– Diana R. Brocco –

*** ******** ***** ****** ****, NJ 08002 E-Mail – adbi76@r.postjobfree.com

Cell – 609-***-****

CAREER SUMMARY

I am a athlete that coaches teams to win.

Consummate Manager of teams uniquely capable of hiring and mentoring business

managers to attain performance that is far above expectations.

Multi-faceted leader & a hands on manager with a rich history marked by explosive sales growth

and successful product launches.

Recruit and develop top talent.

I display passion and presence of a successful entrepreneur with strong influencing skills

and exhilarating energy.

SPECIALTIES

AND SKILLS

•Training & Development.

•Revenue & Profit Enhancement.

•Performance Improvement.

•Strategic & Critical thinking skills.

•Expanding Sales Opportunities.

•Advanced Excel, Microsoft and PowerPoint.

EDUCATION Moore College of Art, Philadelphia, PA

Rutgers, the State University, Camden, NJ

PROFESSIONAL Lord and Taylor Feb. 2013 – Present

EXPERIENCE Bala Cynwyd, PA

•Responsible for staff of 55 business managers and beauty advisors.

•Promoted to Newly renovated store.

•Prepare and carry out bi-monthly manager meetings and seasonal presentations.

•Growth first year – Cosmetic Department ranking increased from #37 to #15 over last year.

•Business analysis – Responsible for daily, monthly and seasonal tracking of total retail performance, maintained knowledge of trends and all individual business segments.

•Coordinate seasonal events. Planned, communicated and executed all in-store events.

•Work with buyers to identify opportunities monitoring stock levels and communicate stock needs.

•Maintain all visual presentations. Train beauty artists to be accountable for maintenance of standards.

•Monitor competitive activity and competitive retail performance.

•Consistently source and interview candidates for business manager and selling positions.

•Coach and train 55 associates to increase sales, using social media, e-mail, phone calls and follow-up.

•Develop managers to lead their team thru example and take ownership of their business. Maximize productivity by developing selling skills, product demonstration and booking planned events.

Lord and Taylor – Cosmetic Manager – Fashion Jewelry Manager Mar. 2010 – Feb. 2013

Moorestown, NJ

•Added 1.0 Min revenue 2 years.

•New staffing, training and cultivating.

•Gained additional vendor support.

•Constant outsourcing and social media development.

•Partnered with all businesses to develop event penetration.

Macy’s Quaker Bridge – Cosmetic Manager May 2003 – Mar. 2010

•Consistent yearly growth 15-20%.

•Volume – 7.3m, Cosmetic Penetration – 16%, Cosmetic Ipt – 105% to Goal, AS – 129% to Goal.

•Developed 60 employees to embrace “My Macy” Plan.

•Developed and empowered Beauty Advisors consistently focusing on Ipt and Average sales.

•Trained and coached in an effort to maximize skincare knowledge, skincare analysis, developing clientele and phone registry.

•Consistently challenged staff on developing selling techniques, through conducting mini seminars on felling floor in an effort to develop inter-sell.

•Developed staff through bi-monthly meetings lead by example and delegation.

•Motivated entire staff by celebrating success stories. (i.e. events, outstanding customer service, merchandising standards and daily observations).

•All open positions filled through recruiting and using all available avenues of resources.

•Constant communication with buyers regarding stock level and stock replenishment.

•Strategically work with vendors planning events and negotiating additional support.

Orlane-Perlier, Inc. & Fendi Fragrance – Account Executive May 1996 – Jan. 2003

•Territory includes North Jersey thru Virginia, Saks, Neiman, Bloomingdale’s and Lord and Taylor.

•Developed budgets for corporate accounts, promotional plans and marketing strategies.

•Target and contract prospective accounts; make presentations to buyers and general managers.

•Maintain and increase revenues with existing accounts. Assist with merchandising and display, inventory management and promotions. Present new products.

•Develop and conduct all new product training for store management.

•Responsible for inventory management, control and implementation of all new promotions.

•Trained and motivated all consultants and makeup-artists through example and execution of selling and closing sales.

•Developed and increased territory sales 200%, allowing for better space and location increase in stock and sales plans. Gained market share in all key accounts.

•Promotional sell thru in major accounts.

REFERENCES Luke Zupicich

General Manager – Lord and Taylor

C – 301-***-****

E – adbi76@r.postjobfree.com

Lynn Scherer

Fragrance Buyer – LordandTaylor.com

P – 212-***-****

E – adbi76@r.postjobfree.com

Pam DiSalvo

Estee Lauder – Account Executive

C – 732-***-****

E – adbi76@r.postjobfree.com

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