Sales Manager • Key Accounts Manager
An organized, meticulous sales professional with 13+ years of experience delivering record-breaking growth and profitability through exceptional leadership, strategic partnership and a relentless focus on financial performance.
Superior business development, rapport-building and account management. Drove a 39% increase in sales and bridged execution gaps and opportunities with a leading global retailer.
An inspiring, culture-focused coach and mentor. Committed to providing employees clear vision, meaningful feedback and motivating them to achieve unprecedented results. Have developed team members who now are leaders.
A lifelong sales professional with robust background from FMCG, pharmaceutical and insurance industries. Highly regarded for consistent ability to apply sound judgement and with great interpersonal skills.
AREAS OF EXPERTISE
Forecasting & Planning
Field Sales Management
Profit & Loss Management
Dragon Edge Group, Quezon City, PH 2017 – 2019
Sales Manager/Key Accounts Manager
Recruited as a Key Accounts Manager to develop and manage assigned accounts with consideration on profitability, increase distribution of identified brands by opening top aspirational target accounts/branches. Later on, promoted as Category Sales Manager (2019) to lead the sales management function and to defend or bring the brand to the top position in the category we are in. To develop an effective route-to-market strategy in different channels.
Part of the scrum pioneer team that created and developed a 1-year (2020) forecast and strategic plans for the Suncare category.
Reversed declined sales of 2 critical accounts, sales grew by 30% while distribution by 53% in year one. Achieved by swiftly resolving a strained relationship and re-pipelining to 60 branches.
Negotiated an advantageous distribution partnership with a leading global retailer and drove a 39% increase in sales.
Eastwest Ageas Life Insurance Corporation, Taguig City, PH 2016 – 2017
Area Sales Manager
Brought in as Area Sales Manager to spearhead and mentor a team of Financial Service Advisors, as well as to develop and strengthen business relationships with the Eastwest Bank Division Head and Store Managers. Bancassurance partnership requires us to uphold a high level of service achieving standards for the customer-centric experience.
Launched the 1st tranche of Financial Advisors, supervised the delivery and entirety of tools of trade and conduciveness of work stations at 15 Eastwest Bank branches before the roll-out.
Ranked as top 1 division in terms of lead count during the 1st month, this was made possible through consistent collaboration with the Division Head and joint meetings with the Store Managers and staff.
5 of my Financial Advisors were part of the 1st out of the country incentive trip. Created a supportive and empowering work environment that enabled professionals to grow and develop individually.
Biz One Pte Ltd, Ang Mo Kio Ave., SG 2014 – 2015
Sales & Marketing Executive
Delivered a diverse range of sales, marketing, administrative and operational roles to this local company that distributes imported rubber slippers to key accounts and retail outlets. Identified and developed potential accounts and new areas for higher distribution reach.
Returns declined by 20% versus the same period. Kept the company abreast of any market-related development – price changes, new competitor and competitive activities.
Served as a valuable partner to the business owner. Conducted business plan and analysis on the Philippine market for rubber slippers.
Fly Ace Corporation, Pasay City, PH 2013 – 2014
Key Accounts Manager
Managed business portfolio for Rustan’s and Shopwise Supermarkets. Maintained a sustainable and healthy business relationship. Likewise, responsible for people management that ensured all programs were successfully executed, consistent with the policies and strict alignment with the marketing programs. Identified the critical requirements needed by my region in line with my scorecard.
Metro Drug, Inc., Taguig City, PH 2006 – 2013
District Sales Manager/Sales Representative
Initially hired as a Sales Representative (2006) responsible for the territory’s direct sales operations in achieving volume and distribution objectives including implementing plans and programs to trade accounts. Identified as a valuable player who rapidly assimilates to change. Promoted into District Sales Manager role in 2010. Directly supervise a high-performing sales field team handling different territories.
Awarded as highest sales performer for the year 2010 under the categories of Pfizer’s Adult Multivitamins and Cough & Colds. Understand the appropriate multi-channel selling platforms, the role of customer preferences, and coaches the team to build multi-channel selling capabilities.
Hand-picked as part of the 2013 National Sales Conference committee. Organized from theme, venue, awarding and everything in between. Time management and collaboration were on top of this event.
Increased territory customer master list, opened sub-distributor, wholesaler and general trade accounts on year one.
Chinatrust Philippines Commercial Bank, Makati City, PH 2004 – 2006
Branch Operations Specialist
Performed as operations support of the branch, assigned at the forefront of giving personalized and quality service to the clients. From operations and branch controls to complying with the bank’s standards and ensuring the efficiency of the branch business.
Bachelor of Science, Economics
University of Santo Tomas, Manila City, PH
Top 7 in Mathematical Economics