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Sales Manager

Qibla, Kuwait City, Kuwait
January 14, 2020

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Mobile : 965-********

A Sharp and Result Oriented Sales development Manager expert with over 25 years of rich experience in FMCG Sales i.e Key Accounts, Horeca, Co-Operatives, Bakkalas, Customer Service, and People Management.


Business Acumen: In-depth understanding of business opportunities and requirements

Sales: Proven ability to thrive on tough targets and strict deadlines

Operations: Ability to manage multiple functions, drive process oriented systems and enable teams to focus on a common goal.

Strategic Thinking: Expertise in conceptualizing and developing strategic market initiatives to enable business growth

Team Management: Skilled in building and nurturing strong teams with high engagement levels

Target Oriented: Focused on achieving stretch targets with excellence in planning and execution


1.Truebell General Trading Co. W.L.L – From June 2014 – Till Date

Sales Manager- Kuwait- Handling Horeca, Key Accounts and Bakkalas.

Leading and coaching a sales team comprising of 2 Supervisors, 8 salesmen and 5 merchandisers.

Sets depot target & collection target and allocate it to channel wise. Implement sales strategies to achieve exceptional results and KPIs.

Submits weekly & monthly reports to the management.

Handle all Star Hotels, AlShaya, Restaurants, Caterings, Key Accounts and Bakkalas.

Meet Executive Chefs, Pastry chefs, F& B Managers and buyers. Promote Bakery, Pastry, Chilled, Frozen and Grocery products to Horeca.

Arrange product presentations/ demonstrations in Hotels and Restaurants.

Deal with Italian, French, Japanese, Arabic, American. Mediterranean Restaurant and Burger Shops.

Promotes products from Italy, France, USA, Germany, Srilanka, Japan, Thailand, Spain and India.

Maintain good relationship with the clients. Increase product lines with existing clients and enrolling new clients.

Fostering strong relationship with major supermarket chains.

Managing teams sales budgets, targets and commissions.

Handle all Key accounts (All Lulu, Carrefour, TSC, City Center, Grand, Olive) to fix their flyer deals, space negotiation, contracts and other promotion activities.

Weekly review of sales, collections targets and achievements.

Product listing in Key Accounts and Co-operatives.

Review of weekly distribution, Listing status and sales returns.

Check entire inventory list on daily basis to keep track of inventory flow.

Frequent market visit along with team members to ensure that company objectives are well implemented.

Experienced in introducing niche products to the market.

Consistently surpass monthly sales Targets.

Analyze competitive products in terms of reliability and features.

Represented the firm at sales shows and exhibitions.

Communicate with clients to improve and develop business relationships cordially, in addition to maintaining constant follow up on their feedback.

Always ensure the credit collection from all the Accounts being collected within the allotted Credit period .


2.Worked as a Sales Supervisor for NADEC Company based in Kuwait since December 2012 to June 2014. Handled 7 Routes covering Kuwait City, Salmiya, Farwaniya, Hawally, Sharq and HORECA Customers.

Supervised the distribution of Dairy Products. (Fresh Milk, Laban, Cheese, Butter, Juice and Long Life) .

Managed 7 Salesmen, 7 Salesman Assistants and 7 Merchandisers.

Handled 5 Private Super Markets, 10 Co-Operatives, its Branches and 130 Small Retailers.

Handled Geant, City Center, Nesto, Gulf Mart and Grand Hyper Markets. Fix Flyer deals, Space Negotiation and their yearly rent.

Managed HORECA outlets owned by Al Shaya like Pink Berry, Shake Shack, Ashas, PF Chang and Carribou Outlets, Mc Donald’s, Kasco etc.

Interacts with Purchasers of our Current and potential Customers by personal visit, E mail and by Phone.

Ensure the right distribution of right products in right outlets on right time.

Ensure the 100% penetration of products in all the outlets as per the plan.

Provide Salesmen/ Assistants both class room training and on-job training.

Management of the cold chain.

