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Chief Strategy Officer, Chief Marketing Officer & Head of Sales Ops

Milpitas, CA
February 23, 2020

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P E T E R C . Y U

Milpitas, CA • 1-408-***-**** • •


MULTEK (formerly FLEX/Flextronics) Santa Clara, CA & Hong Kong Chief Marketing Officer, Chief Strategy Officer & Chief Communications Officer 2015 - present

• A Flextronics subsidiary until 2018, Multek is a tech manufacturer with 6,000 employees in 15+ countries

• Turned-around sales decline by building a customer-facing, factory-based Program Management team, reorganizing the company into several Segments, and raising Multek’s NPS from -13 to +23

• Enabled our US$300M acquisition by a public, multi-billion USD co. through constructing and articulating the strategic rationale to key stakeholders, plus giving critical due diligence support

• Steered internal and external communications through M&A announcements, post-merger integration, CEO change, corporate values rollouts, strikes, natural disasters, factory shutdowns and more

• Developed an industry-leading Customer360 system to lift On-time Delivery from ~60% to over 90%

• Modernized our digital marketing by launching a mobile web, regular email campaigns, social media channels, and doubling followers on popular platforms like WeChat to 10k

• Directed many RPA and re-engineering projects, and oversaw JDE ERP, CRM & Drupal implementations

• Initially reported to company’s President as his Chief of Staff before he was promoted to CEO

• Lead Strategy, Marketing, Pricing, Sales Operations, Sales Enablement, Corporate Communications, Customer Service, Program Management and Government Relations, directly reporting to the CEO ORACLE Hong Kong & Redwood Shores, CA

Sr. Director, Sales Consulting, promoted from Director, Strategy & Operations (N. America) 2006 - 2015

• Delivered 200M annually in revenues for SaaS/Cloud, Technology, Middleware & BI products

• APAC Lead for Big Data (2013-15), Data Security (2011-15) & Enterprise Cloud Management (2009-11)

• Integrated and incubated acquired companies and products and owned product-family P&L targets

• Led Sales, Sales Ops, Sales Strategy, Sales Enablement, Consulting, Business Development, Partner Enablement, Knowledge Management, Channel Marketing, Developer Programs, and App Development

• Scope covered APJ, requiring frequent travel to generate sales with customers and partners leading to o 31% sales growth, Fiscal 2014: achieved 119% of budget o 4% sales growth, Fiscal 2013: achieved over 90% of budget o 27% sales growth, Fiscal 2012: achieved 60M+ USD budget o 35% sales growth, Fiscal 2011: achieved 50M USD budget o 125% sales growth, Fiscal 2010: highest target attainment among APAC technology specialist teams o Delivered 2.5X target, Fiscal 2009


Sr. Manager, International Product Marketing, promoted from Manager, Strategy & Planning 2002 - 2005

• Through sales growth and cost-cutting, turned around a Fortune 500 company with 3 straight years of losses and over 20% SG&A to post 5 consecutive quarters of operating profit and attain single-digit SG&A

• Led Asia-Pacific & Latin America: launched Gateway brand in Japan and expanded presence from below 30 stores to 600+ by more than tripling retail partners, resulting in 90% YOY sales growth

• Launched eMachines brand in Mexico and grew from 400 to 1,100+ stores, increasing sales 88% YOY

• Arranged and executed over $60M of global co-marketing together with Intel, Microsoft, AMD, retailers

• Communicated production needs and problem-solved issues with ODM teams in English and Chinese BAIN & COMPANY Los Angeles, CA & Australia

Case Team Leader / Management Consultant 2000 - 2002

• Advised executives in industries spanning Financial Services, Insurance, IT, and Healthcare.

• Led cost-cutting efforts and performed revenue uplift analysis that contributed to client’s turnaround

• Primary consultant for client’s change program office that drove a 95% rise in operating earnings

• Performed strategic assessments on whether clients should outsource non-core functions

• Researched, visited and interviewed Hong Kong/Singaporean private equity/VC firms on Asia investing P E T E R C . Y U

Mobile: +1-408-***-**** • • Page 2 E X P E R I E N C E C O N T I N U E D


• Supervised multiple teams conducting due diligence, deal screenings, and industry assessments

• Advised executives of portfolio companies on growth strategies, market sentiments and acquisitions

• Managed relationship with investment banks, industry experts, and due diligence consultants

• Quickly attained expertise in a variety of industries: BPO, Dairy, IT, Manufacturing, Retail, etc.

• Priced deals and wrote offer letters for Australian and Asian target companies

• Improved firm’s business model and prepared report on fund performance and strategy to investors TRW Los Angeles, CA, USA

Senior Consultant, promoted from Senior Pricer 1997 - 2000

• Consulting, pricing, proposal management; also revolutionized cost estimation using advanced statistics MGRAW-HILL Monterey, CA, USA

Senior Business Analyst, promoted from Sales Analyst 1995 - 1997

• Operational and financial analysis, i.e. productivity/workflow studies, capacity-planning, monthly close IBM Santa Clara, CA, USA

Financial Analyst, promoted from Associate Financial Analyst 1992 - 1995

• Technical Lead for Pricing, performed financial management services and work cross-functionally on bids E D U C A T I O N

UCLA Anderson School of Management – MBA with honors 2000

• Dean’s Award for Outstanding Service peer-nominated award given to one MBA by each graduating class

• International Field Study – wrote and presented business plan and internet strategy for Nokia spin-off U.C. Berkeley – Bachelor of Science 1992

• Business Administration major with emphases in Finance and Accounting, Haas School of Business

• Co-op Internships–IBM: Accountant, 6-12/91, Chevron: MIS Analyst, 6-12/90; Apple: exhibitor, 3/90 A D D I T I O N A L

• Founding Partner – Equity Residences, LLC, a Real Estate Investment Fund manager based in US

• Owner, Publisher & Editor-in-Chief (1988-1992) of a paid, subscription-based magazine with 3,000 peak circulation and today is sold on Amazon Books -- search “Peter California Chess”

• Board Director & Past President – Berkeley Club of Hong Kong, a non-profit affiliated with UC Berkeley

• Board Member – UCLA Anderson Alumni Chapter of Hong Kong

• Director (retired) – National Association of Asian American Professionals, a 501(c)3 U.S. non-profit

• Master – International Chess Federation (FIDE), Senior Life Master – US Chess (former top 10 ranking)

• Fluent speaker of Mandarin Chinese

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