A. S. Saravanan
A challenging career in Marketing / Brand Communications with a professional organization, which exploits my creative, conceptual abilities, towards building leading brands.
Nov 2014 till date
Dr. Mohan’s Group of Diabetes Institutions
General Manager – Marketing & Communication
Responsible for all Marketing, Branding and PR for the group
Heading the Marketing & communication needs of all the52 centres as this position heads Marketing
Launched 37 new branches across various Indian states during my tenure across Andhrapradesh, Tamilnadu, Karnataka, Uttarpradesh, Odisha, Kerala and New Delhi & Kolkata
Was driving the marketing for our International Centre at Muscat, OMAN.
Own the complete pre-launch, launch and branding activities including retail, indoor branding, Public Relations, ATL, BTL activities, on ground activations, consumer connect programs etc
for all the centres
Changed the brand identity to a new identity and launched it successfully PAN India
Conceptualise marketing strategies, execute them appropriately, measure the activities and take directions accordingly
Roll out calendar plans for marketing and branding activities for all the branches
Appoint agencies for creatives, branding, PR, Social Media, Market research and other BTL activities and monitor them for maximum efficiency
Drive Business Development team in terms of Corporate, Insurance, Doctor Referrals & Camps and support with required collaterals
Brought in the new marketing structure to ensure better work flow
Planning of annual marketing calendar, Budgeting for branchwise requirements as well as corporate and Brand management
Organising of health events like Walkathons, Diabetes Cookery shows, Diet quizzes, Yoga Day,
Special observancy days etc
Was part of the core team organising ‘Dr. Mohan’s International Diabetes Update’ for 5
years in a row. This annual event has about 2800 delegates and several faculties participating
from all over the country and the globe
Active member of the senior management team
Heading a 14-member branding and marketing team and report to the Chairman with dotted line reporting to CEO
June 2009 – Oct 2014
Dentistree Chain of Dental Clinics & Hospital Chennai
(VV Dentistree India Pvt Ltd)
General Manager - Marketing
Launched ‘Dentistree International Dental Hospital’ at Chennai (2009) and its chain of clinics in Chennai and ROTN
Interaction with Advertising & PR agencies for all communication needs
Actively involved in International Marketing & Medical Tourism
Headed the Marketing & communication needs of all the clinics & hospitals in the chain
Responsible for Business Development through corporate and other alliances
Initiating brand communications online and offline
Implemented EMR throughout the clinics thereby improving quality, CRM and workflow
Handle all ATL, BTL, Promotional& Event activities for the brand
Drive the Expansion plans
Heading a team of 5 and reporting to the Managing Director
From Apr’ 2008 – May 2009
(Arthaeon Financial Services Ltd., A Times Group venture)
Regional Manager – MarketingCommunications
Launched the brand ‘Artha Money – The financial supermarket’& ‘Artha Money Property Services’ in press, radio & television, across Chennai, Karnataka& Andhrapradesh.
Handled the entire Media Plan (Press, TV& Radio), Outdoor promotions and other lead
Created retail visibility through signages, POPs & displays forabout 18 branches in 3 states
Launched ‘Property Super Markets’ in Chennai and Delhi
Organized Press Meets and managed PR activities across South India
Handling all aspects of communication including creative, media, events, BTL activities
Handling content and alliance partners for the portalwww.arthamoney.com
Handling the print & production requirements for pan India branches
Efficient and timely execution of strategies
Extensive Market Research and analyzing of competitor’s activities at regular frequencies
Floated the ‘Financial Literacy Newsletter’ for the customers, with unique editorial content
From Mar’ 1999-Mar’2008
Jaya Advertising Pvt Ltd Chennai
Client Services Head
Took up the branch from its inception in Chennai and was heading an 12 member team.
Planning and implementation of Marketing / Advertising strategies for various clients/brands
Was heading all aspects of communications from concept stages, creative, media relations,
event management, ATL & BTL activities for various clients.
Responsible for Brand Management for various client’s brands
Created a wide client base for the branch
Responsible for overall profitability of the branch
Apr’ 1996–Jan’ 1999
Percept Advertising Ltd Chennai
Expanded the client base for the branch.
Tripled the branch revenues with new account acquisitions.
Handled pan India communications for “Apollo Hospitals Group” independently.
Dec’ 1994–Mar’ 1996
New Triangle Communications Chennai
Handled client’s requirements for Advertising
Actively involved in print production & Media
Promoted as Account Supervisor within a year.
Sep’ 1993– Oct 1994
The Times of India Group Chennai
Customer Relations Executive
Actively involved in the launch of “The Economic Times”, Chennai Edition.
Conducted subscription drive in Chennai, Pondy & Trichy.
Awarded for Best Sales during the launch campaign.
Key Result Areas
Conceptualizing & Creating Marketing tools and collaterals
Communication / Advertising strategies& Brand building
Event Management / Brand Promotions (ATL &BTL)
Media & Public Relations
Creative writing, editing & design
Launch events for “Tropicool” Car Refrigerators at Chennai, Cochin, Hyderabad, Delhi
Organised various promotional and marketing activities for Nokia India Pvt Ltd, for their
22 Priority outlets across the Chennai.
Was taking care of Regional advertising and marketing activities for Bajaj Auto Ltd, for their
two wheeler segment.
Conceptualized and co-ordinated for various events & in-store promos including the launch,for Globus Stores, a leading Shopping mall in Chennai
Handled communication requirements for MV Diabetes Specialities Centre PAN India and
Events and ground promotions for Colgate Palmolive for their dental care brands targeting
school children and conducted various events through ‘Isai Mazhalai’ Musical evenings
Handled advertising, retail branding, Melas & promotional activities for ICICI Bank Personal Loans for Tamilnadu & Kerala
Handled various regional product launches and CME Programs for AristoPharmaceuticals
Ltd., for many of their brands.
Handled pan India advertising and marketing for Apollo Specialty Cliniqs and a chain of
60 Apollo Pharmacies.
Handled the re-launch of www.vanavil.com (an infotainment portal) through a Musical
evening at Marina – Chennai, reaching a very wide audience, thereby increasing thehit rate
of the site for about 200 times more than its earlier hit rate.
Have brought out Corporate Brochures, Newsletters, Product catalogues, Posters,Danglers and other POP and promotional materials for various clients.
Co-ordinated and executed PR & Ad campaign regionally, for Sahara Cup Cricket
&Siyarams tri-nations Cricket Tournament, Hyderabad
1990–1993 University of Madras Chennai
Date of Birth
Can read, write and speak English, Tamil & Hindi. Can speak Telugu.