Sales, Marketing & Customer Service
Buena Park, CA 90620
Creative, goal-driven sales professional with a demonstrated ability to help increase revenue and profitability. Extensive experience in all aspects of sales, customer service, marketing communications and brand promotions. Superior public speaking and negotiating skills with an established reputation for enthusiasm, reliability, credibility and follow through. Able to quickly cultivate positive rapport and nurture customer relations, instilling loyalty and trust.
American Music and Sound - Newbury Park, CA
September 2018 to September 2019
Primary function was to see that all (Music Creation Division) product lines were properly displayed throughout the western U.S. territory at chain stores (Guitar Center, Sam Ash).
Visited all stores throughout the California, Arizona, Nevada, Utah, Washington, Oregon, and Colorado region on an ongoing basis. Promoted specific sales promotions. Engaged and informed salespeople with training on relevant products. Distributed sales materials and SWAG to salespeople. Updated all products to latest software and operating systems. Ensured all products were properly displayed and updated POP’s, verifying sale prices were correct. Reported stock outs to management. Gathered competitive data and generated comparative analysis on existing and new products in regards to competitor's products. Relayed needed features and enhancements on current products to brand manager.
Tier 1 Technical Support
Yamaha Corporation of America - Buena Park, CA
November 2017 to April 2018
Provided technical support to customers via phone and addressed inquiries by providing needed information, troubleshooting and /or solution. Documented all interactions in Salesforce.com according to case tracking process. Continuously learned about Yamaha AV and Pro Music products. Managed customer interactions by assessing support requirement and if capable provided assistance or escalated as appropriate.
Customer Support Representative
Extron Electronics - Anaheim, CA
August 2016 to October 2017
Responsibilities included a wide variety of semi-routine inside sales support activities in a customer service and sales capacity. Answering phones, maintaining contact with frequent customers, responding to customer inquiries, researching status of orders for repair and return, entering data into CRM.
Retail Automobile/Truck Sales Representative
Autonation Toyota - Cerritos, CA
May 2014 to August 2016
Engaged customers. Qualified buyers by understanding their needs and interests, matching needs and interests to various models; built rapport.
Demonstrated automobiles by explaining the intricacies of different models; taking customers on test drives; explaining warranties and services.
Documented the development and ongoing status of all targeted customers and opportunities in COMPASS contact management system.
Closed sales by overcoming objections; asked for sales; negotiated prices and financing; delivered vehicles.
Sold a new vehicle my second day on the job.
Sold ten vehicles first month (May 2014).
Sold fifteen vehicles January 2015, sixteen vehicles February 2015, and seventeen vehicles March 2015.
Maintained CSI (customer service index) score of 94% percent.
T-Mobile Event Sales
MarketSource - Orange County, CA
October 2012 to October 2013
National Retailer Program:
Various Costco and Walmart locations throughout Orange County, CA
Demonstrated value of T-Mobile products and services. Created Walmart Family Mobile (T-Mobile MVNO) brand awareness.
Outstanding individual sales results - Sold a combination of 90 different T-Mobile/Family Mobile monthly service plans during the month of August 2013.
Consistently in the top percentile out of all MarketSource National Retail Event reps for mobile device sales - Samsung, LG, Nokia, HTC, ZTE, Huawei, and Alcatel.
Attended MarketSource online employee trainings for T-Mobile products and services.
Participated in weekly National Retailer team conference calls - sales training/role play, competitive challenges (AT&T, Verizon), current T-Mobile promotions, recent market developments, new products focus, sales contests/spiff programs and Walmart/Costco kiosk operational procedures.
Provided device training for new customers, handled equipment issues, explained warranty procedures and helped reduce Churn.
Monster Cable and Beats Audio Field Representative
Premium Retail Services - Orange County, CA
October 2011 to September 2012
Multiple Best Buy, Fry's and Radio Shack store locations throughout Orange County, CA
Provided assisted sales of Headphones, HDMI cables, Ethernet and Power line solutions.
Conducted one-on-one and group trainings educating store personnel on key features and benefits associated with Monster/Beats Audio product technology.
Executed store audits of inventory and maintained POP displays with high degree of accuracy.
Expedited business plan using Plan-o-gram development and display resets. Proactively placed Monster signage and banners at store locations throughout my assigned territory.
Strategically introduced new products into the MP3, Home Theater and Computer departments.
Photographed store training, sales and merchandising activities; uploaded and attached the pictures with written field reports that I sent to Premium Retail management on a daily basis.
Participated in weekly conference calls between Premium Retail management and Monster Cable factory support personnel; provided feedback on sales progress and competitive developments.
Managed set up, tear down and event operations of the first ever Monster iSport headphone truck tour.
Resolved Monster/Beats repair issues and replaced defective/broken display items.
Account Manager/Outside Sales
Marshank Sales - Tarzana, CA
2001 to 2010
Established major brand presence throughout the Pro Audio/Musical Instrument channel, including key Southern California and Las Vegas accounts (Guitar Center, Sam Ash, Best Buy) Independent dealers (Jims Music, West LA Music), Systems integrators (Ford A/V, Solotech, R2W, PRG, Tech West Group & Mojave Systems), Broadcast suppliers (Coffey Sound, Broadcast Support), Internet dealers (audioMIDI.com, SixStarDJ.com, HollywoodDj.com), and Wholesale distributors (Empire Wholesale, Pacific Radio, & Orvac Electronics).
Established daily call schedule throughout the territory; demonstrating, training on and selling multiple product lines across all verticals.
Successfully mentored dealers on their long-term vision by assisting them in the fine tuning of their inventory mix, merchandising, marketing, and management methods. Advised clients regarding logistics, niche opportunities, sales procedures and profitable technologies.
Developed and presented clinics for retailers, store personnel and general public (small to large audiences) utilizing PowerPoint presentations, computer recording interfaces, Digital Audio Workstation recording software & DSP speaker modeling demonstrations.
Consistent sales presentations at NAMM, Infocomm & AES trade shows. Successfully sold portions of the Mackie and Gator booths to clients at Winter NAMM 2010.
Secured purchase orders from customers. Negotiated dealer contracts including pricing structures. Constantly met or exceeded aggressive sales quotas. Confirmed product availability and delivery schedules. Acted as the liaison between manufacturers and resellers to successfully collect on past due accounts and resolve repair issues.
Bachelor of Arts in Music
University of Miami - Coral Gables, FL
Associate of Arts in Business Administration
Saddleback Community College - Mission Viejo, CA
Certifications and Licenses
State of California Retail Auto Sales License
May 2014 to 2016
Extron Audio Video Associates Certificate
September 2017 to Present
The Extron Certification program is for AV professionals who wish to advance their knowledge of AV system technology, design, and configuration. The program consists of online components that provide system integrators, installers, and consultants an opportunity to learn new skills, validate their skills, and gain a better understanding of the latest technologies and solutions.