Product ordering as per the Sales Cycle and promotions.

Achieving the Sales Target and budgeted margin.

Wastage Control.

Sales forecast as per the Sales Cycle.

Frequent checking of display, product availability, and product/ shelf hygenity in Super Markets.

Ensure the display of products as per the Planogram.

Always ensure the availability of fresh products.

3.Worked as a Sales Supervisor for Al Marai Co. Ltd Since October 2008 to December 2012

based at Kuwait handling Retail Outlets located in Farwaniya, Shuweikh, Kheitan,

Rabia, Rekab and Horeca Outlets located in Airport, Kuwait City, Sharq and Avenues.

Supervise the distribution of Dairy Products. (Fresh Milk, Laban, Cheese, Butter, Juice, Long Life and Bakery products.

Handled 5 fresh Routes, 1 Food Route and 1 Bakery route.

Managed 8 Salesmen/ Salesman Assistants, 2 Lead Merchandisers and 6 Shelf Stackers.

Handled 5 Private Super Markets, 3 Co-Operatives and its Branches and 130 Small Retailers.

Manages the outlets located in Shuweikh, Rabia, Rehab, Kheitan and Farwaniya.

Ensure the right distribution of right products in right outlets in right time.

Ensure the 100% penetration of products in all the outlets as per the plan.

Management of the cold chain.

Product ordering.

Achieving the Sales Target and budgeted margin.

Wastage Control. Sales forecast as per the Sales Cycle.

4.Worked as a Purchase Assistant for Jassim Al Wazzan Sons Gen. Trd. Co. W.L.L. – Kuwait ( FMCG - CO), Since August 2004 to October 2008.

Looking after International and Local Purchase of Food Products.

Deals with our suppliers located globally and locally.

Sourcing of Products and Suppliers internationally and locally through internet.

Familiar with Import/ Export of Food products and Heavy Duty Items.

Prepares L/c and its further amendments.

Handle Shipping Documents and Co- Ordinate with Shipping agents.

Do documentation work and familiar with preparing Export Documents .

Co ordinate with Marketing Department and Sales Department to forecast and order the products as per the plan and promotions.

Co-ordinate with the Warehouse to get the physical stock and compare it with computer stock report.

Always maintain the budgeted inventory level and ensure that products are not overstocked or under stocked

Negotiate with Shipping and Air Cargo Companies to get best freight charges.

Negotiate with Suppliers to get best prices and maximum credit.

Coordinate with clearing department for clearing the goods from Port to our Ware house and ensure the receipt of health certificate from the Municipality on time .

Familiar with Port Clearance.

Do correspondences with all our suppliers.Make R.F.Q’s and Purchase Orders.Make supplier payments. Do follow-ups.

Coordinate with the shipping agents to track Container movements from the Supplier point to the Kuwait Port and also ensure the clearanceof containers within the stipulated time without occurring any demurrages or other fines. Directly reports to Purchase Manager.

Coordinate with Sales Department, Accounts department and Ware house. Updating the purchase orders and receipts of goods.

Prepare Sales Reports, Stock Reports, Purchase Reports, Shipment Schedules etc. Maintains filing system properly.( Fax messages, emails and Shipping Documents).

5.Buyer:- Northfields Gen. Trd. Co. W.L.L Kuwait May 2003 to July 2004

6.Sales Officer:- Heinz India Ltd- Andhra Pradesh India July 1996 to October 2002

7.Medical Representative – Fourts India Labs (P) Ltd July 1994 to July 1996


Bachelor of Commerce from MG University, Kerala India- 1992

Proficient in Excel, Power point, Word.


Date of birth - Years, 15-11-1971.

Nationality - Indian

Marital status - Married.

Languages known - English, Malayalam,Hindi,Arabic(Manageable)

Visa No -18 (Transferable Residence),Possessing valid Kuwaiti driving License.


I hereby declare that the above information’s are factually correct and true to the best of my knowledge and belief.


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