Sign in

Digital Marketing Social Media

Mandaue City, Cebu, Philippines
January 16, 2020

Contact this candidate


Karen Rae V. Arnoco

Email: Mobile/Viber/Whatsapp: +63-917-***-****

Email: LinkedIn: Mobile: +639-***-***-*** Viber/Whatsapp: +63-917-***-**** Current Location: Cebu, Philippines Skype: karen_arnoco Work Experience

Customer Experience and Digital Marketing Consultant Telecommute March 2014 – Present

Independent contractor for various clients - intermittent project-based work Account Management

• Build customer-centric strategies for a positive customer experience.

• Identification of key buyers, influencers and decision makers within customer account and forge relationships. Handle contract renewals.

• Create and delivere business reviews to share data and progress with the customer’s key stakeholders, as well as learning more about the customer’s business and challenges.

• Help drive media campaign towards customer success.

• Lead overall customer engagement for product retention and growth. SEO

• Update web content listings and incorporate SEO best practices into the projects (content pages and landing pages).

• Link building and keyword research.

• Reaching out to media outlets to increase brand awareness & backlinks.

• Help implement changes to the site's layout and repurpose existing content based on web analytics and usability testing.

Digital Marketing

• Create lead pages, blog pages and other pages such as FAQs

• Social media output: YouTube, Facebook, Linkedin & Twitter

• Create customer journeys, buyer personas, A/B testing campaigns etc.

• Maintain and monitor all social media platforms.

• Identify success and issues with Ad campaigns and proactively suggest improvements.

Project Management

• Oversee content creation, video production and web release

• Manage the marketing calendar or projects using Asana etc.

• Worked with editorial and IT team to manage and schedule Facebook campaigns, EDMs, promotions and other deliverables.

Digital Marketing Manager


Part-time, Project-based, Remote October 2019 – January 2020 Company Overview:

Global HR SaaS and Freelance Platform that offers integrated recruiting solutions including diversity hiring, employer branding, CSR program, applicant tracking system with automated billing and payment transfers. Role:

• Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising

• Maintaining our social media presence across all digital channels

• Measuring & reporting on the performance of all marketing campaigns

• Managing Transformify Affiliate Program and engaging with our affiliates

• Identifying new marketing channels and new traffic sources

• Lead generation campaigns; e-mail marketing campaigns and newsletters

• Sales copywriting; Content marketing and content syndication. Skills and Qualifications

Experience in digital marketing, business development, and in maintaining client relationships.

Posses excellent communication skills (oral and written) and has strong decision-making and analytical abilities. Working knowledge in developing marketing strategies and process improvements.

With ability to work in a multi-cultural environment and establish harmonious and effective relationships, both within and outside the organization.

Experienced with managing relationships with senior executives up to and including CXO level

High exposure to digital media channels, with ability to evaluate key trends in market and media dynamics.

Knowledge and Skills:

• Account management and Project management

• Wordpress and other CRMs

• SEO knowledge

• Social media outreach (YouTube, Facebook etc.)

• Content Management & PR

• EDMs (e-Newsletters)

• Identifying new marketing channels

• Sales copywriting

• Basic HTML and CSS

• Background in UX & Conversion Optimization

• Google Suite and Apps (e.g. GoogleSheets, Outlook)

• Microsoft Excel, Powerpoint, Word, Sharepoint

• Software tools and apps such as Asana, Intercom, ActiveCampaigns, WebinarJam, Hubspot, ClickFunnels, LuckyOrange, Manychat, TubeBuddy/VidIQ, Zapier etc. Experienced digital marketing specialist, customer experience consultant, and a self-learning enthusiast. Forward-thinker, highly adaptable and a fast learner who will thrive in learning new tools and processes. Possess excellent communication skills with significant and progressive experience in sales, account management, digital marketing and project management. Experienced in managing relationships with senior executives or decision makers, including CxO level. Areas of expertise include: digital marketing, customer experience, business development and multimedia communications. Education

CSS and HTML Online Course

TreeHouse, Web Design Development Track

College Degree

Cebu Doctors’ University, Mandaue City

Bachelor of Science in Nursing, RN

Postgraduate Studies

University of San Carlos, Cebu City

Bachelor of Laws - Undergraduate, Completed 92 units Secondary

University of the Philippines, Cebu City

Professional Education Division Lab School

Professional References

Fernando Cruz

Job Title: Company Owner & Managing Partner

Relationship: Manager, directly reporting to

Company Name: Seller Tradecraft

Email Address:

