Bridget E. Gleason
High performing Director of Merchandising with over 18 years of buying experience. Proven track record in producing strong financial results, growing an empowered merchandising team, and working collaboratively and successfully with cross-functional teams and outside vendors to grow the business. Expertise includes buying and merchandising, assortment planning, strategic and financial planning, sales performance analysis, team development, pricing strategy and analysis, cross functional team leadership, vendor sourcing and negotiations. EXPERIENCE Shoedazzle (TechStyle) El Segundo, CA
Director of Merchandising-Apparel 2016-2019
Built and managed a buying team in the purchasing all apparel categories.
Spearheaded the Faster Fast Fashion apparel initiative that grew the business up +20% in revenue the first year.
Sourced, negotiated terms, and signed on nearly one hundred new market vendors.
Beat margin goals each month through effective negotiation and sourcing.
Partnered with Planning department to plan and forecast SKU counts, receipts, sales, AUC, and AIR goals by category monthly.
Created and presented monthly strategies to guide buying with plans by category, sub-category, color, price points, and market trends.
Analyzed product performance weekly to determine markdowns, reorders and future category contribution plans.
Pitched and successfully tested new categories that added sales to the bottom line.
Worked closely with Styling, Studio, and E-cat teams to ensure the product was shot and shown on the site in the most appealing manner.
Collaborated with Design, attended trade shows, and shopped the market weekly to in order to buy the most on trend and customer appropriate product.
Partnered with Finance and Supply Chain to develop and regularly update the Vendor Manual specific for market vendors—determining shipping and payment guidelines and processes.
Assisted PR and Social Marketing teams by selecting and presenting apparel collections for celebrity/influencer collaborations.
Senior Buyer-Footwear 2011-2016
Responsible for buying 3 footwear brands that generated $40 million in annual sales.
Brought in new vendors that helped reduce costs and filled in styling misses.
Pioneered the “casual” side of the business by identifying and buying into the first non-dressy styles that now account for the majority of sales.
Partnered with Senior Planner to plan and forecast SKU counts, unit receipts, unit sales, average cost, and average retail goals by brand/by category monthly.
Lead style outs and investment meetings where we analyzed last year sales alongside current and future trends to assort monthly presentations that hit our target style counts, AUC, AUR, IMU, and total unit buy goals.
Worked directly with China factories to develop and produce unique Shoedazzle branded styles.
Created on trend styles that were tailored to our unique Shoedazzle client by working closely with the designers—starting with initial concepts, then sketches and through all stages of sampling.
Used sales history and trend forecasting to choose forty styles to buy per month—determining colors, materials, design details, and quantities.
Successfully negotiated product costs and discounts with both direct and non-direct vendors to beat cost and IMU goals.
Selected styles and guided the creative team in how to market key styles, colors, and trends that were bought into each month.
Managed Merchandise Assistant in creating and updating POs, vendor communications, sales history reports, and all data entry related to uploading style information to the website.
Attended fittings for all stages of production to ensure correct fit, materials, and colors are achieved.
The Walking Company Westlake Village, CA
Women's Product Manager (Merchandiser) 2006-2011
Responsible for buying six Women's shoe categories that generated annual sales of $50 million, and private label slippers with $1 million in annual sale volume.
Assorted Women's dress shoes/sandals, clogs, fashion boots, casual and tailored casuals shoes for over 200 stores, while assisting the VP of Merchandising with buying the remaining women's shoe categories.
Planned seasonal sales and initial buy quantities for each style.
Partnered with planner to forecast monthly sales and receipts by style.
Worked closely with allocators to maintain the correct inventory levels based on current and forecasted selling; advising them on initial and reorder buy quantities and store assortments.
Negotiated costs, markdown assistance and returns with vendors.
Participated in vendor pre-lines and shoe shows.
Assisted in the private label development process.
Partnered with visual merchandising team to create in store and window displays.
Brought in new vendors to fill the missing needs of the business.
Managed associate product manager in purchase order entry and tracking, assortment sheet maintenance, price changes, RTVs, and sample organization. Skechers, USA Manhattan Beach, CA
Merchandised Women's seasonal shoes, boots, and sandals which generated annual sales of $27 million.
Planned and assorted shoes by store type to meet the demands, trends, and events.
Partnered with planner to forecast sales and inventory for plans and the Open to Buy.
Bought shoes using historical sales data and fashion trends for each season.
Planned sales by style by store type for a six month period.
Worked with product development and wholesale teams to test new styles, create special make up shoes, and get feedback on upcoming trends.
Tracked sales by style and placed reorders, took markdowns, and initiated transfers to maximize sales.
Worked closely with allocations team to ensure that store inventories were set to meet demand.
Created and maintained assortment sheets by store type.
Partnered with visual merchandiser to create in store and window displays. OTHER RELEVANT EXPERIENCE
Wet Seal—Assistant Buyer, Apparel 2003-2004
The Bon Ton—Assistant Buyer, Apparel 2001-2003
EDUCATION West Virginia University Morgantown, WV
Bachelor of Science Textiles, Apparel, and Merchandising GPA 3.8 SKILLS Excel Word Outlook Filemaker
PowerPoint PLM Internet Merlin