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Events and Marketing Specialist

Location:
Durban, KwaZulu-Natal, South Africa
Posted:
February 20, 2020

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Resume:

INTRODUCING NISHARA NAIDOO

Upon review of your posting for an Events Manager, I hastened to submit my resume for your review. As a highly organized and enthusiastic professional with more than fifteen years of experience orchestrating highly successful events, I am confident that I would significantly contribute to the success of your team’s objectives.

My background includes excellent experience identifying client requirements, developing event-specific plans, securing venues and suppliers, and driving marketing efforts to maximize attendance and ensure guest satisfaction. Coupled with my expertise in handling day-of event responsibilities is my commitment to leading post-event evaluation efforts to determine best practices. Additionally, my established success in leading vendor negotiations and administering event budgets has prepared me to make a significant contribution in this role.

Consider the following highlights of my qualifications:

• Overseeing a full range of components for both small- and large-scale events such as music concerts; exhibitions; festivals; activations; product launches; weddings, new business openings; acquiring event locations, coordinating interior decoration of venues, and securing suppliers including infrastructure; AV and Technical; catering and all health and safety compliancy.

• Planning, coordinating, and successfully executing multiple events for corporates; municipality; government as well as international brands including World Routes.

• Managing budgets of up to R10 Million while continually seeking ways to reduce client costs.

• Building solid relationships through effective interpersonal, communication, and leadership skills; demonstrating exceptional networking, problem solving, and organization skills while excelling under pressure.

• Generation of Sponsorship including brand conceptualisation aligned to event objective With my proven record of developing and overseeing highly successful events I am positioned to greatly exceed your expectations for this role. I look forward to discussing the position and my qualifications in further detail. Thank you for your consideration.

Proposed Roles/Specialisation:

• Event Producer

• Head of Branding

• Head of Marketing & Advertising

• Head of Events & Operations

• Marketing Manager

1. Family Name: Naidoo

2. First Name: Nishara

3. Date of Birth: 29 December 1975

4. Nationality: South African – Indian

5. Education: Post Graduate

6. Contact No: 073******* / 031-*******

7. Email: adbwel@r.postjobfree.com

Institution Degrees(s) or Diplomas obtained Year

UKZN English and Drama Honours Degree 1997

Varsity College Advanced Project Management Diploma 2001 Intec Business Management 2002

ICC International Conferencing and Events Management 2002 UKZN English & Drama Tutor 2009-2011

8. Language Skills: Indicate competence on a scale of 1 to 5 Language Reading Speaking Writing

English 5 5 5

Zulu 2 2 2

Afrikaans 5 3 5

9. Other Skills

• Project Management

• Operations and Safety

• Event Production

• Exhibition Stand Design

• Brand Strategy

• Media Planning

• Advertising – Above; through and below the Line

• TV & Radio Production

• Strategic planning

• Print Production Management

• Marketing management

• Leadership

• Crisis Communication

• Image management

• Stakeholder management

• Verbal and written communication

• Copywriting

• Mentorship

10. Present Position: Head of Events and Marketing: Umfolozi Casino 11. Professional Experience:

Date from – Date to Location Company Position Description of projects responsibilities 01 September 2019 –

Current

Richards

Bay

Umfolozi

Casino

Marketing &

Events

Manager

• Client Relationship Management

• Control and management of entire business

• Management of staff and KPI processes

• Community projects

• Campaign strategy and management

• Marketing budget control

• Management of excellent relationships

• Website development

• Eventing

• Media planning

• Media placement

• Media management

• Brand building

• Management of entire event and exhibition co-

ordination

• Management of staff members

• Management of disaster plans including exhibitions and concerts

• Managed external suppliers

• Event budget management

• Brand management

• Negotiation with partners

• Key account manager

• Supervision of client service department – 4 AE’s

• Management of studio -2 designers

• Control and managed traffic

• Campaign strategy and management

• Brand positioning and strategy

July 2018 & July 2019 Durban Boomtown

Events

Head of

Production

and

Marketing:

Heineken

Boomtown

Primary responsibilities include planning and executing events, with an expertise in implementing the overall creative, technical and logistical elements that help an event succeed (event design, build strategies, audiovisual production, networking, logistics, partner sourcing, partner management, asset management, budgeting, negotiation, and client service). Working alongside my Account Managers, I spend the majority of my time managing all aspects of the event production process.

