ENNA LEYFERMAN

*** ***** ***

Phone: 908-***-****

Newtown, PA 18940

www.linkedin.com/in/ennaleyferman

Email: adbfm8@r.postjobfree.com

QUALIFICATIONS:

Relationship-building skills, both with internal business partners and external agency/vendor partners

Ability to drive results by using Agile, Scrum and Waterfall methodologies, including Data Warehouse experience.

Six Sigma Certified, Scrum Master and PMP Trained

A successful track record of developing strategy and implementing tactical plans to achieve objectives.

Highly motivated and results-oriented professional with over 15+ years of Project Management experience in Development and e-Commerce environments.

Strong financial analysis, analytics, business intelligence and competitive best practices.

Excellent communication and persuasion skills, with a sense of humor.

Passionate Strategic Digital Thought Leader and Maker with a Relentless Focus on Creating Business Possibilities, Innovation, and Continuous Improvements

PROFESSIONAL EXPERIENCE

11/17 –current TE Connectivity

Sr. Program Manager Berwyn, PA

Responsible for establishing Program Management Office for the newly launched Digital Program in the Global Engineering Company.

Establish and facilitate effective program management governance, oversight and prioritization of strategic priorities

Develop and handle comprehensive project portfolio, budgets, resource allocations, and costs with overall accountability for portfolio performance, using KPIs, metrics and goals.

Drive continuous improvement in project quality, speed of execution and results.

Responsible for facilitating the setting and reporting on Strategic objectives and goals along with KPIs

Aligned with key partners from Marketing, Channel, BUs, Customer Service, IT and Finance along with Executive Leadership

6/17 –9/17 MetLife

Project Manager Bridgewater, NJ

Support call center and its operations

Optimize call center operations to maximize Cost Saves and automate operations

Provided support to launch Small Business Pilot to expand MetLife programs to a wider audience.

11/14 –5/17 Verizon

eCommerce Marketing Project Manager Piscataway, NJ

Deliver best-in-class, most intuitive omni-channel buying experience, turning millions of visitors across desktop, mobile and tablet platforms into long term paying customers.

Increase profitability while improving customer satisfaction by optimizing pages across Desktop, Mobile and Tablet.

Launched and optimized multi-million dollar cross platform e-commerce experiences to meet ambitious sales targets

Lead stakeholder in site redesign for desktop and mobile platforms and improve web content

Enhanced Site Usability and testing using Adobe Test and Target Platform

Managed a team of consultants, contractors and outside agencies for marketing campaigns

Ensured user experience and business objectives are met from the point of project initiation, through discovery, development, UAT, and launch.

Developing and implementing online marketing plans and executing projects to increase conversion rates and sales

Provide ongoing content management support with CRM

Perform UX research and analysis in support of web centric marketing program execution and to provide business analysis support for ad-hoc requests and special projects.

04/14 –10/14 Cardone, Inc.

Project Manager, eCommerce Philadelphia, PA

Lead a small team directly for the CIO, working through entrepreneurial activities to create business cases and test out concepts for B2B and B2C storefronts for an industrial parts business

Identified and designed an organization's strategic and long-range e-commerce goals

Developed and implemented the strategic online marketing plan for e-commerce ventures and created business justifications for investments

Oversaw advertising and content components of the ventures.

Engaged in Vendor Management, Contract negotiations and Requests for Proposals (RFPs)

Conducted pilots and experiments in order to prove viability of selected solutions.

Streamlined internal processes and determined infrastructure viability for eCommerce

2/09 -4/14 Life Family LLC, Lead Project Manager and Managing Partner Flemington, NJ

Successfully developed and grew a family business.

Managed Sales and Marketing Initiatives

Perform Vendor Management, Contract negotiations, and Requests for Proposals (RFPs) end-to-end processes (including drafting RFPs, analyzing competitive bids, and selecting contractors matching appropriate criteria).

Provided in-depth consultative support in critical organizational issues along with leadership support.

Managed desktop migration

Managed and run metrics reports on various projects and expenses.

Develop and monitor procedures for compliance with regulations.

Administer billing and collections, accounts payable/receivable and payroll.

HealthCare Insurance experience and management. Responsible for negotiations with insurance companies and set up of e-billing along with health certifications.

08/00 –2/09 American Express

Sr. Lead Project Manager, Interactive Digital (09/04 – 2/09) New York, NY

Developed and implemented best in class online self service experience site

Worked and managed cross functional and global groups, including IT.

Managed desktop migration and optimized infrastructure for future developments

Used technology infrastructure and SDLC (Agile) to carry projects through development and launch.

Implemented a new partnership with CheckFree (now part of Fiserv) to drive additional Paper Off enrollments via third party and was responsible for over $2MM in savings.

Participated in RFP processes and was involved in negotiations with Legal, Compliance, Marketing and outside vendors.

Managed and drove Marketing campaigns.

Forged and deepened relationship with third party vendors that supported Amex

Sr. Project Manager, Account Services Payments (07/02 – 05/06) New York, NY

Dealt with call center to learn and research customer feedback for the online pages and came up with strategy to improve the experience and the look and feel of pages which led to the 150% increase in enrollment into online services.

Responsibilities included evolving customer centric website design, creating and executing a “Drive to Web” strategy, building customer engagement model and online capabilities.

UX Design to build self service pages and enhance customer experience

Provided support in creative development and cross-channel integration.

Worked with Risk to reduce company’s exposure with delinquent Cardmembers via interactive channel. Reduced Accounts Receivable (AR) and provided an additional channel for call center reps to collect payments.

Streamlined workflow, collaborating with external e-commerce solutions providers to smooth technical issues and enhance product offerings.

Strategic Planner and Business Analyst (08/00 – 7/02) New York, NY

Responsibilities included closing books for business for $300MM under tight deadlines and creating forecasting models.

Provided accounting, financial support and consulting to the ATM business.

Supported new product initiatives and marketing.

Worked with Business Champions in cross-functional teams to reduce and manage operating expenses by 25% and reduce run-rate (reengineering) in accordance with Six Sigma principles.

08/97 – 7/00 UTC, Pratt & Whitney Aircraft Division (World-class manufacturer of Gas Turbine Engines)

Project Leader Windsor, CT

Provided end-to-end project management and marketing experience that has saved company over 5MM in redesigning costs for 1 engine.

Negotiated vendor contracts and managed vendor relationships, including using RFP process and using SDLC to work with Legal, Compliance and Risk.

Successful track record of developing marketing and business strategies for implementation of cost tools which is grounded in financial and competitive analysis.

Utillized Six Sigma for optimizing and streamlining processes for inventory flow, sales, pricing and marketing.

EDUCATION

University of Rochester, B.A Rochester, NY

Political Science, Certificate of Management Studies: Finance, Public Sector Analysis (Simon Graduate School of Business), Minor in Legal Studies

PMP, Six Sigma, Scrum Master

SPECIAL SKILLS AND INTERESTS

Strong analytical skills, leveraging Adobe Site Catalyst, Omniture, Tealeaf, Warehouse and etc. Tracking & measuring everything in accordance to KPI goals (CTR, Conversion rates).

Desktop/Mobile customer experience and customer engagement. VOC, Site Usability, Website Optimization, eCommerce, SEO, Relationship Management, Website and Landing page conversion testing & optimization, People Development, Organizational Collaboration. SAP/ERP implementation experience and JIRA.

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