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Marketing Project Manager/Channel Marketing Partner

Location:
Woodbridge Township, NJ
Posted:
February 11, 2020

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Resume:

LISA CASSITTA

** **** ******** *** ********** NJ 07095 · 732-***-****

adbqdy@r.postjobfree.com

SUMMARY

Highly motivated, dedicated marketing professional with over fifteen years experience. Exceptional delivery skills in project management and strong creative background. Skilled in managing business partners, organizational and strategic planning as well as superb written and oral communication.

EXPERIENCE

TUMI- NJ 2003 - 2019

Channel Marketing Partner

Supervised business development and worked closely across teams to ensure company-wide branding consistency for Clients.

Planned and executed all branding across e-commerce site and distributed assets for retail, wholesale and special markets platforms.

Enhanced our open rate for Client’s online campaigns utilizing Facebook and other industry web applications.

Managed required leasing advertising from concept to completion.

Utilized Workfront for all internal creative/marketing requests.

Negotiated with landlords on effective marketing for new store openings, averaging 23 per year.

Evaluated effectiveness of promotions, store openings, and events.

Effectively controlled and released continuous updates on e-commerce site for consistency, imaging, and seamless execution of data.

Provided input to planning of work activities related to our branding guidelines.

Created all purchase orders for invoice processing in Docuware.

Provided input to planning of work activities related to work orders.

Manage execution of project plan and deliverables for seasonal campaigns. Specifically responsible for any exclusives; shots list, product imagery and, photography shot.

Lead facilitator for submittal of traffic driving events and creative assets for brand recognition by the field confirming all submissions are brand appropriate and will result in ROI.

Led marketing plans in Latin America to confirm consistency with US process and procedures.

Supported the organization’s rapidly evolving business strategies.

Liaison with department managers to assist them in obtaining all marketing collateral needs to support traffic increase and conversion in their channels.

SKILLS AND SOFTWARE

Business Process Improvement, Vendor Management, Active Listener, Customer Service, Interpersonal Skills, Time Management Skills, Problem Solving, Project Scheduling, Transferable Skills, Leadership, Communication Skills, Microsoft Office – Word, PowerPoint, Access, Excel, TUMI Express, Docuware, Workfront, SAP.



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