Delissa J. Drake

417-***-**** adbq6e@r.postjobfree.com linkedin.com/in/delissadrake

CAREER SUMMARY

Energetic and motivated Marketing Professional with 8+ years of experience in strategic planning, marketing initiatives, brand strategy and activation. Diverse and comprehensive knowledge in the hospitality industries of food, beverage, retail and innovation. Proven leader in development of high performing support teams, business partner relationships, engaging and data driven presentations and creating and maintaining multiple project plans. Resourceful at leveraging opportunities for better client and consumer experiences. In pursuit of marketing leadership and brand management opportunities that will positively influence the hospitality and retail markets.

BUSINESS SKILLS

Brand Management Business Development Consumer Insights Strategic Planning Digital Media

Client & Vendor Relations Project Management Data Analytics Financial Acuity Team Development

EDUCATION

Master of Business Administration: Hospitality Management – Keller Graduate School of Management

Bachelor of Arts: Sociology – University of Missouri, Kansas City

PROFESSIONAL EXPERIENCE

HICKORY FARMS, LLC – Kansas City, MO

AREA MANAGER – Seasonal Position, Retail Sales Development and CPG Merchandising October 2019 – January 2020

•Responsible for strategically increasing retail sales growth in excess of $500k in assigned territory for the 2019 holiday season

that includes the top revenue producing kiosk in the Midwest.

•Organize vendor logistics, kiosk set-up and inventory of merchandise throughout Kansas, Missouri and Illinois.

•Implement and activate sales campaigns through marketing calendar and targeted promotional collateral.

•Actively pursue and develop regional corporate leads for holiday gifting and sales.

•Recruit and train a team of 5 store managers and over 25 sales associates in daily operations, sales strategies and individual

kiosk budgets and inventory.

COMPASS GROUP, USA – Kansas City, MO (2012 – 2019)

FIELD MARKETING MANAGER, Food & Beverage Brand Management and Marketing Strategy April 2014 – July 2019

•Traveled nationally managing pre and post hospitality marketing and operations’ project plans for account transitions and

acquisitions.

•Planned and implemented retail brand strategies and culinary standards for over 150 Northeast Division accounts increasing

retail food and beverage YOY sales growth by 7.5%.

•Rolled out 10 rotating station brands and 6 micro concepts with comprehensive marketing toolbox and retail pricing as a team

consultant in the creation and strategy of new brands utilizing E15 data analytics and current market trends.

•Principle field marketing advisor on 10+ major café renovations while planning and coordinating directly with project

management consultants and construction teams.

•Facilitated key merchandising strategies for CPG vendors to grow sales and purchase volume for promotional products and

campaigns.

•Spearheaded retail food & beverage technology initiatives by launching company’s first mobile order pay app and kiosks.

Mapped out retail operations, marketing material, consumer insights and IT applications using data analytics from POS system

and back end data.

•Chaired marketing mentor program expanding number of high performing managers by 20% and mentoring 5 associates into

corporate promotions.

RETAIL MARKETING MANAGER, Food & Beverage Operations and Retail Merchandising April 2012 – April 2014

•Directed daily operations comprising of P&L management, budgeting and forecasting, associate engagement, event planning,

customer service in high profile café with revenue sales in excess of $2million.

•Showcased as a retail excellence training hub for merchandising, sales and operations successively coaching 7 new region

directors on-site in company marketing standards and platforms.

•Designated a national wellness hub for maintaining marketing, wellness and culinary standards in alignment with client’s

healthy living initiatives securing a 10-year contract extension.

•Department advisor for human resources within a union setting. Established relationships with union representatives in order

to streamline pre-employment screenings, interviewing and onboarding processes for new hires.

PERFECT SMILES DENTAL CARE – Lenexa, KS

MARKETING DIRECTOR, Digital Strategy and Target Markets October 2011 – April 2012

•Developed and executed marketing programs utilizing digital and traditional formats to drive business and promote brand

presence within targeted market.

•Managed online presence, including website design, layout, updates, SEO optimization and social media platforms.

•Wrote and published original content for newsletter and blog through research and industry expert interviews.

•Oversaw execution of direct mail campaigns to generate business development and increase retention.

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TRAINING & DEVELOPMENT

Inclusive Leadership Certificate Oz Principle Accountability Certificate Love ‘Em or Lose ‘Em Program Google Analytics Certification

PROFESSIONAL AFFILIATIONS

American Marketing Association International Association of Women UMKC Alumni Association DeVry/Keller Alumni Association

Women’s Employment Network – Kansas City Marketing Coordinator, Myasthenia Gravis Association – Triple Crown Run

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