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Manager Training

Karachi, Sindh, Pakistan
February 29, 2020

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Khalid Rasheed Kreativist

Creative director / Ad film maker

Experience summary:

Don’t aim for success. Just do what you love and believe in, it will come naturally.

Khalid Rasheed has over 15 years’ experience in Advertising. He spent a good deal of his advertising career in top-notch companies of the country and known for his creative writing and ideas. Khalid has been at the bleeding edge of most of the multinational’s brands and their creative application with idea building and film production expertise. He started his career in 1993 as an associate commercial film director and created diversification in his portfolio to penetrate him into different creative ground of advertising.

Working history:

One faces the future with one’s past.

•Creative director at Bulls eye communication – May 2008 to Nov 2011

•Creative director at Evernew concept – Mar 2007 to Apr 2008

•Creative director at Adcom – Mar 2005 to Feb 2007

•Associate creative director at JWT – Jan 2002 to Mar 2005

•Creative manager at Manhattan Leo Burnet – Dec 2000 to Jan 2002

•Conceptualizer & copy writer at Wahedna D’Arcy – Oct 1996 to Dec 2000

•Career started as an associate ad film director – 1993 t0 1996

Area of expertise:

Never give a sword to a man who can’t dance.

Just thinking that can apply anywhere you want.

Creative diversification:

Never mind searching for who you are.

Khalid has done Television writing, Commercial voiceover, Dubbed movies & cartoon in Urdu, Radio live anchor, film reviews and article writing for Urdu publication etc.

Brands handled:

The best way to predict the future is to invent it.

Always, Vicks, Head & Shoulders, Camay, Herbal essences shampoo.

Dettol soap, Dettol liquid, Veet.

Mobilink, Telenor, Instaphone.

Supreme tea, Tapal tea

MCB, ABN Amro Bank.

Hyundai motors, Suzuki, Honda.

Continental biscuit

National food

Sucral sweetener

Geo TV, Sun TV, Dawn news channel.


The test of any man’s character is how he takes praise.

Performance recognition award from P&G at the launch of “Always” in Pakistan.

Best Urdu copy award for health ministry public service campaign.

PAS award for “Sucral” and “Hero bannay ki tarang” campaign.

Training & workshop:

Intelligence without ambition is a bird without wings.

Concept lab workshop arranged by P&G.

WPP training program on idea building.

Creative improvisation by D’Arcy

Young tiger training program by JWT.

Theater workshop conduct by Pakistan arts council.

Still photography workshop by Kodak.


It is not length of life, but depth of life.

Name: Khalid Rasheed


Phone: 033*-*******

Marital status: Married

Address: A71, Block 13A, PRECHS, Karachi, Pakistan.

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