Philadelphia, Pa *****
Portfolio Link: www.krop.com/latshawsbook/
Award-Winning, highly conceptual and experienced writer; disciplined, quick study, strategic thinker, superb problem-solver. Expertise in health care, financial services, luxury cars, non-profits, hospitality and more. Experience with all media platforms. Grace under pressure and a great sense of humor.
SENIOR FREELANCE COPYWRITER Jan 2018 to Present
Aetna Health, Hilton, PulseCX
SENIOR FREELANCE COPYWRITER/AETNA HEALTH March 2016 – Dec 2018
Created content for a wide variety of digital and print projects, including direct mail, print ads, social media ads and other marketing materials.
SENIOR FREELANCE COPYWRITER/DMW Fall 2015
Worked on-site at DMW, creating all content for a Microsite for BCBS of South Carolina.
SENIOR FREELANCE COPYWRITER/HARTE HANKS Spring-Summer 2015
Freelanced on-site at Harte Hanks, working on a wide variety of health care projects. Digital, DM, DRTV, print.
SENIOR FREELANCE COPYWRITER/CREATIVE CONSULTANT 2008-2015
Wrote print, direct response and digital materials for Bank of America, Discus Dental, Castlekeep Investment Advisors and Extell Development Co.
ASSOCIATE CREATIVE DIRECTOR/BRAND ADVERTISING/
KAISER PERMANENTE 2007 - 2008
I led freelance and full-time teams on a daily basis; assigning work, determining strategy, reviewing concepts, interacting with marketing colleagues and business partners to ensure consistency of brand voice.
FREELANCE COPYWRITER/CREATIVE CONSULTANT 2005 -2008
Created online, direct response and advertising material for SAP Business Solutions, Teleflora, DIRECTV, Kor Hotels, Sotheby’s Estates, Intuit Eclipse, Arcadian Health Care and The Nature Conservancy.
CREATIVE DIRECTOR OF DIRECT MARKETING, DDB WORLDWIDE 1999 - 2005
Ran a rapidly growing creative department; responsible for all hiring decisions. Oversaw and participated in the creation of control-beating direct mail packages for Ameriquest Mortgage Co. Developed award-winning TV campaign that helped moved Ameriquest from #7 to #1 in less than 18 months.
Among the websites I have written are:
Other Professional Experiences
Served as President and on the Board of the Direct Marketing Creative Guild of Southern California
Sarah Lawrence College
Caples (Infiniti & Ameriquest)
Pioneer Awards, including best of show for infiniti
Effy Award for Ameriquest
References upon request