RONALD P. BERRY, JR.

adbrse@r.postjobfree.com +1-214-***-**** https://www.linkedin.com/in/ronaldpberryjr Summary Bold and ambitious senior level executive with global experience and success in B2B and B2C digital commerce. Dedicated focus to devise and implement solutions to simplify and/or enhance customer use cases, resulting in increased market leadership, revenue, and reduced costs. An engaged leader, with a reputation for ensuring transformative success and developing high-performing, cross-functional teams.

Skills • Digital Commerce/ e-Commerce • Product Strategy, Management, and Marketing

• Strategic Planning and Transformation • Cross-Functional Team Leadership

• Agile Methodologies / SAFe Certified • Startups / Entrepreneurial Leadership Experience Digital Commerce Transformation •

At Macys.com, led design and delivery of an improved online shopping experience delivering $90.6M return on $21.2M investment. Additionally, teams increased order conversion, reduced bounce rate, and increased click-through rate leading to a 16.4% increase in online sales and a 48% increase in site monetization.

As Head of Digital IT for LATAM Airlines Group, led development and execution of the digital transformation strategy. Results include the generation of $339M in revenue and

$123.1M cost reduction. Additionally, digital solutions improved customer satisfaction by 12%, and increased mobile user uptake by 75%.

As Director of Marketing for Microsoft Financing (MSF), spearheaded global digital marketing strategy resulting in an increase in web property traffic by 226% through improved web property design and social media campaigns. Leadership and Organizational Management

As Director of Marketing for Microsoft Financing (MSF), led international marketing team of 8 professionals responsible for developing and implementing a marketing strategy to re- engage our customer and partner base and increase the usage of MSF in 21 countries. Efforts led to a 48% increase in deals submitted for financing and a 121% increase in financed revenue.

As Director of Product Strategy for Oracle, launched and led 19-Member Midmarket Customer Strategy Council to provide guidance on Oracle’s midmarket product roadmap and go-to-market strategy. Council work delivered significant “customer and partner buy- in” validating “right fit” of strategic direction for midsize companies including subscription- based pricing and Business Intelligence Solutions, resulting in recognized growth of share

(cited in Gartner Reports... moving from laggard to leader).

As VP of Product Management for Viewlocity, managed global product management, customer support, and quality assurance teams for Viewlocity’s web-based supply chain management application solutions. (cited in Gartner Reports... as a market leader) Product Management and Strategy

As Digital Lead for Macys.com, devised product strategy and led product management teams development and implementation of associated product roadmaps.

As Director of Product Strategy for the Oracle Accelerate, developed the go-to-market, pricing, and product strategies, across Oracle’s organic and acquired product lines. Recognized for substantial contribution to midmarket revenue share increase of $300M over 3 years, a 15% CAGR.

As VP of Product Management for Viewlocity, managed the successful and timely release of ten (10) versions of Viewlocity’s Supply Chain Event Management (SCEM) solution. The SCEM solution grew from $0 to $25M in annual revenue in less than four (4) years. Established Product Management methodology, customer support, and quality assurance processes and principles to support a globally distributed team resulting in 15% PLM cost reduction.

RONALD P. BERRY, JR.

adbrse@r.postjobfree.com +1-214-***-**** https://www.linkedin.com/in/ronaldpberryjr Professional

Experience

Chronology

Black Angel Tech Fund Oakland, California

Co-Founder/Managing Director 2016-present

Macys.com San Francisco, California

Vice President of Product Management 2017-2019

LATAM Airlines Group Santiago, Chile

Head of Digital IT 2015-2017

Microsoft Corporation Redmond, Washington

Director of Worldwide Marketing for Microsoft Financing 2011-2015 Oracle Corporation Redwood Shores, California

Director, Product Strategy, Midmarket Applications Business Unit 2006-2011 Viewlocity, Inc. Richardson, Texas

Vice President of Product Management 1999-2006

Ernst & Young, LLP Charlotte, North Carolina

Senior Consultant 1995-1999

Altro Solutions (Burntsand Corp) San Jose, California Consultant 1994-1995

Education and

Training

Master of Business Administration: Strategic Management The Wharton School, University of Pennsylvania

Bachelor of Science: Management Science and Engineering (formerly Industrial Engineering) Stanford University

Activities and

Honors

Board Member:

Black Angel Technology Fund (2016-present)

CEEK VR (2019-present)

Richmond District YMCA (2009 – 2011)

UTD Center for Intelligent Supply Networks (2006 – 2008) Certifications Leading SAFe course (4.6)

Interests International travel, mentoring, gourmet adventures, sports, and music

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