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Business Analyst

Redondo Beach, CA
January 14, 2020

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Jason C. Moo

*** * ******** ***., ******* Beach, CA, 90277 415-***-****


Detail-oriented Business Analyst and Project Manager with 15+ years of proven international success in the home entertainment electronics, IT, and automotive industries. Strong technical and business background. Excels at relationship-building, organization, and project management under pressure and tight deadlines. Experienced with leading change initiatives, requirements gathering, documentation, and user testing. Highly adaptable with advanced problem solving abilities

Business analysis

Project management

Category management

Requirement gathering

Budget management

BRD, Use Cases, Charter, TRD

JAD sessions, UAT, HCI Usability

Technical background (SDLC)

Strong communication skills

Jira, TFS, User Stories, Agile

MS Office, SQL, SAP, CRM

BusinessObjects, MicroStrategy


Launched, GM’s cross brand marketplace website

Created UAT and deployment plans for Toyota’s cloud-based supplier invoicing system and BRDs for big data project

Led project to build demand planning analytical system, which resulted in increased catalog sales of $2-3M and inventory savings of $4-5M per year

Implemented new procedures to build and manage multi-departmental budgets

Led project to establish business processes to comply with newly ratified Japanese laws which resulted in record-keeper certification

Internationalized an Australian 401k software package for the Japanese market -- first of its kind

Led cross-functional team to launch 3 packaged integration solutions with over $2 million in revenue


Fox Broadcasting Company Playa Vista, CA

Consultant, Sr. Business Analyst 7/19 – 12/19

Gathered requirements and successfully delivered Fox/Disney split migration for Fox’s TV broadcasting scheduling software (VPS)

Created user stories for enhancements with users and development team to all modules, including video on demand

Successfully delivered Fox/Disney split migration of VPS by performing QA testing including, program creation, linear and non-lineal program scheduling, and VOD Portal export

Tested system jobs along with users and development team to ensure the VPS split migration would not adversely affect them moving forward

Honda North America, Inc. Torrance, CA

Consultant, Business Analyst 11/18 – 3/19

Gathered requirements and performed QA testing for eCommerce tools for customer facing dealer and brand website on multiple projects

Created scope document and user stories in Jira for Honda Helper chat tool which included inventory look-up and models/accessories selection functionalities

Utilized HP Quality Center and Sitecore to test website for telematics software updates before production release

Created proof of concept business model with production data for accessories lease calculator. Queried SQL databases to gather data and created tables to identify which accessories had residual values

General Motors Austin, TX

Senior Business Analyst 9/16 – 10/18

Product owner for GM’s cross-brand marketplace,, and 12 Middle-East ecommerce websites. Gathered business and technical requirements and created user stories for Agile product development. Worked closely with technical lead to run Agile ceremonies, including daily scrum and backlog grooming

Launched after 6 months of development, working with both business and development teams from high-level concepts, utilizing PowerPoint and JAD sessions, to detailed user stories and UAT test cases. The marketplace allows potential buyers to search inventory for all GM brands and is the first GM branded site to have such functionality

Identified gaps and provided solutions in the migration of Middle-East GM brand websites from Adobe Experience Manager (AEM) 5.4 to 6.1. Worked with the project and corporate AEM component development teams to make sure all components can accommodate right-to-left websites. The Middle-East migration project marks the first completely GM effort to implement a right-to-left website

Collaborated with Quality Assurance and development teams in daily triages to identify and resolve bugs for and Middle-East ecommerce websites.

Toyota Motor Sales Torrance, CA

Consultant, Business Analyst / Project Manager 12/13 – 9/16

Gathered requirements from Accounts Payable, Procurement, IT, and vendors (Coupa and Taulia), created key documentation to implement new Toyota supplier business exchange portal, and planned UAT and deployment

Created BRD, Storyboard, Test Plan, Test Cases, and Deployment Plan to complete all phases of project

Confirmed portal functionality and resolve discrepancies with requirements and configuration specification

Collaborated with Toyota’s PeopleSoft team to incorporate new integration

Mapped-out new operational process for Accounts Payable, Procurement, IT, and vendors

Collaborated with technical and business analysts to update Use and Test Cases Documents for Toyota’s online customer facing build-your-own-vehicle functionality

Incorporated newly developed functionality into existing Use Cases Documents

Created new test scenarios for Test Cases Documents

Gathered requirements from Lexus, Toyota, and Scion business stakeholders for Big Data project using JAM (Joint Application Modeling) and collaborating with IT Project Manager to roadmap project

Interviewed cross-functional stakeholders from all Toyota brands

Conducted JAM sessions to establish existing and desired business processes

Led team of 4 to create deliverables, including steering committee presentation and business requirements

