***** ******* ****. #*** ****** City, CA 91604
Marketing and Operations Professional
Passionate and highly motivated marketing executive with over 15 years’ experience creating partnerships and meeting sales goals across multiple industries including luxury automotive, media, and entertainment. A versatile industry professional with an entrepreneurial spirit and progressive marketing background in strategic business development for globally recognized brands. An innovative thinker and problem-solver who excels in a fast-paced environment with critical deadlines and diverse personalities. One who combines drive, resourcefulness, and creativity with solid business skills to elevate company/product visibility and drive revenues and profits, all while fostering synergy between internal departments and external stakeholders.
MUSE GLOBAL, LLC, Encino, CA July 2018 – Current
Director, Marketing and Communications
Increased Sales and Market share for James Cameron’s key entity, MUSE Global, LLC through marketing initiatives, communications and public relations activities.
Supported Muse Global promotions to drive brand awareness and increase franchise revenue.
Expanded Muse Global’s overall web presence through the design and launch of the company website. This included developing the design architecture, approving all wire frames and managing all content and copywriting for both the company website and social media platforms.
Oversaw all branding of print and electronic materials including the creation of the MUSE Global logo and tagline, letterhead, brochures, business cards and other sales and marketing collateral. Hosted special events and business conferences for lead generation.
Utilized analytics to measure effectiveness of marketing campaigns to enhance the company’s image and position within the marketplace.
Developed short and long-term budget and planning strategies to incorporate the MUSE Global philosophy, mission and vision in all marketing, communications, public relations and CRM campaigns. Responsible for editorial direction, production and distribution to publications.
Managed digital marketing strategies including SEO/SEM and online advertising media buys including Google AdWords.
Defined and managed the company’s social media footprint by integrating multiple social platforms into Muse Global’s existing marketing strategies. This led directly to an increase in audience growth and retention.
BOSS MEDIA EMPIRE, Los Angeles, CA March 2017 – July 2018
Director, Marketing and Operations
Launched and managed both digital and traditional marketing campaigns for Boss Media’s clientele of high-end luxury brands.
Developed promotional events to provide a launching pad for brand messaging across multiple media platforms, as well as utilizing multiple social media outlets to enhance the reach of the campaign.
Primary driver in measuring unique campaign effectiveness, utilizing qualitative and quantitative analytics to develop a customized strategy for each client initiative.
Set budgets for campaign spends and identified appropriate CPM goals based on digital campaign viewership.
Collaborated with multiple media and entertainment companies to integrate our brands into appropriate projects, as well as managing the creation and distribution of all creative content (traditional and digital) for each campaign.
Managed the marketing and operational programs for Boss Media’s promotional events during the Abu Dhabi F1 Grand Prix event finals and the Gumball 3000, the premier cross continent luxury rally spanning from London to Tokyo.
Cultivated key relationships and partnerships with market influencers to create high-end sponsorship packages for investors.
TRENDSHIFT, Marina del Rey, CA October 2015 – March 2017
Manager, Marketing and Operations
Responsible for branding, website creation, paid digital media campaigns and SaaS based platforms for consumers.
Planned national marketing campaigns which included the budgeting, execution and analysis of each program launch.
Partnered with internal departmental teams to launch campaigns across multiple platforms including email, social, mobile, PR, finance, and sponsorship.
Managed operations for cross-marketing campaign builds, focusing on consumer retention and lead generation. Executed on tradeshows and events that tripled lead generation and expanded our sales channel formats for B2B and B2C initiatives. Increased closing ratio by a growth of a half million dollars in a time period of four months.
Led initiatives such as consumer insights, website optimization (SEO/SEM), PR distribution, content creation/strategy, social media optimization, influencer marketing, email marketing and the companies CRM.
Tracked digital platform analytics of KPI data leading to the growth of our brand presence and created media buying strategies leading to annual increases in company’s ROI.
Negotiated all media proposals, decreased expenses, and met all project deadlines. Worked with paid search, mobile media, affiliate marketing, display media, and sponsored content campaigns to promote public awareness.
Developed the company’s website, marketing and sales digital media campaigns and public relations releases that lead to improving sales by 50%.
O’GARA COACH, La Jolla, CA January 2015 – October 2015
Manager, Marketing and Sales
Analyzed, developed and executed strategic marketing campaigns in regional markets for several luxury car brands including Lamborghini, Maserati, Bentley, Rolls-Royce & Bugatti.
Maintained dealership’s website and evaluated the CRM for successful advertising campaign strategies to track and expand sales. Managed corporate brand marketing KPI, compliances, Co-Op marketing initiatives, budgets, events, execution of direct marketing campaigns as well as team/ leadership alignment.
Created and implemented monthly, quarterly and annual marketing budgets and forecasts.
Improved lead generation and customer satisfaction response within the first two months.
Increased brand awareness while reducing the budget by 7%.
PARAMOUNT PICTURES, Hollywood, CA November 2007 – July 2014
Manager, Marketing and Operations
Created and managed the overall financial and marketing strategy for Paramount Pictures, Studio Operations.
Managed multiple marketing programs based on demographic data that acquired new customers, retained existing customers, and drove engagement to Paramount Studios which led directly to an increase in product sales.
Created events that showcased multiple studio products, and launched in line with studio tent-pole releases to drive studio operations and total box office revenue.
Negotiated multiple advertising campaigns with major media outlets including industry publication PR articles and display ads, outdoor advertising along with promotional screenings, conferences and trade show events.
Used SEO and direct response marketing initiatives to expand industry awareness of Paramount’s third-party businesses by tripling the company’s website traffic within the first 5 months of implementing creative advertising and marketing campaigns.
Oversaw all delivery of marketing collateral to spec in order to meet the requirements of Paramount’s brand guide.
Developed business strategies to meet the needs of senior executive stakeholders within their respective departments as it related to Studio Operations. Orchestrated the re-branding for all departments of Paramount Pictures, Studio Operations to increase its sales and awareness B2B and B2C as an innovative production studio along with launching Technicolor post production services.
Managed million-dollar marketing/advertising budget and achieved significant year over year savings on the annual budget.
Kent State University, Kent, OH
Bachelor of Science in Marketing & Fashion Merchandising
Computer Skills (Proficient on Mac and PC) Microsoft Office (Word, Excel & PowerPoint) and G Suite, Photoshop, MailChimp/Eventbrite, Marketo, Salesforce, Hootsuite, Google AdWords, Google Analytics, DoubleClick, Survey Monkey, Twilio, AdRoll
Key Areas of Leadership & Expertise
Digital Media Buying & Analytics – Event Management – Campaign Research Analyst - Branding Awareness - SEO/SEM - CRM - Strategic Marketing Planning - Budget Management - Product Positioning - Profit Optimization - Strategic Alliances & Business Partnerships - Influencers - Public Relations - Integrated Marketing Campaigns - Social Media & Content Creation - Email Marketing - Website Optimization - Media and Promotions Activities - Studio/Production in the Entertainment Industry