ZSUZSANNA ONSTEAD

West Hills, CA

linkedin.com/in/zsuzsannao • zsuzsanna-onstead.com

310-***-**** • adbvfg@r.postjobfree.com

STRATEGIC MARKETING – HOLISTIC BUSINESS INTELLIGENCE – LEADERSHIP

Self-motivated Marketing professional with a history of success in combining strength of analysis and creativity to formulate innovative strategies for large scale projects. Consistently testing new ideas for incremental impact on KPIs with creative marketing through omni-channel layering and experiential touch points. A dynamic visionary with an accomplished entrepreneurial track record in diverse industries; blending marketing strategy, operations efficiencies, and financial expertise to effectively lead cross-functional teams collaborating as a focused unit. Consistent track record of identifying new opportunities resulting in consistent growth.

AREAS OF EXPERTISE

• Effective Leadership • Program Management • Multi-Variate Testing

• Targeted Marketing Strategy • Creative Copy and Design • ROI / KPI Optimization

• Continuous Improvement • Digital Content Management • Campaign Management

• Customer Journey & Retention • Data Analytics and Interpretation • Digital CRM Implementation

• Lead Generation & Acquisition • Project Management & Planning • Field Sales Training

PROFESSIONAL EXPERIENCE

FARMERS INSURANCE GROUP Woodland Hills, California 3/2016 – Present

Direct Marketing Manager, Multi-Channel Campaign Strategist

Overseeing direct marketing corporate campaigns, inclusive of targeted customer acquisition and cross-sell retention. Performance marketing strategist specializing in A/B testing environment, interpreting results and implementing agile pivots to stay in step with the industry best practices. Lead the creative design of direct mail and email to be in- line with corporate strategy and voice. Re-branded corporate collateral design and messaging, implementing continued multi-variate testing. Collaborate with cross- channel teams to fully take advantage of marketing mix, iterating as results mature for continuous improvement.

Leader

•Led employee NPS improvements for enterprise marketing yielding new initiatives including job shadowing program, employee book club, and holding manager training sessions for improved communication.

•Key initiator of employee large scale team builds to encourage collaboration.

•Improved year over year results of employee engagement (eNPS) for career development and growth.

Marketing Brand Strategy:

•Driver of creative strategy, rebranding over 400 collateral pieces and email templates.

•Continuously testing corporate messaging improving response rates and consumer engagement.

•Test performance of brand images, to continuously improve emotional pull using audience insights.

•Main copywriter / editor for marketing collateral and print; over 250 pieces.

Marketing Operations:

•Project Management of 15-25 national campaigns on a monthly basis.

•Improved incremental lift by 20% for direct mail conversions with precise marketing targeted efforts.

•Manage the direct marketing operations focusing on high net worth customer acquisition to increase ROI and improve response rate, in collaboration with digital enhancements.

•On-boarded digital print as a large-scale project: designed system architecture, template framework and mapping definitions. Set-up system for data driven marketing capabilities.

•Achieved a 40% improvement in cost per policy utilizing operation efficiencies and focused target efforts.

•Manage a monthly $4.5M budget for performance marketing efforts.

BABY BASIX INC. Los Angeles, California 1/2004 – 3/2016

President, Executive Business Operations and Marketing Strategy

Successful small business start-up niche retail e-commerce enterprise and retail boutique. Success based on stellar customer service including lean customer acquisition tactics, heavy customer retention strategy and great product packaging. As founder, an intuitive big picture thinker, yet agile enough to roll up my sleeves and get the job done in a dynamic fast paced environment. Analytical skills to drive decisions for business growth.

Entrepreneur

•Mentored by Yahoo! Small Business team, and national web experts due to sales performance KPI’s.

•Elite top 1000 online retailer in the USA with a customer satisfaction rating of over 98%.

•Created omni-channel luxury customer journey, resulting in ranking #1 for niche children's clothing and accessories online retailer in the country for 5 years running.

