Karen J. Coffey Chester Springs, PA *****/610-***-****)

adbs6c@r.postjobfree.com

PROFILE:

Omni-Channel Engagement professional with advertising agency and corporate background with experience in all facets of marketing: CRM; Digital; Social; Mobile; Direct Marketing; Brand; Strategy; Creative Development; Operations and Database development.

Industries of concentration include Pharmaceutical/Healthcare, (HCC & HCP); Consumer; B-2-B; High-Tech (Information Technology & Software); Multi-Channel Video (Cable & Satellite TV); Telecommunication; Financial Services; Retail and Publishing.

Specialties: Sr. Client Relationship Building; Organic Business Growth; Team Building; Known in industry as a creative strategist with innate creative conceptual abilities.

PROFESSIONAL WORK EXPERIENCE:

KAREN J. COFFEY CONSULTING – 9/13 TO PRESENT

MERCK, ON-SITE MANAGING DIRECTOR – AQUENT STUDIOS, PA, 7/12 – 9/13

Managing Director onsite at Merck - manages top-level engagements with senior leadership and responsible for overall: Account Strategy; Growth and Operations for all Aquent Studios' teams (Creative Studio; Level C Projects – Diabetes, HCC & HCP; Media Services; Global Medical Education; Global Market Access; Multi-Channel Marketing including iPad SWAT Team and Merck Connect).

(First year accomplishment: 35% growth in overall billings from prior non-growth years)

THE AGENCY INSIDE HARTE-HANKS, Yardley, PA, 4/05 to 7/12 – VP, Group Account Director

Lead Consumer Markets vertical for The Agency Inside Harte-Hanks. Responsible for driving overall business strategies and developing integrated creative multi-channel solutions for such core accounts as Sony Electronics, Comcast, A.C. Moore, Cincinnati Bell, EMC, Dish Network, Direct TV, and DTRIC Auto Insurance, Merck. Key member of the Agency branding & new business teams responsible.

Key Accomplishments: Organically grew key accounts on average of 30%; Agency Onboarding Specialist for all large new business wins.

COMPUTER ASSOCIATES INTL, Islandia, NY, ’03 to ’05 – Director of Demand Generation

Assembled a team of direct marketing professionals to develop an integrated CRM solution. Core responsibility included developing a Marketing Relational Database to enable targeted lead generation programs to 5 core brands (1400 products). Responsible for: CA’s in-house email program; Webcasts; Direct Mail and integration of brand positioning within all demand generation material.

(Note: ’01 to ’03 Maternity Leave)

EARLE PALMER BROWN, Pennsylvania/Bethesda/New York, ’99 to ’01, S.V.P., Direct Marketing

Headed up all direct marketing clients for both the Philadelphia and Bethesda offices, providing strategic account direction and creative leadership. Key in promoting Direct Marketing as an Agency core competency in all new business opportunities. Clients included: Comcast Business; PEPCO Energy and Fiberling-B-2B VPN. Responsible for working with all departments to ensure total integration between all advertising disciplines including, direct response, brand, PR and digital.

Karen J. Coffey – Page 2

BRANN BLAU, Connecticut, ’98 to ’99, S.V.P. Account Director

Hired to re-head the newly acquired FLEET FINANCIAL direct response account for both retail products and franchise credit card (as this provided program continuity from my previous responsibilities at Devon Direct). Responsible for overall strategic direction of account, as well as, establishing relationships with clients, structuring internal staff and reorganizing of Agency’s infrastructure. Account was serviced out of the Connecticut office and entailed 50% travel to Boston and 25% to Pennsylvania. Partnered with Fleet’s internal Analytics’ department to deploy innovative targeting strategies to best leverage ROI. Staffing to handle both sides of the business totaled 30 FTEs.

BOZELL DIRECT WORLDWIDE, Inc., New York, ’96 to ’98, Senior Partner, Account Service

Due to MCI Client request, Bozell Worldwide hired me to resume my role of Account Director for the MCI Acquisition Account, previously held at Devon Direct. Established an autonomous team to service the MCI account consisting of 25 FTEs in the areas of Account, Production, Creative and Database Marketing. Serviced the MCI account in total for 4 years. At Bozell, my role evolved to Director of Client Services. The client roster included a range of categories: consumer (acquisition and retention); B2B (acquisition and CRM); software; publishing; packaged goods and pharmaceutical direct to consumer (DTC). Directly managed The New York Times, Unisys, and Merck Pharmaceuticals

DEVON DIRECT, Pennsylvania, ’93 to ’96, Account Director

Director of ADVANTA Company's acquisition credit card direct mail programs. Responsible for the strategic planning which included generating innovative database marketing and mailing of over 100 million packages annually, as well as, the overall management of the entire team which included Account, Production, Creative and Data. Partnered with in-house team to generate the idea for Advanta’s simple/one page application (In Your Face) control package. This creative concept was cited as a breakthrough concept by industry luminaries.

Director of MCI Acquisition direct mail programs for both Domestic and International markets. Responsible for strategic planning, database strategy, innovative creative development, implementation of twelve million pieces of mail quarterly and overall supervision of internal departments. During tenure on the MCI account, directly responsible for generating strategic ideas which beat control by as much as 17%.

LINTAS:VOS DIRECT, New York, ’89 to ’93, Vice President/Account Supervisor

Manager of ENCYLOPEDIA BRITANNICA, a multi-million dollar traditional direct marketing account. Responsible for total success of lead generation marketing programs (direct mail, DRTV, third party inserts and print), client relationships, account profitability and staff supervision.

McCANN DIRECT, New York, ’85 to ’89, Account Supervisor

Manager of three marketing divisions of SHEARSON LEHMAN BROTHERS: Direct Response Mail; Print; and Special Events Marketing. Responsibilities included total supervision of all divisions.

KOBS & BRADY ADVERTISING, INC., New York, ‘82 to’85, Account Executive

Developed marketing strategies and creative implementation of campaigns from inception to production and billing. Clients included, U.S. NAVY General Enlistment (lead generation/database strategies), and HOME BOX OFFICE (customer acquisition and retention).

EDUCATION:

HOFSTRA UNIVERSITY, Class of ’81, Hempstead, New York

Received dual Bachelor of Arts Degrees in Psychology and Communications (journalism major).

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