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Social Media Marketing

San Ramon, CA
March 10, 2020

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San Ramon, CA



Social Media Strategy

Market Research

Social Media Campaigns

Social Media Copywriting Community Management Event Planning

Content Creation/Development Business Development Program Management

Influencer Marketing Brand Identity Social Listening

Visual Storytelling Public Relations Agency Management PROFESSIONAL EXPERIENCE

Chevron San Ramon, CA 2019-Present

Social Media Advisor

Create and execute weekly content calendars for Instagram, Facebook, Twitter and LinkedIn

Daily community audit of all corporate channels; escalate/engage as needed

Oversee content curation, coordination and creation on a weekly basis with in-house creative team and social media agency

Review and report on weekly content performance; share insights and make recommendations as needed

Coordinate weekly/monthly boosting of organic social media posts

Tool/application management: Sprinklr, Opal, Domo, Brandwatch and internal content library DHC Alameda, CA 2017-2019

Social Media Influencer Marketing Manager

Led social media strategy for Instagram, Facebook, YouTube and Pinterest

Created and executed a marketing editorial calendar to drive a cohesive company-wide marketing and social media strategy

Drove the process of creating compelling lifestyle and product focused social media content internally and with agency

Developed metrics to track ROI for all social media activities

Responsible for agency management/communication: PR, Social Media & Creative

Managed a team of Influencer Coordinator, Social Media Strategist and Intern

Managed executive communication and reporting to drive visibility of social media and marketing team performance

Built and managed a network of over 300 industry influencers exceeding annual target by 50%

Transformed business processes to support strong cross functional collaboration with Sales, Digital Marketing and Creative teams

Managed all social media influencer events from conception to execution Japonesque San Ramon, CA 2015 – 2016

Social Media Coordinator

Promoted from Product Development team for exceptional performance managing social media strategy and execution that drove 200% growth in following over last year

Developed marketing content to promote products and sales contributing to achieving sale goals

Built and managed a network of over 200 industry influencers to drive product endorsement across multiple markets, increasing customer reach and brand recognition

Worked with leadership to develop and oversee PR agency strategy and execution

Planned trade shows, press, and marketing events, executing all events on time, within budget and exceeding executive expectations

Jennifer Montana Design Lafayette, CA 2014-2016 Sales and Marketing Program Manager

Worked with key clients to manage several boutique sales accounts, leveraging the relationship to build account value, customer loyalty and gain referrals for new business HUSNA SYED Resume– Page 2

Increased online social media activity for Jennifer Montana Design and Joe Montana on Instagram, Twitter and Facebook

Planned and managed corporate events including pop-up shops, press events and private auctions, with oversight of all collateral, resources, marketing, vendor contracts and staff management

Developed a new document management processes to improve product production process

Responsible for increasing followers/fans on social media resulting in positive brand/story awareness Color Me Makeup San Ramon, CA 2013 – 2017

Founder and Lead Makeup Artist

Established a social media driven business providing beauty services, leading a team of three hair and makeup artists in booking over 250 appointments annually

Leveraged online marketing skills to create and amplify unique content acquiring recognition from popular global beauty brands and celebrities

Recruited and trained staff in sales and customer service to achieve a high level of branding and recognition

Grew business through organic social media, influencer/brand partnerships and referrals EDUCATION

University of California, Davis: 2013

Bachelor of Art in Communications, Minor in Sociology ADDITIONAL CREDENTIALS

TECHNICAL SKILLS Microsoft Office, Quickbooks/Quicken, BaseCamp, Wrike, Salesforce, Curalate, Dash Hudson, Data Analytics, elementary Adobe Suite, Instagram, Twitter, Facebook, Pinterest, YouTube, LinkedIn/Elevate, Domo, Brandwatch, Opal, Sprinklr LANGUAGES English, Farsi, Urdu/Hindi, Pashto, & Elementary Spanish Detailed Professional References Available upon Request

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