Business Operations:

•COO of all business operations: budgets, HR, vendor relations, sales and marketing planning.

•Created and implemented procedures and operations manual for business operations.

•Strategically “lean” product-line arrangement resulting in a 20% improvement in conversions.

•Built strong Vendor relationships for supply chain management.

Digital Marketing / Customer Experience

•CMO of website design, SEO, web analytics, salesforce management, and live experiential events.

•Targeted SEO penetration due to strong creative digital content, led by consumer behavior modeling.

•Strong yet fluid multi-channel marketing strategy yielding sales growth of 20%+ year to year

•Tailored marketing PPC campaigns reducing costs by 50% while increasing sales by 12%.

•Created lux brand identity ensuring social media, and digital marketing efforts were in-line.

EDUCATION

CALIFORNIA STATE UNIVERSITY LOS ANGELES

Bachelor of Science (BS) in Business Administration Management, magna cum laude

ADDITIONAL PROFESSIONAL EXPERIENCE

HERBALIFE INTERNATIONAL Los Angeles, CA Senior Corporate Marketing Manager

Fortune 500 direct selling MLM company specializing in a range of science-based weight management products, nutritional supplements and personal care products intended to support a healthy lifestyle.

Highlights:

•Managed 14 direct reports, local and international.

•Spearheaded global marketing brand strategies for collateral supporting multi-level marketing tactics.

•Operational lead in automating reporting data (inventory and sales), integrating with Corporate Finance.

•Re-engineered Promotional Line, turning a $3 million deficit into $10 million profit in 2 years.

•Created and maintained Corporate Marketing operating budget of $18 million a year.

GUESS? INC. Los Angeles, California International Compliance Manager

Contemporary fashion brand known for denim, licensing & innovative ads. Worldwide retail and manufacturer of consumer fashion goods.

Highlights:

•Managed a staff of 4 and expanded into 10 new markets in 2 years.

•Maintained international product quality and brand identity.

•Oversaw new business development by prospecting for international partners for licensing and exports.

•Managed annual $3 million Export’s department operational budget.

•Created and maintained a marketing asset bank to be utilized internationally.

New York Life Insurance Los Angeles, California Agent Recruiter, Registered Advisor

Recruited and help train new life insurance agents with sales and marketing. Managed customer accounts, acquiring clients with target marketing efforts, specializing in a balanced portfolio approach for long term financial planning. Targeted high net worth customers for additional wealth management planning through insurance products. Life, Accident and Health California license, plus Series 7 & 63 registration.

Equibond Inc. Los Angeles Registered Representative

Managed small portfolio of elite investors, specializing in high yield bonds and high risk equities. Helped administratively maintain files and contributed to overall compliance operations. Produced marketing materials and portfolio presentations to qualified customers. Series 7 & 63 registration.

Oppenheimer & Company Los Angeles California Registered Representative

Partnership with top producer specializing in high net-worth accounts. Provided stellar customer service in financial planning and executing client requests. Financial investment sales. Series 7 and Series 63 registration.

Merrill Lynch Los Angeles California Operations Supervisor

Managed sales assistant administrative staff. Provided customer service in cashiering role, and maintained compliance for trading related confirmations.

INDUSTRIES: Retail, consumer goods, insurance, financial services, event design, multi-level marketing

ADDITIONAL SKILLS

SOFT SKILLS

Self-starter, motivational leader, strong communicator, creative thinker, organized and efficient problem solver, analytically insightful, teamwork champion, high energy, and empathetic.

TECHNICAL SKILLS

Google Analytics, Adobe Photoshop, MessagePoint DCM, Microsoft Word, Excel, PowerPoint, Tableau, SAP.

CREATIVE SKILLS

Event design & execution, team build interactive activities, project management of large scale corporate events, vendor obtainment & negotiation, creative experiential events: always under budget with high impact of NPS.

VOLUNTEER ENGAGEMENTS

Operation Gratitude, Boy Scouts of America, Children’s Hunger Fund, Heal the Bay, The Tree People.

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