My job is to run the event from concepts, to implementation, to live show, to load out. I am also involved in more than just the planning and execution of the event, but also brand building, marketing and the overall communication strategy of the client. I am responsible for working effectively with both client and internal teams to flawlessly deliver event programs that drive client results against established strategic objectives, timelines and financial goals. I am constantly finding new ways to position the event and the brand by watching trends and finding gaps in the cluttered digital, print and face to face channels. I am solely responsible for production budgets exceeding R12 Million. I am also responsible for securing sponsorships of minimum R4,5 Million.

I manage all marketing platforms including radio; digital; TV; Print and Activations.

01 Jan 2018 –

Current

National 1 Showroom Partner I have developed a Mobile Application based on an online hire service and tool for event managers. This is a passion of mine and will be launched in July 2018. This is a passive income channel for myself.

09 July 2017 – 31 Dec

2017

Durban Ethekwini

Municipality

Moses

Mabhida

Stadium

Consultant

Brand

Strategy

I was brought on by the City to increase occupancy and improve content at the Moses Mabhida Stadium coupled with my project of finally bringing the Comrades Marathon to finish at our stadium. My duties included:

• Brand Strategy

• Marketing Plan

• Digital Marketing

• Customer Programs including increase of Suite

Holders

• Event Management

• Internal & External Brand Communication including a program to engage staff on the transition in

change of management from a stand alone entity to

now being under the Ethekwini Municipality

• Increase occupancy and improve content

• Create procedures and implementation plans for the marketing and eventing departments

01 Feb 2017 – 07 July

2017

Durban Boomtown Head of

Production

and

Marketing:

Jack Daniels

Boomtown

• Same as Amstel Boomtown Description

• This is an annual project for me

01 Sep 2016 –

04 Jan 2017

Durban Millers

Event

Director:

Millers NYE

Development, production and delivery of projects from proposal right up to delivery.

Delivering events on time, within budget, that meet and exceed expectations.

Setting, communicating and maintaining timelines and priorities on the project

Communicating, maintaining and developing client

relationships

Managing supplier relationships

Managing operational and administrative functions to ensure specific projects are delivered efficiently Providing leadership, motivation, direction and support to your team

Travelling to on site inspections and project managing events Being responsible for all project budgets from start to finish. 02 Feb 2016 –

31 August 2016

Durban Boomtown Head of

Production

and

Marketing:

Jack Daniels

Boomtown

• Same as Amstel Boomtown Description

• This is an annual project for me

1 Nov 2013 – 31 Jan

2016

Durban GL events Head:

Events &

Branding

• GL events internal marketing and brand activation

• Event Conceptualisation

• Event & Brand Management

• Operations & Logistics

• Design Concept & Implementation of Exhibition

Stand Design

• Retail Communication & Campaign Marketing

• Exhibition Plan & Implementation

• Complete Management of key accounts

• Target was locked in at R24 Million per annum with GP of 36% minimum. This was reached in 2015.

Reason For Leaving

GL events

Company change in Business Strategy was not aligned to my career path and skill. Company management was still positioning at a HIRE Service company ( OASYS Innovation ) and did not want to move into Event Management as the new brand – GL events had purchased Oasys Innovations in 2010. GL events is currently closing down in Durban and many people have lost their jobs as old management refused to adopt my strategy to evolve into Event Management as stipulated by the new brand identity. July 2012 – October

2013

Durban Ikhono Head:

Events &

Branding

• Client Relationship Management

• Control and management of entire business

• Management of staff and KPI processes

• Community projects

• Campaign strategy and management

• Marketing budget control

• Management of excellent relationships

• Website development

• Eventing

• Media planning

• Media placement

• Media management

• Brand building

• Management of entire event and exhibition co-

ordination

• Management of staff members

• Management of disaster plans including exhibitions and concerts

• Managed external suppliers

• Event budget management

• Brand management

• Negotiation with partners

• Key account manager

• Supervision of client service department – 4 AE’s

• Management of studio -2 designers

• Control and managed traffic

• Campaign strategy and management

• Brand positioning and strategy

Reason for leaving

IKHONO

I was head hunted by GL events and the salary could be matched by Ikhono June 2010 – July

2012

Durban

The Hardy

Boys

Senior

Account

Manager

• Provide Strategic & marketing leadership

• Build and grow client relationships

• Effectively Manage Team

• Manage financial Performance

• Contribute to the firm

• Increase market share of 13 Unilever Top Brands

• Achieved TOP KZN brand Strategist of the Year – 3 times

• Managed Sunlight Africa; Middle East & Turkey

• Overall growth and development of accounts in my group.

• Meeting profit goals on each account in my group.

• Maintaining a high level of performance by the

account teams and other agency personnel, as

needed.

