Evonne Rachel Sturm

E-COMMERCE • MERCHANDISING • BRAND STRATEGY • REVENUE BUILDER • COMPETITIVE RESEARCH 714 - 914 - 4343 adbo5w@r.postjobfree.com www.linkedin.com/in/evonnersturm SUMMARY

Results driven merchandising and e-commerce professional with over 13 years of experience in multiple product categories. Responsibilities include product development, wholesale, and direct to consumer. Start-up, retail/brick and mortar experience and expertise in Ready to Wear, Contemporary, Menswear, Childrenswear and Accessories markets. Proven ability to increase revenue, launch new product lines, manage simultaneous projects, contain costs, improve margins, take initiative, own and execute projects. EXPERIENCE

J.Crew

Wholesale Merchant JULY 2018 - PRESENT

● Establish quarterly global channel and tiered assortments that will maximize brand cohesion, deliver revenue and profitable goals.

● In less than a year, established and grew off-price assortment to $1.7M in sales. Increase profitability every season by partnering with vendors on all target costs and negotiating pricing. Ensured that all sales/margin plans were aligned with business strategies.

● Maintain a current in-depth understanding of the retail and eCommerce landscape and continually identify and validate product needs, opportunities and gaps in key geographies.

● Partner and strategize with senior leadership in design and visual on key marketing looks for the showroom each season Rockets of Awesome

Merchandising Manager JAN 2017 - MAY 2018

● Responsible for management of Girl’s and Boy’s merchandising from product development to site merchandising. Collaborated with cross-functional teams to achieve business strategies and margin goals.

● Influenced and optimized e-commerce strategies, product placement and content by leveraging and analyzing competitive research, consumer behaviors, fashion trends, and competitive landscape.

● Key stakeholder in re-launching company’s e-commerce shop for Back to School 2017. By Spring 2018 shop performance increased to 10% from 2% pre-launch. Partnered with Tech, Product, Creative and Marketing teams on layout of website’s home and landing pages, navigation, item images, and copy. Every season assisted marketing and social media teams by creating original content for Instagram Stories.

● Margin and average unit retail increased by 3% compared to 2017 by developing and executing new pricing structure for Spring 2018.

● Winter 2017 purchased inventory increased by 52% compared to previous season by supporting implementation of “keep all” and

“peek” promotions and initiatives.

● Implemented new quarterly management sales report. This included product analysis, trend analysis and productivity results. Report helped identify changes to sales plan, identified new product opportunities, and executed reorder/chase strategies.

● Managed development of Assistant Merchandiser.

● Managed vendor relationships and product assortments for special projects, collaborations, and third party opportunities. Macy’s, Inc. (Macy’s Merchandising Group) 2011 - 2016 Associate Product/Merchandising Manager 2013 - 2016

● Co-managed $275+ million women’s brand. Collaborated on merchandising, analyzing, and growing classifications for OMNI channels.

● Grew product category by 51% by creating a compelling assortment of both fashion and core styles.

● Generated $2.0 million in sales and sold 62,000 units across all size ranges with the development of core silhouette program.

● Managed, developed and implemented the launch of $12 million white space contemporary business opportunity.

● Partnered with cross-functional teams to maximize digital product categories for growing e-commerce business. Managed and coordinated all site operations - selecting merchandise for photography and marketing content. Managed development of Product Asst. Associate Project Manager 2011 - 2013

● Managed and analyzed KPIs for all Private Label Brands on fast track product development process. Compiled, evaluated, and distributed executive reporting on progress of process effectiveness, workflow, and efficiency.

● Automated 80% of KPI reporting by implementing new processes for analyzing calendar adherence, workflow, and efficiencies. Avon Products, Inc.

Assistant Merchandising Manager - $50+ million US skin care beauty business 2010 - 2011 Kate Spade & Company (Liz Claiborne, Inc.)

Merchandiser - $9 million handbags and smaller leather goods branded wholesale businesses 2006 - 2009 EDUCATION

New York University - School of Professional Studies - Certificate in Digital Marketing Syracuse University - B.S. in Fashion Merchandising and Consumer Studies, Dean’s List Study Abroad Program - London College of Fashion