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Manager Marketing

Location:
Chennai, Tamil Nadu, India
Posted:
February 19, 2020

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Resume:

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SUMMARY

Experienced marketer with strong business acumen and the ability to translate brand strategies into business plans A proactive and result oriented professional with expertise in Go-To-Market, Product Development, Brand Management, Distribution planning, Demand generation, Campaigns, Activation Proven track record of sound planning & consistent on-ground execution

EDUCATION

PGDM

Indian Institute of Management Bangalore (2010-12)

Marketing Communication Sales & Distribution Management Retailing Pricing Brand Management

B. E.

Govt. College of Technology (Electrical & Electronics Engineering, 2005-2009)

Graduation with distinction

School

Class XII – D.A.V. Hr. Sec. School, Chennai (HSC, 2005) (98.0%)

State Topper in Chemistry, Biology & Sanskrit

Class X – D.A.V. Sr. Sec. School, Chennai (CBSE, 2003) (96.4%)

Secured Merit (Top 0.1%) in Science & Social Studies

WORK

Marketing & Strategy

Mar 19 – Nov 19 Dalmia Bharat Group Regional Marketing Head

Heading the marketing function of Dalmia Cement’s south business across Tamil Nadu, Kerala, Karnataka, Andhra Pradesh & South Maharashtra Budgeting Brand Building Team Handling Vendor management

Business Plan: NPD – Hollow Block, DSP New markets in Maharashtra Focus Hyderabad, Bangalore cities

Marketing Plan: Brand revamp – Logo Refresh Brand communication Packaging change Creative Rollout

Apr 15 - Feb 19 Dalmia Bharat Group Manager

New Product Development: Explored opportunities in premix plaster to provide concreting as a service, 2018

Promotion: Conceptualization and launch of the first ever consumer scheme in building materials space, 2018

Brand Building & Market Development

Transformation: Dalmia Vajram to Dalmia in markets of Tamil Nadu, Kerala & Puduchery, 2018

Category creation Launch of a premium brand positioned in the concrete space - Dalmia DSP, with 10% share owns the most critical space of roof concreting application TN - 2016, KL -2018

Core team member of west market entry - Market scoping & network planning Product launch Channel meets Influencer engagement outdoor campaigns - Karnataka, Maharashtra, Goa, 2015

Apr 14 - Mar 15 Dalmia Bharat Group Deputy Manager

Focused activation: Short to medium term programmes to enhance contribution from key potential markets

Reactivation: Sustained improvement in brand imagery leading to a consumer pull in the market

Project Attack: Targeted initiative with 360 degree visibility campaigns reaching all stakeholders

Micro marketing: Identification of demand centres and consumption points at intra district level

Achievement: Awarded as the Best performer in Marketing for 2013-14 for overall functional consistency

Apr 13- Mar 14 Dalmia Bharat Goup Deputy Manager

Marketing in charge: Andhra & Kerala, Responsible for an integrated marketing spend of 5cr & 1000 dealers

BTL & OOH: Spearheaded brand hygiene initiatives, outdoor campaigns, promotions and channel meets

Product Launch: Core team member of new product (PPC) launch in Karnataka & Andhra markets

Business Development

May 12- Oct 12 SuperMax Personal Care Pvt Ltd Management Associate

Business Development Associate, South Kerala; Responsible for building retail infrastructure & sales distribution

Initiated a parallel retail network reaching to 4000 outlets exclusive of the operating wholesale channel

Sales & Marketing

Apr 11- Jun 11 Kansai Nerolac Paints Limited Summer Intern

Worked on enhancement of dealer network density in Chennai; Identified reasons for market erosion

Instrumental in initiating business with competitive brand dealer; devised action plan to further dealer conversion

Analysed buyer behaviour & acceptance of newly launched interior emulsion; Proposed penetration strategies

IT

Sep 09 – Jun 10 iNautix Technologies India Pvt Ltd Applications Developer

Part of the BNY Mellon team (.NET framework) to develop payment modules - international wire transfers

INTERESTS

About

Interests in Personal Finance & Investing Power of Compounding One Per Cent Rule Mental Models

Believes in sustainability ‘We are what we consume’

Reads safalniveshak farnamstreet foundingfuel The Ken



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