• Being sufficiently informed and personally involved, ensuring sound planning, good service and a solid

client/agency relationship.

• Following agency policies and procedures.

• Keeping management informed of the status of my

group’s accounts, problems, plans and meetings, as well as involving Management personnel at key

times.

• Insures the timely development and execution of

plans, campaigns, and projects to assure earnings, growth, and profit goals are achieved

• Provides account team leadership, and convey the specific requirements for multi-functional support to the appropriate functional regional management on

a timely basis.

• Plans, develops, and defends budget

recommendations, work goals, measurements, and

training requirements necessary to provide both

quality and profitable service to Clients.

• Assigns duties, goals, and supervises the account service staff in the local market.

• Executes duties and assignments as directed in

compliance with corporate guidelines and

objectives.

• Maintains awareness and controls situations which may lead to the risk of write-offs.

• Maintains open and complete communications of

Client issues with functional leaders and corporate management.

Reason for leaving

The Hardy Boys

I loved working at The Hardy Boys however I wanted to get back into Event Management as I have a passion for eventing. Ikhono Communications offered me the eventing platform I required. June 2008 - June

2010

Durban Disturbance

Advertising

Group Head

Account

Director

Account management of clients adverting and marketing spend

Client relationship Management

Budget control

Negotiation and partnerships formation

Advertising and brand specialist

Campaign Management

Activation supervision

Media Planning and Scheduling –Print; TV & radio

copywriting

Brand Management

Marketing Strategist

Project Management

Progress and status reporter

Pr control on all clientele

Production management

Generation of cost estimates and po’s

Reason for leaving

Disturbance

I wanted to join a larger agency. I had applied to Wisdom and The Hardy Boys. I was accept at both companies but opted for The Hardy Boys

June 2005- 2008

Durban

Adkraal

Advertising

Group Head

Account

Director

Key Account Manager

Supervision of client service Department- 4 AE’s

Management of Studio- 3 Designers

Control and managed traffic

Campaign strategy and management

Brand positioning and strategy

Copywriting of advertorials and generating strap lines Magazine publication production management

Marketing Budget Control

Management of excellent relationships with service providers New Business Management

Website development & Critiques

Progress and status reporting

Profitability

Eventing

Media planning

Media Placing

Brand Building

Reason for leaving

Adkraal Advertising

The company direction turned towards government and I was keen to stay within corporate 2004 – 2005

( Contract )

Durban Game & Dion

Key & Cell C

National Key

Account

Manager

Management

Management of National budgets

Marketing campaigns

Creating new business

Eventing and networking

Retail Promotions

Brand Management

Managment of Team

Reason for Leaving Contract

2002-2004 Durban Hair & Beauty

on Broadway

Owner Brand Development

Marketing

Supervision of staff

Control and management of advertising

Community Projects

Campaign Strategy and Management

Copywriting of advertorials

Magazine Publications

Marketing Budget Control

Management of Excellent relationships

Website development

Eventing

Media Planning

Media Placement

Media Management

Brand building

Reason for selling

business

I was keen to get back into corporate and a sales opportunity was too good to pass up 1999 – 2002 Durban International

Convention

Centre - ICC

Senior

Events

Manager

Management of entire Event & Exhibition co-ordination Management of operations, catering, health, safety and security teams

Management of Staff Members

Management of disaster plans including exhibitions and concerts

Managed external suppliers

Event budget management

Brand Management

Negotiation with Partners

Sponsorship Generation:

Over the years I have worked on as an individual or as part of a group to generate sponsorship on multiple projects as below:

Year Brand Amount Cash/Kind Campaign

2006 Gold Circle R300 000,00 Cash Black Horse

2007 A1 GP R200 000,00 Cash Young Drivers

2012 Transnet R300 000,00 Cash Durban Business

Standard Bank R200 000,00 Cash Fair

ABSA R100 000,00 Cash

Gearhouse R250 000,00 Kind

MTN R 1 000 000,00 Cash

2013 Aquelle R300 000,00 Cash Midmar Mile

KFC R200 000,00 Cash Midmar Mile

2015 - 2017 Jack Daniels

Can not disclose

Cash Boomtown

Amstel Cash Boomtown

The Glen Livet Cash Jazztown

I have secured multiple sponsorships including marquees; space; exhibition stands etc. There are too many details to include and some of which I have signed confidentiality clauses. References:

Company Name Contact No

Adkraal Vukani Cele 076*******

Ikhono Zodwa Msimang 082*******

The Hardy Boys Alan Bell 082*******

GL events Yudeshni Mohomed 073*******

Additional List of Character References are available should you require



Contact this candidate