*** ** *** *******, ********* Beach, FL, ***** 954-***-**** adbmgr@r.postjobfree.com

Roxann Young

Skills & Abilities

Canva

Hootsuite

Mail Chimp

Google Analytics

Moveable Ink

Muck Rack

Adobe Dreamweaver

Social Media Platforms

Organizations and Communication Skills

WordPress

Time Management

Cision

Social Media Marketing

Content Marketing

Web Content Writing

All Microsoft Outlets

Drop Box

Adobe Photoshop

Social Media Content

Media Relations

Event and Vendor Management

Community Outreach

Experience

February 2019- Current

Pierson Grant Public Relations

Fort Lauderdale, FL

Account Coordinator

Secure national and regional media placements, such as feature stories, product announcements, events listings in print and broadcast media, including newspapers, magazines, blogs, websites, trade publications, television, and radio.

Utilize Staples CRM system on a consistent daily basis to self-manage selling activity, contacts, deals, strategies, reporting, and communications

Responsible for media buying - researched, negotiated and bought media: print, radio, television, and internet

Focused on list building and analysis for all clients to increase quality and quantity of new leads

Designed and built custom onboarding and nurturing programs to optimize ROI through email channel.

Demonstrate strong writing skills by creating press releases, media alerts, newsletters, and blog posts.

Create layout and design of brochures, flyers, and information to clients using Canva.

Coordinate influencer partnerships

Researches innovative marketing and demand generation technologies and programs to ensure clients receives state-of-the-art services and the highest quality leads

Social media scheduling

Design and create events specific to individual client’s needs.

Attending and promoting client events to the media.

Collecting, analyzing and evaluating media coverage and subsequently compiling and delivering comprehensive clipbooks to clients.

Liaising on a daily basis with clients and the media, often via telephone and email.

Developing client proposals, implementing PR activities, and managing deliverables.

Researching, writing and distributing press materials to targeted media and performing follow up.

Ensure that yearly, quarterly and monthly action plans are executed in order to deliver on development goals.

January 2018 - June 2019

Raw Biology Skincare

Boca Raton, FL

Social Media Planner

Responsible for the development of new campaigns, including strategic planning, budget management, and execution. Campaigns included email, direct mail, database marketing, and digital marketing.

Work with Program Managers and Email Marketing Manager to understand the business case, and assist in developing campaign strategy when possible (15%)

Work with Email Marketing Manager to manage operational details such as email deployments, source code uploads, and link management

Assist with list management of all customer data within the database to include opt-out management, hard bounce management, and new subscriber uploads

Purchased advertising space for TV, radio, magazines, newspapers, online calendars, and websites.

Wrote press releases, created media kits, edited public documents and corresponded with local media.

Negotiated rates and added value with media vendors.

Maintained strong social media and brand presence across all social media platforms.

Developed online marketing campaigns, effectively increasing followers, and creating brand awareness.

Established multi-media campaigns achieving maximum exposure for new branding and logo identity.

Developed e-mail campaigns and tracked results of campaigns.

Organized and administered advertising payments.

Coordinated media launches with marketing and sales departments.

Manage email campaigns to increase engagement by 200%.

January 2017-December 2017

Transmedia Group

Boca Raton, FL

Marketing Intern

Conducted market research and analyzed current trends; created content for various social media platforms, such as Facebook, YouTube, Twitter, and Instagram.

Responsible for events according to personal taste and budgets of clients, managing and exceeding expectations.

Maintained weekly blog post, and daily social media contents and websites for multiple clients; personal and business account.

Grew company’s Instagram page by 18% in 2 months.

Created and managed budgets of $15,000 for events.

Assist with the development and execution of marketing collateral, presentations, brand videos, and consumer campaigns

Gather and organize information to plan advertising campaigns

January 2015- December 2019

Deerfield Beach, FL

Nanny

Provided excellent customer service: worked closely with restaurant staff to ensure that orders were served in an efficient.

Gained immeasurable experience in multitasking, oral and verbal communication, customer satisfaction, and conflict.

Accurately balanced cash drawers up to $2,000.

Communicated with patron the cost of items, collected monies, and gave back correct change

Education

Florida Atlantic University

Boca Raton, FL

Bachelor of Arts

Major in Marketing Management and Minored in Accounting

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