KATIE-JOY DEAN

815-***-**** adbwbr@r.postjobfree.com

EMPLOYMENT HISTORY:

Reprise Digital Los Angeles, CA

Manager, Social Media Jan 2020 – Present

Clients: Sony Corporate, Sony Electronics, Shipt

• Manage Paid Social Specialists and Associates overseeing their career development

• Cross-Brand oversight of all paid social campaigns, including coordination of planning, activation and reporting

• Support the team Director with ongoing client and team management and escalating issues as needed

• Facilitate all paid social campaign details between creative agencies, client teams and vendors (+$1MM)

• !Senior Brainstorm/Specialist, research Social targeting Media and copy ideas, including new betas and opportunities with our vendors Oct 2018 – Jan 2020 Clients: Sony Theatrical, Sony Home Entertainment, Sony Corporate, Legoland, Fitbit

• Develop and optimize paid social campaigns across Facebook, Twitter, Pinterest, Snapchat and LinkedIn

• Maintain paid social campaigns with clients budgets upwards of $1MM

• Understand client goals and maximize against measures of success through tactical strategies and analyzation of data

• Create and deliver effective media plan details for integrated paid social and native advertising campaign efforts

• !OMD Set-Entertainment up promoted paid social posts and coordinating assets between creative agencies, client teams, and other Burbank, partners CA Specialist, Search & Social Media Feb 2018 – Oct 2018 Clients: Disney Theatrical, Disney Home Entertainment

• Execute on paid search and social efforts across Facebook, Twitter, Pinterest, Google, Bing, YouTube

• Manage the training and on-boarding of all new hires

• Research and create social POV’s for new product offerings

• !Social Report Media and Specialist analyze on key performance indicators and identify opportunities for improvement Mar 2017 – Feb 2018

• Develop, manage, execute, and report on paid social efforts across various platforms (Facebook, Twitter, Pinterest)

• Create and develop complex audience targeting

• !Social Monitor Media and Coordinator optimize campaigns with budgets upwards of $1MM, based on clients’ goals Jan 2016 – Mar 2017

• Utilize social tools (Facebook, Twitter) to pull audience reports; analyze and report findings to Social Media team

• Assist in the creation of weekly and one-off Social Media report

• !Ad.Compile Net and file campaign screenshots Los Angeles, CA Marketing Coordinator Jun 2013 – Jan 2016

• Plan content posting calendar for all 8 different sites and review with Supervising Director for approval

• Manage, analyze and report on all paid and organic social media platforms

• !SKILLS: Enhance Account Manager productivity; onboard advertisers, run credit checks, daily reporting on partner websites

• Social Media Platforms and Business Managers (Facebook/Instagram, Twitter, Snapchat, Pinterest, LinkedIn)

• Google Docs, Google Sheets

• !EDUCATION: Microsoft Office (Outlook, Excel, Powerpoint, Word) Columbia College, Chicago, IL Bachelor of Arts in Theater

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