Summary: With *+ years of online content experience, my skills include content strategy, content creation, storytelling, writing, copy editing, proofreading, brand voice, social media, research, data, and tracking engagement.
Senior Copywriter - Vestiaire Collective, New York, NY Aug 2016 - Oct 2019
Luxury copy manager for an international online consignment platform with 8 million + community members; managed a team of 5 copywriters and worked closely with account management team to optimize growth strategy.
■Built workflow process for creative operations teams in order to support 400% growth of new monthly deposits; established KPIs to decrease the overall product listing lead time from 1 month to 1 week.
■Created brand and style guidelines to ensure consistent copy for 2,000+ new items a month across all luxury categories, including ready-to-wear, handbags, and jewelry; maintained glossaries for industry standard terms.
■Managed feedback for UX copy and site usability; proofread for grammar and edited copy for landing pages, mobile apps, and site assets, submitting and monitoring JIRA bug tickets to resolve issues with propriety CMS.
■Instituted content audits for product pages and website and presented documented findings driven by data and user research to design and product teams; benchmarked key words and mapped out site taxonomy tree.
■Initiated performance and productivity tracking through Periscope and Power BI; assisted with email campaigns and marketing collateral and client communication guidelines to help generate over $200k in monthly billing.
Staff Writer - IBT Media, New York, NY Apr 2013 - Jun 2015
Staff writer for a digital news organization with 90 million+ monthly users; produced five 500+ word articles a day on trending tech news and digital culture, sourcing images and uploading content to iDigitalTimes, an online publication.
■Generated millions of monthly page views; work independently to create most viewed iDigitalTimes.com article with more than 3.5M views, by optimizing headlines, tags, article content and images with SEO best practices.
■Launched MacRage.com, a tech blog focused on Apple news, which was added to Google News within a month through consistent posts and creating SEO driven coverage of trending news stories with informative humor.
■Tested new trending keywords and tracked user engagement through Chartbeat and monitored Google Trends, Twitter and Facebook to inform content strategy and inspiring readers to comment and share stories.
Writer - Freelance, New York, NY Jun 2010 - Dec 2016
Writing and copywriting strategist for various publications and brands; interviewed, transcribed and edited stories, photographed subjects and packaged and uploaded content online with WordPress and other CMS platforms.
■Published articles at LIC blog, The Real Deal, The New York Times’ the Local East Village, NY Daily News, The 24th Letter, Brooklyn Today and The Independent on Sunday in London.
■Created a content marketing strategy and editorial calendar for Smart Screen Tech, a SaaS company, through content audits of website and social media; edited copy for blogs, website and sale proposals.
New York University, New York Sep 2011 - Dec 2012
Graduated with a Master of Arts in Journalism with a focus on Magazine Writing.
Pace University, New York Jan 2008 - Dec 2009
Graduated cum laude with a Bachelor of Arts in English Creative Writing and Literature.
Skills: Microsoft Office (Word, Excel, PowerPoint), Slack, CMS, Periscope, Power BI, Zendesk, JIRA, Chartbeat, Photo Editing Software, PhotoShop, Illustrator, InDesign, Final Cut Pro, basic HTML, Ecommerce platforms.