Skype: fcampos86

Avner Mizrahi

Job Title: COO and Co-founder at engageSPARK

Relationship: Manager, reporting directly to

Email address:

Mobile: +63.939-***-**** (PH) +1-646-***-**** (US) Skype: avner.opplabs

Nick Brown

Job Title: Director of Business Development at

engageSPARK – easiest mobile engagement platform

Relationship: Colleague at engageSPARK

Email address:

WhatsApp Number: +63-915-***-****

Skype: nickbrown- (note: username with hyphen)

Stacey Snooks

Job Title: Former Director – Global Support,

Implementation, Training, and Client Relations Supervisor Relationship: Manager & Senior at Catapult International Email address:

Mobile: +1-913-***-**** (US)

Skype: stacey_snooks

Work Experience Continued…

Project Manager

Seller Tradecraft

Remote June 2018 – April 2019

Company Overview:

Seller Tradecraft is a US-based education and training company that develops digital courses to empower entrepreneurs to build and scale their own private label brands on Amazon FBA, and reach 7 figures+ in revenue. Role:

• Liaise with managing partners, IT consultant, designers and admin to help build and execute aspects of the marketing campaigns

• Overseee content creation for YouTube and other platforms

• Created and maintained project documentation calendar

• Identified product improvements based on customer/member feedback

• Monitored social media platforms (community manager)

• Organized all marketing efforts, materials and campaign data

• Helped update e-learning materials

• Managing of affiliate programs & engaging with our affiliates worldwide

• Set up and record appropriate KPIs such as impressions & conversions

Digital Marketing Associate and Customer Support

Cebu City, Philippines January 2016 – July 2017

Company Overview:

A startup company building a cloud communications platform with features such as automated phone calls (IVR), 2-way SMS and APIs. Role:

• Helped clients understand and use multi-channel cloud communication services by creating support articles and discussing best practices.

• Contributed to establishing the helpdesk, help section (support and knowledge base) and built-in chat support system.

• SEO Audit and Keyword Research

• Responsible for building and maintaining client relationship.

• Helped onboard new hires to the software platform and work tools.

Global Business Support Analyst

Catapult International (acquired by Accelya Group Company) Mandaue City, Cebu June 2014 – March 2015

Company Overview:

IT logistics software company that delivers global logistics technology for the complete shipment lifecycle, from rate and contract management to tender management solutions.


• Provided support to data analysts, shipper partners and client companies via email, phone or web conference. We use spreadsheets expertly.

• Handled incoming requests from B2B clients.

• Trained clients from different cultural backgrounds on how to use and optimize our SaaS platform.

• Helped accomplish team projects and coordinated with production analysts and IT team to solve client issues.

• Support training of new hires.

• Created and updated documentations and manuals.

Sales and Customer Service Specialist

Convergys now Concentrix

Cebu City July 2008 – December 2013

Company Overview:

A leader in client relationship management providing service to a major US- based telecommunications company.


• Interacted with customers via inbound calls, live chat or email. Performed technical troubleshooting, research and analysis of customer problems.

• Closed sales and upsold products that match the customers’ needs.

• Participated in activities designed to improve customer satisfaction and business performance.

Special Interest

Avid reader of self-help and psychology books,

productivity blogs, and novels by contemporary authors. Highly interested in environmental advocacy, good

governance, and sustainable development.

Fascinated with user experience, socionics and

consumer psychology.

Hiking and backpacking:

Certifications, Online Courses

and Recognitions

Custom SEO Strategy: Keyword Research, Audit

and Link Building Digital Marketing and SEO courses


CSS and HTML Online Course

TreeHouse Web Design Development Track


Top 1 Agent for Client Satisfaction

Convergys Philippines

Certicate of Recognition: Outstanding Convergys

Employee, October 2013 (Comcast account)

Nurse Licensure Examination June 2008

Professional Regulation Commission

Passer with general average of 81.80%

Karen Rae Arnoco Page 2 of Resume

Email: Mobile/Viber/Whatsapp: +63-917-***-****

Contact this candidate