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SUMMARY
Experienced marketer with strong business acumen and the ability to translate brand strategies into business plans A proactive and result oriented professional with expertise in Go-To-Market, Product Development, Brand Management, Distribution planning, Demand generation, Campaigns, Activation Proven track record of sound planning & consistent on-ground execution
EDUCATION
PGDM
Indian Institute of Management Bangalore (2010-12)
Marketing Communication Sales & Distribution Management Retailing Pricing Brand Management
B. E.
Govt. College of Technology (Electrical & Electronics Engineering, 2005-2009)
Graduation with distinction
School
Class XII – D.A.V. Hr. Sec. School, Chennai (HSC, 2005) (98.0%)
State Topper in Chemistry, Biology & Sanskrit
Class X – D.A.V. Sr. Sec. School, Chennai (CBSE, 2003) (96.4%)
Secured Merit (Top 0.1%) in Science & Social Studies
WORK
Marketing & Strategy
Mar 19 – Nov 19 Dalmia Bharat Group Regional Marketing Head
Heading the marketing function of Dalmia Cement’s south business across Tamil Nadu, Kerala, Karnataka, Andhra Pradesh & South Maharashtra Budgeting Brand Building Team Handling Vendor management
Business Plan: NPD – Hollow Block, DSP New markets in Maharashtra Focus Hyderabad, Bangalore cities
Marketing Plan: Brand revamp – Logo Refresh Brand communication Packaging change Creative Rollout
Apr 15 - Feb 19 Dalmia Bharat Group Manager
New Product Development: Explored opportunities in premix plaster to provide concreting as a service, 2018
Promotion: Conceptualization and launch of the first ever consumer scheme in building materials space, 2018
Brand Building & Market Development
Transformation: Dalmia Vajram to Dalmia in markets of Tamil Nadu, Kerala & Puduchery, 2018
Category creation Launch of a premium brand positioned in the concrete space - Dalmia DSP, with 10% share owns the most critical space of roof concreting application TN - 2016, KL -2018
Core team member of west market entry - Market scoping & network planning Product launch Channel meets Influencer engagement outdoor campaigns - Karnataka, Maharashtra, Goa, 2015
Apr 14 - Mar 15 Dalmia Bharat Group Deputy Manager
Focused activation: Short to medium term programmes to enhance contribution from key potential markets
Reactivation: Sustained improvement in brand imagery leading to a consumer pull in the market
Project Attack: Targeted initiative with 360 degree visibility campaigns reaching all stakeholders
Micro marketing: Identification of demand centres and consumption points at intra district level
Achievement: Awarded as the Best performer in Marketing for 2013-14 for overall functional consistency
Apr 13- Mar 14 Dalmia Bharat Goup Deputy Manager
Marketing in charge: Andhra & Kerala, Responsible for an integrated marketing spend of 5cr & 1000 dealers
BTL & OOH: Spearheaded brand hygiene initiatives, outdoor campaigns, promotions and channel meets
Product Launch: Core team member of new product (PPC) launch in Karnataka & Andhra markets
Business Development
May 12- Oct 12 SuperMax Personal Care Pvt Ltd Management Associate
Business Development Associate, South Kerala; Responsible for building retail infrastructure & sales distribution
Initiated a parallel retail network reaching to 4000 outlets exclusive of the operating wholesale channel
Sales & Marketing
Apr 11- Jun 11 Kansai Nerolac Paints Limited Summer Intern
Worked on enhancement of dealer network density in Chennai; Identified reasons for market erosion
Instrumental in initiating business with competitive brand dealer; devised action plan to further dealer conversion
Analysed buyer behaviour & acceptance of newly launched interior emulsion; Proposed penetration strategies
IT
Sep 09 – Jun 10 iNautix Technologies India Pvt Ltd Applications Developer
Part of the BNY Mellon team (.NET framework) to develop payment modules - international wire transfers
INTERESTS
About
Interests in Personal Finance & Investing Power of Compounding One Per Cent Rule Mental Models
Believes in sustainability ‘We are what we consume’
Reads safalniveshak farnamstreet foundingfuel The Ken