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Digital Marketing Sales

Sterling, VA
February 23, 2020

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Andrea Hoover, B.S.

***** ******** *******, ********, **. 20165 Phone: 703-***-**** (c) Email:


Mission-focused, Marketing and Communications IT leader with expertise in developing and executing integrated digital marketing and communications plans. Dedicated to a collaborative approach, within a team, of marketing and managing corporate and packaged brands for B2B and B2C IT marketing. Team Player in the creative design and marketing of internal and external communications, to include:


Social Media



Community Engagement

Team Player in the principles and methods for showing, promoting, and selling IT Products and/or Services to include marketing strategies, marketing tactics, product demonstrations, sales techniques, and sales control systems. Team Player in the assessment of customer needs, quality standards, and customer satisfaction. Tech-Savvy professional whom is able to explain technical details and requirements to non-technical audiences ensuring customer satisfaction.


IT Customer Success Representative

AvePoint, Inc. (02/2019-Present) – Richmond, VA

Recruited to provide and oversee customers’ technical needs before and after Point of Sale (POS) of subscription IT Software Products while ensuring customer satisfaction via retention and renewal of product services. Responsible for Microsoft Office Suite Products which includes:

Providing technical support for Customers in supporting pre-sales and post-sales processes

Addressing all product-related queries, on time

Training Customers to use products, effectively, for retention and up-sell purposes

Providing Corporate with Customer’s feedback to help up-selling of product services and/or features

Analyzing Customers’ needs and suggesting upgrades or additional features to meet their requirements

Identifying solutions to reduce support costs

Winning new business and increasing sales for product services.

IT Business Development Specialist

AvePoint, Inc. (07/2018-02/2019) – Richmond, VA

Recruited to find and assess business opportunities for Information Technology (IT) sales to increase the company’s Software Product Services revenue efforts by:

Nurturing potential prospects via warm business leads through phone, email, and various outreach strategies for enterprise and mid-market sales

Identifying gatekeepers, influences, and decision makers within organizations while determining the level of interest for the Product Line

Building and cultivating B2B relationships by initiating communications and follow-up on inbound leads

Managing and maintain high Customer satisfaction levels

Ensuring the achievement of profitable sales for increasing corporate revenues by meeting marketing goals


Red Robin Gourmet, Inc. (05/2014-12/2015) – Sterling, VA

Hired during College Summer/Winter Breaks, in continuum, to work in a team-oriented, high-volume, fast-paced, guest-centric environment and provided a distinctive Guest experience by:

Guiding Guests through Menus while demonstrating thorough knowledge of the food, beverages, and ingredients

Taking Orders and partnered with team members to serve food and beverages that met or exceeded Guests’ expectations

Providing friendly and attentive service that made Guests feel well taken care of and built their intent to return

Retail Sales Associate (Customer Service)

Burlington Coat Factory, Inc. (05/2014-12/2015) – Sterling, VA

Hired during College Summer/Winter Breaks, in continuum, to work in various Departments (Ladies, Men, Youth, Shoes, etc.) by:

Assisting Customers in locating merchandise

Assisting in floor moves, merchandising, display maintenance, and housekeeping

Assisting in ringing up Sales at Registers and/or bagging merchandise


Digital Marketing/Advertising Intern

L.Y.V.E, Inc. (08/2017-12/2017) – Richmond, VA

Assisted in the digital marketing and advertisement of:

Search Engine Optimization for websites displaying on large Search Engines such as Google

Online Advertising for purchasing and creating ads

Website Usability for improvement of website experiences

Data Analytics Reporting (website data for visits, clicks, etc.)

Email Marketing

Orientation Leader

Virginia Commonwealth University (VCU) (02/2017-08/2017) – Richmond, VA

Primarily responsible for helping first-year and transfer students in making a smooth transition into VCU by:

Helping with New Student Orientation and Family Orientation

Serving as Resource, Mentor, and Role Model by providing collegial relationships

Work with University Administrators, Faculty, and Staff to promote smooth orientation of Students

Marketing Intern

Virginia Commonwealth University (VCU) (11/2016-05/2017) – Richmond, VA

Primarily responsible for helping first-year and transfer students in making a smooth transition into VCU by:

Assisted with Dental Marketing Research Projects and Presentations

Prepared Marketing materials for Events and Community Outreach Projects

Assisted with daily Office responsibilities such as Data Entry, etc.

Marketing Intern & Brand Ambassador

OrderUp, a Groupon Co. (03/2016-01/2017) – Richmond, VA

Assisted in the initial marketing of the OrderUp Product by:

Generating Brand Awareness through Product Demonstrations, Marketing Events, Customer Engagements,

Utilizing Guerilla Marketing strategies to enhance advertisement of products and services to Customers

Facility Attendant

Virginia Commonwealth University (VCU) (10/2014-03/2016) – Richmond, VA

Primarily responsible for assisting in the upkeep of the Recreation Sports Facilities by:

Cleaned and sanitized sports equipment for use by Patrons

Diagnosed and repaired sports equipment


Software: Microsoft Office 365 Suite - SharePoint, Outlook, Excel, Word, PowerPoint, Dynamics 365 (CRM)

Adobe: InDesign, Lightroom, Photoshop, Premier Pro


Certified: MS 900 Certification, Awarded 2019

Bachelor of Science (B.S,): Virginia Commonwealth University, Richmond, VA. 2018

Major: Marketing, Product and Brand Management

Preparing for ITIL .v4 Certification (2020): To enhance ability to engage and assist organizational comprehension, utilization and data analytics regarding ITSM (Information Technology Management) Processes.


Alpha Kappa Psi Fraternity, Richmond, Virginia 2016– Present


Virginia Commonwealth University (VCU) Dept. of Focused Inquiry, Richmond, VA January 2016– May 2016

Teacher Assistant - Undergraduate

Ronald McDonald House Charities, Richmond, VA 2016-2018


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