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Sales Social Media

Las Vegas, NV
May 11, 2020

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Renee McCuistion

Las Vegas NV *****



Revenue Generator Partnership Building Consultative Selling Executive sales professional focused on company growth initiatives and maintaining strong customer relationships while providing comprehensive solutions. Experienced in creating and developing strategic direction that increases market share while exceeding com- pany growth expectations. Particularly gifted at anticipating customer’s needs, superior follow up and follow through skills, issue resolu- tion, exceeding expectations and delivering winning results. LEADERSHIP COMPETENCIES

Business & Program Development C-Level & Executive Decision Engagement Growth Focused Strong Physician Alignment

Exceptional follow-up Innovative Leadership/Team Building PROFESSIONAL EXPERIENCE

Ethicon-LINX Reflux Management System, Las Vegas Nevada March 2019 - March 2020 Market Development Manager

Medical device sales and education in three state territory- Nevada, Arizona and New Mexico. Extensive surgeon engagement along with program and growth tactic execution to raise awareness of LINX in educating patients, community physicians and hospital teams. Focus on general surgeons with foregut experience, Primary Care Physicians, Gastroenterologists, Otolaryngologists, Pulmonologists and Cardiologist.


• Executed two bulk orders with a key customer totaling $549K in sales.

• Exceeded $1million in sales from product utilization

• Inventory evaluation, contract negotiation and proposal presentation to hospital administration teams

• Supported surgeons in OR during LINX implant procedures

• Scheduled and facilitated surgeon training program, proctorships and continued education programs

• Identified new surgeon and facility opportunities and put strategy together to pursue

• Networking with other JJ market employees to uncover new business opportunities

• Cold-called offices and scheduled in-service education events

• Partnered with hospital marketing teams and surgeon practices to develop and pursue marketing initiatives for service-line development and LINX awareness campaigns -Heartburn Awareness Week and GERD Awareness week

• Responsible for multiple successful patient seminars providing LINX education to perspective patients

• Facilitated LINX education events for ED physicians, Hospitalists, GME Residents, Dentists and Journal Clubs

• Dinner program events to provide LINX education to physicians MountainView Hospital, Las Vegas Nevada July 2015 - March 2019 Director Physician & Provider Relations-Surgical Specialist, Cardiac Services, OB Gyn and Family Medicine Direct report to CEO of 410 bed acute care teaching hospital with focus on growing hospital revenue. Responsible for increasing Cath lab and CVT surgical volume, orthopedic, general, urological and GYN surgical volume as well as referral generation to hospital for ED visits, diagnostic radiology, rehab, and wound care cases. Instrumental in assisting with positive physician engagement and retention throughout the facility.


• 2018 exceeded IP/OP surgical volume goal by 19.9% YOY

• Capitalized on strong relationships with over 200 physicians and surgeons to better understand pain points and improve service de- livery while realizing additional hospital revenue

• Responsible for identifying and targeting profitable surgical cases, monitoring block time utilization and consistently increasing OR volume

• Consistent YOY heart surgery growth due to facilitating introductions between cardiologists and surgeons and creating global awareness of cardiology service line procedures with PCP’s

• Focus on strong relationship building and effective event planning with community physician staff members creating a pipeline of consistent patient referrals

• Realized positive volume impact by engaging successful issue resolution techniques for physicians

• Present in OR during surgeries and Cath lab procedures to address staff issues, uncover equipment needs and identify opportunities

• Created innovative bundled booking process for GYN surgeons to perform back-to-back surgeries, c-sections and deliveries, in- creasing GYN surgical volume with no additional staff Renee McCuistion Page 2

• Facilitated bi-monthly tumor boards, fostering MD/MD relationships creating a consistent pipeline of new patient cases across multiple service lines

• Established surgical growth initiatives creating awareness and education of MountainView surgical programs - Hernia Educa- tion Series and MountainView University

• Consistent interaction with PCP’s educating on hospital service lines increasing radiology, wound care and rehab referrals showing steady YOY growth

• Instrumental in creating awareness and garnering commitments from physician community regarding Level III NICU

• Partnership with facility marketing director to create growth initiatives and programs focused on creating awareness of hospital service lines and increased volume of surgical cases

• Essential in creating facility collaboration for completion of HCA 2018 Physician Engagement Survey which led to 80.5% participa- tion

• Manage vendor presentations for surgical equipment and vital participant in decision making for large capital purchases Nathan Adelson Hospice, Las Vegas Nevada October 2014 - June 2015 Physician Services Liaison

Selected for five person business development team serving the largest nonprofit hospice in Southern Nevada. Strategic relationship building with select community physicians and hospital personnel to facilitate new patient referrals. Accomplishments:

• Consistent month over month increase in case management hospital referrals

• Provided community hospice and palliative care CME and CEUs for physicians and nurses creating new avenue of patient referrals resulting in 3-5 new patients added to service each month of education

• Education on hospice service to staff at acute and long-term care hospitals highlighting targeted services and demographic Desert Surgical Associates, Las Vegas Nevada December 2013 - October 2014 Director of Marketing

Directed and facilitated all marketing and sales efforts to create new general surgery opportunities for five member general/trauma surgical team.


• Strategically developed an expansive network of referring primary care physicians, OB Gyn’s, and practice schedulers to increase surgical referrals--from average of 100/yr to 240/yr in ten months

• Created territory penetration and office call plan that drove referral partnerships for the practice

• Led the design and implementation of practice “re-branding” project

• Developed sales and business development plan, then aggressively publicized across print, internet, and social media platforms PREVIOUS SALES EXPERIENCE

JP Morgan Chase/Chase Paymentech, Las Vegas NV March 2003 - October 2012 Senior Territory Manager

Senior Territory Manager - managed a nine member sales team covering six western states. Sold payment processing products in Neva- da. Promoted three times in three years.


• Won contract for coveted Wynn/Encore Casino Las Vegas “flagship” account

• Successfully penetrated Las Vegas market share in 15 months -- grew accounts by 130%, from 22 to 50+

- Recruited, built, trained sales team that outperformed company goals (115% - 2006 and 103% - 2007)

• Hired, trained and rebuilt sales team in 2008 after company split; team made annual goal at 94%

• In 2009 spearheaded and developed new-hire training initiatives and on-boarding program for all middle market sales reps resulting in significant sales rep retention and increased performance metrics

• Instituted association pricing programs for retail and restaurant merchants in 2010 causing average increase in account closing of 3 to 5 accounts per month per sales rep

• Expert at - both sales rep and management usage AWARDS

Pacesetter Award of Excellence 2004, 2005

Management Pacesetter Award of Excellence 2006, 2007 MountainView Hospital 2015 Patient Safety Winner of the Year HCA Far West Division 2017 Growth Champion for YOY Targeted Growth HCA Far West Division 2017 Most Valuable Player Award EDUCATION

MBA Healthcare Management, Western Governors University 2016 BSBM, University of Phoenix 2003

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