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Social Media Digital Marketing

Norwalk, CA
February 24, 2020

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Meiyi Ip 206-***-**** Norwalk, CA


California States University, Long Beach, CA

B.A., Communication Studies, Expected graduation, May 2019

• Completed coursework in Principles of Public Relations, Professional Event Planning, Essential Public Speaking, Persuasive Speaking, Communication Leadership, Measurement Communication Research, and Digital Photography WORK EXPERIENCE

06/2019 - Present WISHARE MEDIA GROUP El Monte, CA Marketing Associate

• Managed over 25 social media accounts, including WeChat Official Accounts, YouTube, Instagram, and Facebook

• Developed monthly social media plans, including editing contents, and videos

• Provided support to the operation team, with various ad hoc projects: analysis, copy writing, artwork proofing, website updates

• Built and improve automated and ad hoc data visualizations and dashboards with Google Ads, YouTube Ads, Facebook Ads, Instagram Ads, WeChat Ads, and Excel / Google Sheets

• Provided ongoing performance and analytic reports to optimize ad campaigns

• Collaborated with operation team to initiate new client campaigns in an effective and timely manner by defining requirements, learning the specifics of their business model and target audience, and executing marketing campaigns accordingly

08/2018 – 05/2019 CSULB INTERNATIONAL TRAINING PROGRAM (ITP) Long Beach, CA Student Assistant

• Collaborate with other student assistants to complete weekly tasks, such as managing program calendar via a shared Google Sheets to reflect a variety of weekly events and incoming student groups

• Assisted in answering phone calls, answered basic questions and/or referred visitors or callers to the appropriate person at the ITP or within the College of Continued Professional Education office

• Provided bilingual support in Cantonese/Mandarin/English (Written/Spoken) 05/2018 – 03/2019 CAFÉ D.ER Local Business Artesia, CA Public Relations Volunteer

• Assisted Café with managing Instagram account that ranched out to over 1,300 followers

• Created keywords tags, wrote contents, and made social media plans for Cafe that led to 20% of followers and profile visits grown

• Communicated and scheduled in-store visiting with business that was intended to collaborate with Café

• Provided professional photo shoots and Photoshop supports 03/2017 – 04/2017 BARKS FOR BOBA Fundraising Event for Michelson Found Animals Adopt & shop Long Beach, CA Event Planning School Project

• Planned and managed the fundraising event, Barks for Boba which lead to a total attendance of over 200 people

• Contacted and cooperated with sponsors for Barks for Boba, which raised over $400 SKILLS

• Bilingual in Cantonese/Mandarin/English (reading, writing, speaking)

• Proficiency with industry-standard digital marketing tools including Google Ads, Facebook Ads, Instagram Ads, and more

• Expert in Research, Social Media Management, Public Relations, Event Planning, and Customer Service

• Enthuse in current social media platforms and trends such as YouTube, WeChat, Facebook, Instagram, Twitter, LinkedIn, Snapchat, TikTok

• Excellent time management, detail-oriented, organized, able to meet dynamic deadlines, eager to learn, creative, able to handle multiple tasks, problem solving,, and troubleshooting skills

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