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Marketing Communication & Brand Management

Location:
Chennai, Tamil Nadu, India
Salary:
34 LPA
Posted:
February 22, 2020

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Resume:

‘Agraharam House’

Plot No. **-B, *st Link Road, Sadasivam Nagar (North), Madipakkam, Chennai600091.

+91-760*-******

adbw81@r.postjobfree.com

A. S. Saravanan

Objective

A challenging career in Marketing / Brand Communications with a professional organization, which exploits my creative, conceptual abilities, towards building leading brands.

Nov 2014 till date

Dr. Mohan’s Group of Diabetes Institutions

General Manager – Marketing & Communication

Responsible for all Marketing, Branding and PR for the group

Heading the Marketing & communication needs of all the52 centres as this position heads Marketing

Launched 37 new branches across various Indian states during my tenure across Andhrapradesh, Tamilnadu, Karnataka, Uttarpradesh, Odisha, Kerala and New Delhi & Kolkata

Was driving the marketing for our International Centre at Muscat, OMAN.

Own the complete pre-launch, launch and branding activities including retail, indoor branding, Public Relations, ATL, BTL activities, on ground activations, consumer connect programs etc

for all the centres

Changed the brand identity to a new identity and launched it successfully PAN India

Conceptualise marketing strategies, execute them appropriately, measure the activities and take directions accordingly

Roll out calendar plans for marketing and branding activities for all the branches

Appoint agencies for creatives, branding, PR, Social Media, Market research and other BTL activities and monitor them for maximum efficiency

Drive Business Development team in terms of Corporate, Insurance, Doctor Referrals & Camps and support with required collaterals

Brought in the new marketing structure to ensure better work flow

Planning of annual marketing calendar, Budgeting for branchwise requirements as well as corporate and Brand management

Organising of health events like Walkathons, Diabetes Cookery shows, Diet quizzes, Yoga Day,

Special observancy days etc

Was part of the core team organising ‘Dr. Mohan’s International Diabetes Update’ for 5

years in a row. This annual event has about 2800 delegates and several faculties participating

from all over the country and the globe

Active member of the senior management team

Heading a 14-member branding and marketing team and report to the Chairman with dotted line reporting to CEO

June 2009 – Oct 2014

Dentistree Chain of Dental Clinics & Hospital Chennai

(VV Dentistree India Pvt Ltd)

General Manager - Marketing

Launched ‘Dentistree International Dental Hospital’ at Chennai (2009) and its chain of clinics in Chennai and ROTN

Interaction with Advertising & PR agencies for all communication needs

Actively involved in International Marketing & Medical Tourism

Headed the Marketing & communication needs of all the clinics & hospitals in the chain

Responsible for Business Development through corporate and other alliances

Initiating brand communications online and offline

Implemented EMR throughout the clinics thereby improving quality, CRM and workflow

Handle all ATL, BTL, Promotional& Event activities for the brand

Drive the Expansion plans

Heading a team of 5 and reporting to the Managing Director

From Apr’ 2008 – May 2009

ArthaMoney Chennai

(Arthaeon Financial Services Ltd., A Times Group venture)

Regional Manager – MarketingCommunications

Launched the brand ‘Artha Money – The financial supermarket’& ‘Artha Money Property Services’ in press, radio & television, across Chennai, Karnataka& Andhrapradesh.

Handled the entire Media Plan (Press, TV& Radio), Outdoor promotions and other lead

generation activities.

Created retail visibility through signages, POPs & displays forabout 18 branches in 3 states

Launched ‘Property Super Markets’ in Chennai and Delhi

Organized Press Meets and managed PR activities across South India

Handling all aspects of communication including creative, media, events, BTL activities

Handling content and alliance partners for the portalwww.arthamoney.com

Handling the print & production requirements for pan India branches

Efficient and timely execution of strategies

Extensive Market Research and analyzing of competitor’s activities at regular frequencies

Floated the ‘Financial Literacy Newsletter’ for the customers, with unique editorial content

From Mar’ 1999-Mar’2008

Jaya Advertising Pvt Ltd Chennai

Client Services Head

Took up the branch from its inception in Chennai and was heading an 12 member team.

Planning and implementation of Marketing / Advertising strategies for various clients/brands

Was heading all aspects of communications from concept stages, creative, media relations,

event management, ATL & BTL activities for various clients.

Responsible for Brand Management for various client’s brands

Created a wide client base for the branch

Responsible for overall profitability of the branch

Apr’ 1996–Jan’ 1999

Percept Advertising Ltd Chennai

Account Supervisor

Expanded the client base for the branch.

Tripled the branch revenues with new account acquisitions.

Handled pan India communications for “Apollo Hospitals Group” independently.

Dec’ 1994–Mar’ 1996

New Triangle Communications Chennai

Account Executive

Handled client’s requirements for Advertising

Actively involved in print production & Media

Promoted as Account Supervisor within a year.

Sep’ 1993– Oct 1994

The Times of India Group Chennai

Customer Relations Executive

Actively involved in the launch of “The Economic Times”, Chennai Edition.

Conducted subscription drive in Chennai, Pondy & Trichy.

Awarded for Best Sales during the launch campaign.

Key Result Areas

Conceptualizing & Creating Marketing tools and collaterals

Communication / Advertising strategies& Brand building

Event Management / Brand Promotions (ATL &BTL)

Media & Public Relations

Creative writing, editing & design

Experience

Launch events for “Tropicool” Car Refrigerators at Chennai, Cochin, Hyderabad, Delhi

& Ahmedabad

Organised various promotional and marketing activities for Nokia India Pvt Ltd, for their

22 Priority outlets across the Chennai.

Was taking care of Regional advertising and marketing activities for Bajaj Auto Ltd, for their

two wheeler segment.

Conceptualized and co-ordinated for various events & in-store promos including the launch,for Globus Stores, a leading Shopping mall in Chennai

Handled communication requirements for MV Diabetes Specialities Centre PAN India and

overseas

Events and ground promotions for Colgate Palmolive for their dental care brands targeting

school children and conducted various events through ‘Isai Mazhalai’ Musical evenings

Handled advertising, retail branding, Melas & promotional activities for ICICI Bank Personal Loans for Tamilnadu & Kerala

Handled various regional product launches and CME Programs for AristoPharmaceuticals

Ltd., for many of their brands.

Handled pan India advertising and marketing for Apollo Specialty Cliniqs and a chain of

60 Apollo Pharmacies.

Handled the re-launch of www.vanavil.com (an infotainment portal) through a Musical

evening at Marina – Chennai, reaching a very wide audience, thereby increasing thehit rate

of the site for about 200 times more than its earlier hit rate.

Have brought out Corporate Brochures, Newsletters, Product catalogues, Posters,Danglers and other POP and promotional materials for various clients.

Co-ordinated and executed PR & Ad campaign regionally, for Sahara Cup Cricket

&Siyarams tri-nations Cricket Tournament, Hyderabad

Education

1990–1993 University of Madras Chennai

B.Sc., Physics

Date of Birth

28.05.1973

Languages

Can read, write and speak English, Tamil & Hindi. Can speak Telugu.



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