PUSPAMITRA ACHARYA

Mobile: +91-984******* E-mail: adbn0g@r.postjobfree.com

JOB OBJECTIVE

Inclination to grow and evolve into a true managerial Professional with multifaceted skills in Retail, Distribution, Channel Development & Team Management.

PROFILE SUMMARY

Adept in franchisee development, achieving sales target, collection, team management, training and product management.

Demonstrated abilities in client management for accelerating business growth, managing customer relations and facilitating efficient customer service.

An impressive and effective communicator with strong people management skills and a customer oriented approach.

Proficient of business concepts (profit, margin, variable cost, ROI), industry best practices, sales & negotiation techniques, and sales processes.

ORGANIZATIONAL EXPERIENCE

May’18- Till Date Royal Enfield

Designation: Area Manager – Apparel

Key Result Areas:

Budgeting and forecasting sales in the region, preparing reports and collection plan, ensuring timely attainment of business objectives.

Ensure the compliance and delivery of exceptional Operational and Commercial standards throughout the stores in the region.

Implement and adhere to the SOPs for all the franchises. Ensure store hygiene & VM standards are strictly followed.

Monitor & ensure that optimum stock levels are maintained by each store with maximum utilisation of space to fulfil customer need efficiently.

Scout, Appoint & on-board new franchisee & distributor. Building a Win-Win relation between the sales partners & brand to boost up the organisational objectives.

Ensure Franchisee pain points & customer complaints are resolved quickly & amicably.

Proactively inform the upper management on the required sales support level (marketing, technical, logistics and control). Cooperate and coordinate the implementation of the defined activity.

Collect, report and analyse the market feedback/information on present as well as future trends in the context of effective market penetration.

Periodical assessment & appraisal of the team. Train, demonstrate & motivate the team to enhance sales and operational efficiency.

Conducting competitor analysis by keeping abreast of market trends as well as competitor moves to achieve market share metrics.

Highlight:

Doubled the business volume in 10 months compared to the last FY.

Achieved 166% of KRA in accessories business WRT business volume.

October’15- April’2018 Aditya Birla Nuvo Ltd. (Linen Club)

Designation: Area Manager

Key Result Areas:

Primarily accountable for generating sales from dealers & distributors, manage receivables & customer satisfaction.

Scaling up distribution network. Negotiate & on-board to capture untapped markets in sync with the senior management.

Marketing programs/ BTL activities for the assigned region: Initiate, pilot, correct & scale-up.

To understand the market dynamics and present professional analysis of market changes and emerging opportunities from time to time and help in shaping the regional and zonal sales strategies.

Evolving market segmentation & penetration strategies to plan, implement & achieve the business targets.

To drive marketing activities such as tradeshows, sales conferences, campaigns and other BTL activities.

Identify, On-board & develop reliable distribution network in untapped territory.

Positions new product line/brand/SKU in the assigned sales zone/markets by direct interaction with key retailers.

Monitor end-to-end process flow to ensure operational efficiency of channel partners.

Highlight:

Appointed 3 distribution channel & 40 new SIS for the assigned territory in a span of 1.5yrs.

July’12-September’15 Madura Coats Pvt Ltd.

Designation: Sales Executive

Key Result Areas:

Accounted for PLANNING and executing a gamut of tasks entailing:

oManaging the dealers, distributors & retailers of the assigned territory & achieving sales targets through effective territory coverage

oUpgrading sales with the existing Customers while maintaining a healthy product mix.

oFollowing up with the customers for orders, sales planning & payments.

oDriving product level activities and demand generation.

oOrganising promotion of the product and consumer awareness by organizing activities like VRP/ARP,

oLeading Group-canvassing, Tailor-meet & other promotional activities.

Furnished support for new product launches through dealers and contractors meet.

Involved in designing, communicating & monitoring value & volume wise targets to customers & following up for the same.

Actively engaged in exploring new market opportunities & appointing new dealers & other business sources to the organization.

Nov’08 – July’2012 Raymond Apparel Ltd.

Designation: Sales Executive

Key Result Areas:

Planning, executing & achieving the monthly & annual business goals.

Managing & working with the distributors on both primary & secondary numbers.

Planning distributor & Retailer schemes & implementing at PoS as part of the liquidation strategy.

Looking after the business & retail penetration of the brand for south Karnataka.

Planning and implementing monthly, quarterly and yearly sales targets

Studying the market in terms of product movement, price movement, and market trends and taking necessary actions.

Enriching brand visibility with the help of branding, visual merchandising, road shows and in-shop promotion activities.

IT SKILLS

Well versed with MS - Office (Word, Excel, PowerPoint & Outlook) and Internet Applications

EDUCATION

2007 MBA (Marketing) from OEC, BPUT, Orissa with 87%

2005 PGDCA from Utkal University, with 92%

2003 B.A. (Economics) from Utkal University, Orissa with 67%

2000 12th from BJB College, Utkal University, Bhubaneswar, Odissa with 62%

1998 10th from Unit.1 High School, Board of Secondary Education Odissa, Bhubaneswar with 76%

PERSONAL DETAILS

Date of Birth: 2nd July, 1983

Address: #J-204, Surekha Vatika, Hanspal, Bhubaneswar -752101

Languages Known: English, Hindi and Oriya.

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