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Search Engine Optimization, Social Media Marketing, Web Analyst

Location:
Brampton, ON, Canada
Posted:
February 04, 2020

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Resume:

Jahanavi.P

+1-437-***-**** adbltz@r.postjobfree.com Brampton, Canada

Result-driven and meticulous SEO Analyst with extensive experience in performing keyword research, developing and implementing digital promotional strategies and plans, managing social media campaigns, and increasing the website’s ranking. Possess Google Analytics Certification, excellent knowledge of marketing techniques and principles, and strong attention to detail. Accomplishments:

3+ years of experience in developing SEO strategies for Industry niche such as Automotive, E-commerce, Education, Accommodation, Real Estate, Furniture, Insurance, & Finance etc.

Managed on-site and off-site SEO for all company clients thus advancing front page organic and Google map rankings in a timely matter usually between 1-2 weeks per keyword.

Researched and developed personal SEO tactics based on available data and algorithm trends using a combination of resources provided by on-site experience and authoritative SEO tools.

Content Development, E commerce Marketing, Viral video campaigns, creating and maintaining digital assets web & mobile, Blogger programs, Email marketing, Analytics, Content Development SEO.

Experienced in creating dynamic visualizations using reporting tools like Power BI, MS Excel to represent data as per requirements.

Preparing monthly schedule with suite of reports for metrics analysis and executing summaries for online performance.

Wrote optimized copy, code and built SEO dominance through geo-targeted, PPC buys, A/B split testing, link building, landing page optimization, smart tagging and more.

Compete with analytical, logical and troubleshooting skills of SEO, search engine, social media and internet marketing industry trends and developments.

SEO Tools: Google Analytics and Google Webmaster Tool, Google Keyword Planner Tool, Buzzsumo, Semrush, Ahrefs, Hoot suit Tool, Mail Chimp Tool, Google Map Tool & Bing Webmaster Tool, Hootsuite and Buffer.

Work experience:

Period: Oct 2018 – Present

Role: SEO Analyst

Client: Ampere Advent Consulting Inc

Understood business requirements provided and identified possible ways to implement by researching current technologies.

Developing and analyze SEO strategies for clients based on keyword research, keyword strategy, competitive analysis, domain authority, current rankings, and other factors that contribute to developing a successful search engine marketing campaign.

Understand and frequently monitor key website metrics (e.g. major traffic sources, conversion goals, bounce rates etc., to develop a deep understanding of customer behavior and to drive revenue growth.

Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects.

Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)

Evaluated websites based on technical factors, on-page analysis, and backlink profiles to summarize the current SEO strength the site.

Attained top position in organic search for over 72% of my clients through deployment of holistic SEO programs and content management.

Generating robust reports and results using SEO Software Tools and/or similar platforms

Research, track and report on competitive and industry insights with best practice and create marketing strategy to ensure optimal results.

Troubleshot errors via Webmaster Tools and produced audits that summarized website situation as it pertains to SEO.

Communication to team and management on project development, timelines, and results. Period: March 2016- July 2017

Role: SEO Analyst

Client: Radical Networks

Analyzing all the on-page SEO strategies (including improving site speed, optimizing title tags and meta descriptions, fixing duplicate or thin content) and executing analysis of A/B testing to roll out improvements.

Experience in statistical approach towards Email marketing using mail chimp tools.

Managed, maintained and developed social media sites for businesses in order to enhance their overall online reputation and clientele interaction.

Using specific Marketing KPIs (Key Performance Indicators) for numerical metrics and perform data integrity audits that are needed to measure the progress towards marketing channels.

Researched and developed personal SEO tactics based on available data and trends using a combination of resources provided by on-site experience and authoritative SEO tools

Was responsible for monitoring & generating traffic, conversions, keyword rankings and reports and evaluating online user behavior, conversion data and visualizing customer activities for multiple business needs.

Using insights gained from Web Analysis, reports will be designed to enable business in taking strategic recommendations to drive the business performance. Education

Bachelor of engineering at Sapthagiri college, VTU University, India - 2015

(Equivalent to a Degree in Information Science and Engineering, as determined by World Education Services, Toronto, ON)

Date of Birth: 19/Feb/1993

Languages Known: English, Kannada and Telugu



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