company

-reviewed, evaluated and negotiated lease transactions and agreements

-ensured completion of required paperwork and administrative conditions to comply with the company’s lease operations procedures and policies

-monitored construction status and tenant requirements to reach a high-level occupancy

-controlled and managed achievement of rental revenue and sales performance objectives and profitability

Merchandising Manager – Rustan Supercenters, Inc./Dairy Farm Group (2017)

-worked under the Grocery – Food Division handling a specific business unit for the company’s all three retail formats (high-end specialty supermarket, hypermarket, grocery/CVC)

-controlled financial objectives and performance of the business unit in terms of profitability, sales, and buying income

-established and maintained firm partnerships with top, key vendors under a competitively negotiated trading term agreement

-strategic category analysis and forecasting to determine development of the category and sustain its relevance in the retail industry

-performed high-level analysis and solution on category management specifically touching on challenged areas of the category: pricing, distribution and promotions

-managed and kept the correct assortment mix in all shelves of every store of the company through on-time buying, range management, space planning, competitive pricing, stock flow distribution

- reviewed, evaluated and appraised the performance of immediate subordinates and commendation, developmental plan, promotion or disciplinary action for the team

-ensured a well-performing merchandising team that adhered not only to the company’s guidelines and procedures, but its principles to provide the most customer-centric service Senior Category Manager – Rustan Supercenters, Inc./Dairy Farm Group (2015)

-worked under the Grocery - Health, Beauty and Cleaning division handling several categories for two specific retail formats (hypermarket, and grocery/CVC)

-consistently monitored and analyzed existing products and sourced for fresh and upcoming products through market analysis and trend forecasting

-determined the right product/category assortment mix which includes specific price architecture, range, space planning and allocation

-maintained the best ties with vendors to maximize year-long capacity to support carrying the products in the market in the highest quality

-performed high-level negotiation with vendors to establish and sustain trading terms agreements

-efficient monitoring and control of stock flow from warehouse to store level, in close coordination with supply chain management team

-supported superior in preparing budgets and controlling financial resources for the division and in meeting all objectives in sales targets, buying income and profitability Category Merchandise Manager – SM Retail, Inc. (2014)

-micro and macro managed a specific retail brand distributed across all 50 SM stores

-forecasted trends, studies and creates a merchandise assortment plan that can achieve high sell-through

-worked closely with suppliers to develop merchandise and to maintain and obtain profitable margins

-prepared purchase orders and the budget for the brand based on sales and inventory

-ensured all deliveries are on-track and guarantees a consistent movement of the products

-monitored store activities and liaises with operations regularly for a systematic product flow

-created promos and sale events to meet sales targets and to strategically own more customers

Business Development Project Specialist – Expercs - Nestlé Philippines, Inc. (2013)

-managed the online and offline gifting program of Nestlé

-created campaigns and executed successful promos for the website and remittance partners abroad that generated impressive sales

-directly worked with suppliers for materials and media placements

-assisted in the transition process for new partners and new distributor

-researched and developed recommendations for improvement of the projects Mobile Product Management Head – GMA New Media, Inc. (2013)

-supervised the team for the whole mobile business, accounts management, operations and business development

Product Development Officer – GMA New Media, Inc. (2011)

-responsible for growing a specific business unit

-conceptualized, developed and implemented new products and services

-monitored and managed business activities and revenue-generating programs for the mobile services

-project management; ensured on-time delivery of projects and services

-collaborated with different groups within the company -reported, recommended and created solutions for recurring technical problems

-maintained close ties and relations with telecommunication companies for the provisioning of services

-coordinated and managed accounts of business partners and clients

-proposed and implemented several marketing campaigns, promos and branding programs

-generated and submitted reports to upper management on performance of services Business Officer – GMA New Media, Inc. (2011)

-managed and handled the business development of the company's mobile services

-worked heavily on operations, collaborating with different groups within the company

-liaised with different telecommunication companies for content provisioning of various mobile services

-monitored technical issues and problems affecting the efficiency of all services

-coordinated and managed accounts of partners and clients

-proposed and implemented several marketing campaigns and programs that will generate promotions and revenue

-prepared and submitted reports on performance of services Business Support Associate – GMA New Media, Inc. (2010)

-produced and managed content for most of the company's mobile services

-brainstormed with the team for new promos, services and activities

-supported the team for all content creation needs

-trained on mobile services practices and to handle the mobile business Accounts Officer – Robinsons Land Corporation (2010)

-prepared and collected requirements for loan applications

-processed and managed loan applications for clients; client servicing

-created marketing collaterals for the services

Undergraduate Experience:

Thesis on Augmented Reality applied in educational materials Strategic marketing plan to strengthen Vicks as a brand and build its brand equity Integrated Marketing Communications campaign for Jesuit Volunteers of the Philippines Productions and Operations Management audit for Blue Kettle Corporation Corporate Strategic Audit for GMJ Constructors

Industry study of Advertising in the Philippines which focused on TBWA\ Santiago – Mangada – Puno

Seminars Attended:

Influence and Persuasion Program (2018)

Nielsen Shopper-Centric Category Management (2016) Strategic Thinking (2016)

Collaborative Communication (2016)

Presentation Skills (2016)

Advanced Microsoft Excel (2016)

Entrepreneurship Tours (2010)

Marketing Symposium (2009)

Your Core (2009)

Future Leaders of Asia Forum (2009)

Information and Communications Technology Seminar (2009, 2007) Skills and Personal Interests:

I can communicate excellently in both English and Filipino. I am well-adept with Microsoft Word, Excel, PowerPoint, and Adobe programs. I have strong leadership and management skills. I enjoy group interactions and I can easily adjust in different environments. I am a quick learner and I can provide creative inputs and execute creative processes very well. I am very much interested in films, music, books, fashion, photography, pop culture, volunteer work, traveling and exploring the outdoors.

Contact this candidate