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Senior Vice President-Business Development, Research Management, Lead

Location:
Doylestown, PA
Salary:
$100,000
Posted:
February 17, 2020

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Resume:

BRET A. PRESSER

**** ***** ***** **********, ** *8902

267-***-**** adbtqr@r.postjobfree.com

MARKET RESEARCH MANAGER

WITH OVER 20 YEARS EXPERIENCE TRANSFORMING PHARMACEUTICAL AND CONSUMER DATA INTO MEANINGFUL AND ACTIONABLE INSIGHTS

PROFESSIONAL EXPERTISE

RESEARCH MANAGEMENT, SALES AND RESEARCH SUPPORT MANAGER

Consistently provides timely and actionable findings as a project manager.

Deliverables include valuable insights from hundreds of research projects.

Oversees quantitative research processes including: market assessments, new product ideation, concept testing, pricing, ad testing and tracking, satisfaction and loyalty, brand tracking, competitive assessment, retention and defection, and market sizing.

Executes/oversees strategic approaches, including: one-on-ones with consumers and employees, focus groups, conjoint, and maxdiff.

Installed in-house survey programming and data processing resulting in savings over $200k each year over past 10 years.

Sales efforts resulting in $150k to $250k per year

STRONG LEADERSHIP

Currently manages Research Support department (4 people) to ensure all company deliverables are met on time.

Currently assists in training new sales and project management personnel.

RELATIONSHIP BUILDING

Works side by side with business partners to determine how to best achieve their strategic goals through leveraging existing knowledge, assessing information gaps, and conducting primary research.

Interacts and coordinates extensively with all levels of business.

Builds and maintains solid relationships with external vendors to facilitate the timely delivery of reliable data.

INNOVATION

Refines research processes through development and improvement of research department tools and procedures, resulting in a more streamlined, strategic research experience.

Improves business strategy and drives strategic growth initiatives by reallocating budget and staff, guiding the direction of new product and service areas, and repositioning existing products and services.

Improves existing internal processes to enhance productivity and effectiveness.

Improves sales and service delivery through effective changes to procedures.

EXPERIENCE

Proven track record in completing projects and delivering results on time and on target.

Has worked with high-level companies.

Has extensive market research experience in a variety of industries.

Over 5,000 client-side LinkedIn connections from business development activities.

WORK HISTORY

BRUNO AND RIDGWAY RESEARCH, LAWRENCEVILLE, NJ 1996 - PRESENT

SENIOR VICE PRESIDENT

METRO SURVEY, FEASTERVILLE, PA 1989 - 1996

SUPERVISOR

Market Research

EDUCATION

BACHELOR OF BUSINESS ADMINISTRATION DEGREE – SPRING 1996

TEMPLE UNIVERSITY



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