Liaised between stakeholders and Agile development team

Delivered BRD, charter, and weekly status reports for the next generation telematics platform RFP and gathered requirements for the Fuel Cell Vehicle telematics project

Created BRD to accurately describe all requirements and use cases by working with national managers

Wrote charters to scope the projects

Responsible for weekly meetings and status reports to project teams and upper management

Konami Digital Entertainment El Segundo, CA

Business Process and Demand Planning Manager 11/07 – 8/13

Gathered requirements from Executive VP and Sales VP to build business intelligence system for budgetary and managerial reports. Supported business decisions and demand planning by maximizing profit and balancing inventory risk with timely product placement

Led project to build business intelligence system using SAP, Business Objects, and SQL Server Manager

Created process to manage product sales and inventory by collaborating with Sales and Operations team

Identified bottlenecks and provided solutions for managerial decision

Managed yearly budgets and tracked progress for multiple departments

Led cross-functional feasibility project to bring DDR to the educational market

Ubisoft Entertainment San Francisco, CA

Senior Analyst, Category Management 6/06 – 10/07

Managed channel sales (initial forecast, replenishment, and promotions) to Target and Best Buy through analysis of POL (Partners Online), VPM (Vendor Performance Management), and EDI data

Collaborated with retail buyers on replenishment strategy in weekly meetings

Created sell-through and retailer scorecards to monitor KPIs for VMI process

Created statistical models to forecast retailer sell through

Trained senior analysts on replenishment process and account management

Led team and collaborate with cross functional departments on adaptation of best practices process

Nielsen Entertainment - VNU Hollywood, CA

Account Manager at Warner Home Video 6/05 – 5/06

Analyzed Nielsen (VideoScan and PRIZM) and Warner Home Video category management data to provide actionable marketing, promotion, and sales planning solutions

Authored and distributed weekly industry scorecards to top executives

Recommended media markets and retailers for advertising spending and product distribution

Analyzed Wal-Mart DVD penetration rate

Identified marketing/co-promotion partners and developed strategic opportunities

Accès Corporation, Ltd. Osaka, Japan

Project Manager 6/01-8/03

Developed business plan for the new 401k market which established the $37 million Japanese financial systems provider as one of four 401k record-keepers in Japan

Established business processes to comply with newly ratified laws which resulted in record-keeper certification

Internationalized an Australian 401k software package for the Japanese market -- first of its kind

Authored market and technical requirement documents and communicated them to partners in 3 languages

Researched and analyzed competitive milieu and created commensurate marketing strategy

Led and mentored team of 8 to develop sales tools for Japanese and American markets

Obtained client feedback on software and made concise recommendations for upgrade and improvements

Intershop Communications San Francisco, CA

Product Manager 6/99-5/01

Managed multi-functional, international software-integration team of 5-10, in conjunction with strategic partners for the $68 million e-commerce software provider

Analyzed market needs, developed new business models, and assessed solutions for technical feasibility

Led cross-functional team to launch 3 packaged integration solutions with over $2 million in revenue

Delivered presentations and demonstrations to generate sales for packaged solutions

The Boeing Company Saint Louis, MO

Senior System Analyst 11/95-5/99

Designed and implemented supply chain computer system for the $58 billion global aircraft manufacturer

Coordinated successful implementation of 3 corporate-wide initiatives, one of which won a best-practice award

Designed and developed software to monitor assembly line’s mission-critical systems

Consulted with users and system administrators to re-engineer software for automation


University of Southern California, Marshall School of Business Los Angeles, CA

Master of Business Administration (GPA - 3.5/4.0) May 2005

Exchange program to HEC (Paris, France)

Interned at Gulliver International (Tokyo, Japan)

Washington University Saint Louis, MO

Master of Arts, International Affairs (GPA - 3.6/4.0) May 1999

Virginia Polytechnic Institute and State University Blacksburg, VA

Master of Science, Mechanical Engineering (GPA - 3.6/4.0) August 1995

Stevens Institute of Technology Hoboken, NJ

Bachelor of Engineering, Mechanical Engineering (GPA - 3.8/4.0) May 1993

Bachelor of Arts, Literature (GPA - 4.0/4.0)


Languages: Native fluency in English and Mandarin Chinese and intermediate (read and write) fluency in Japanese

Interests: Golf (1st in company tournament), Scuba diving (Maldives and Palau), Collegiate Tennis Team (Scholar Athlete Award), Skiing (Nagano’s Olympic mogul course), Pottery (Raku and earthenware)

Awards: NASA Summer Fellowship, Snyder Foundation Fellowship, Virginia Tech Graduate Scholarship

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