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Marketing analytics

Location:
Jersey City, NJ
Posted:
February 23, 2020

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Resume:

Xing Cheng

Jersey City, NJ ***** 332-***-**** adbx38@r.postjobfree.com

EDUCATION

New York University GPA: 4.0/4.0 New York, USA

Master of integrated marketing (concentration: Marketing analytics) Sept. 2019 - Present Shandong University Shandong, China

Bachelor of Science in Pharmaceutical Engineering GPA: 3.61/4.0 Sept. 2015 - June. 2019 University of Macau Macau, China

Exchange Program: Marketing GPA: 3.6/4.0 Aug. 2017 - Dec. 2017 Principles of Marketing, Leisure and Lifestyle Marketing INTERNSHIP EXPERIENCE

Pfizer Inc. Jinan, China

Marketing Intern, Department of Anti-infection Products, Shandong Area II March. 2018 – Aug. 2019

• Assisted in entering sales data into ERP system (Enterprise Resource Planning) based on SOP (Standard Operating Procedure)

• Analyzed a variety of data including sales, competition product, market capacity, price etc. and assisted in building the marketing analysis model

• Visited KOL to communicate cooperation plan, organized academic meeting for product introduction

• Assisted in building new product forecasting model including risk analysis, realizing the conversion from patients to sales

Shandong Dong-E E-Jiao Co. Ltd. Liaocheng, China

Team Leader of the Internship Programme Summer 2017

• Negotiated with the director of the human resources at Dong-E E-Jiao and was offered the one-month team internship programme

• Facilitated the cooperation between Pharmaceutical Department and the company (the company serves as the internship base for students at the pharmaceutical department of Shandong University)

• Lead 30 students, daily management & coordination (including arrange transportation and accommodation) ACTIVITIES

Student Union of Shandong University Jinan, China

Office Director, Class Monitor Sept. 2015 - June 2018

• Responsible for meeting organizations, inventory management, activity planning and expense reimbursement

• Planned class activities and conducted daily management and cultural development of class Caring for Women’s Physiological Health Jinan, China Team Leader March 2016 - Present

• Built-up and led the team to raise people’s awareness of female physiological health from a new point of view

(calling for men to care for women) through activities such as charity sales, new medium interactions and class for boyfriends

ADDITIONAL INFORMATION

Languages: English: Near Native Speaker; Chinese: Native Speaker Skills: Microsoft Office, SPSS, Google analytics, R Pharmaceutical Engineering Undergraduate: Chinese licensed pharmacist qualification certificate Interests: Taekwondo, Love and good at cooking (study all kinds of Chinese food cooking since the age of 6) Organized and participated in Mainland Food Festival at Macau University (Nov. 2017) Best Chef of Culinary Competition at Macau University (Dec. 2017)



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